Is party favours for adults profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 50 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (49/100).

How competitive is the party favours for adults niche?

42 brands and 82 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in party favours for adults?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.3%.

What does it cost to enter the party favours for adults niche?

Listings span £2.45–£24.27; the average listing price is £9.66 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

party favours for adults

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good628.02

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.45–£24.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.66

avg listing price — sweet spot $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£24K

£24K/yr · 162K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, party favours for adults is a £24K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

party favours for adults market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £39K–£48K; units × avg price
Conversion rate: 1.5%
Avg BSR: #177
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 4.4%
Avg brand age: 28 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

33%

Top 20: 70%

Open market

50%

YUEONEWIN15%
LFENYIGI11%
Jiasoval8%
WESKEY7%
Aottom5%
HUADUOO4%

Demand

Weekly Amazon search volume, last 30 weeks — +1.8% search growth over the last 90 days.

Open Trend

Top party favours for adults search terms

adult party bag fillers37K/yr +2.9%1.4% conv.
party favours for adults40K/yr -1.5%0.8% conv.
party bag fillers for adults35K/yr -2.4%1.5% conv.
multipack gifts19K/yr +29.9%0.5% conv.
adult party favours12K/yr -6.3%0.7% conv.
goodie bag fillers for adults8K/yr +9.4%1.3% conv.
party bag fillers adults6K/yr -8.0%1.2% conv.
party favours adults6K/yr +1.0%0.6% conv.

All search terms

Top party favours for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers

LFENYIGI£17.084.7★55 rev

24K Gold Eye Mask Jiasoval 16 Pairs Under Eye Patches Skin Treatment Mask Crystal Collagen Under Eye Mask for Reducing Dark Circles Moisturizing Puffiness and Eye Bags Anti-Wrinkle Hydrating

Jiasoval£5.194.4★1,033 rev

Jelly Belly / Jelly Beans / 20 Jelly Belly Pyramid Bags

WESKEY£7.944.6★726 rev

54 PCS Skincare Set Pamper Gifts for Women Includes Face Masks Hand Cream

YUEONEWIN£13.844.7★16 rev

60PCS Pamper Gifts for Women Skincare Gift Set with Multipack Face Masks Hand Cream Lip Balm Under Eye Patches Lip Mask Mini Nail Files Bridal Wedding Thank You Gifts Party Bag Fillers Adults

YUEONEWIN£13.714.7★171 rev

Newest

by launch date

50PCS Pamper Gifts for Women Face Masks Skincare Set for Teenage Girls Sakura Self Care Gift Set with Serum Mud Mask Sleeping Mask Lip Mask & Eye Patches for Birthday Travel Spa Night

HUAIAN£12.466 rev

4mo ago

12 Sets Pamper Gifts for Women Skincare Set with Multipack Face Masks Hand Cream Lip Balm with Thank You Card Organza Bag for Adult Party Bag Fillers Bridal Wedding Party Favors Teacher Gifts

YUEONEWIN£14.0138 rev

5mo ago

60PCS Pamper Gifts for Women Skincare Gift Set with Multipack Face Masks Hand Cream Lip Balm Under Eye Patches Lip Mask Mini Nail Files Bridal Wedding Thank You Gifts Party Bag Fillers Adults

YUEONEWIN£13.71171 rev

6mo ago

54 PCS Skincare Set Pamper Gifts for Women Includes Face Masks Hand Cream

YUEONEWIN£13.8416 rev

6mo ago

72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers

LFENYIGI£17.0855 rev

8mo ago

What buyers say about party favours for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great value for money”

Quality-Overall16%

“Very well-made for the money”

Smell13%

“Nice smell”

Gifting Purpose12%

“Its perfect for gifting”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“Easy to use”

Soft Feel3%

“smooth”

Moist/Dry3%

“Good Moisturiser”

Size-Overall3%

“Convenient size for a pocket or handbag”

Fun/Entertainment Experience2%

“They kept everyone entertained for ages”

What buyers complain about

Smell18%

“These smell like the”

Quality-Overall14%

“the quality of some individual items is fairly basic rather than premium”

Size-Overall10%

“Bigger than I expected”

Durability4%

“It vanished, just like that”

Moist/Dry4%

“not soaked”

Functionality-Overall4%

“Didnt all work unfortunately”

Adhesion/Stickiness4%

“Don't stick and too wet”

Symptom Reduction3%

“Didn't notice any difference”

Advertised Vs Actual Product3%

“Missing items or false advertisement”

Strength3%

“not strong enough”

Top return reasons

Size-Overall34%

Quality-Overall12%

Functionality-Overall11%

Advertised Vs Actual Product5%

Leak-Proof5%

Defective Material/Parts3%

Ingredients-Overall3%