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Party Favours for Adults

Fail

Shoppers spend an estimated $24K a year here, so Party Favours for Adults is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£24K/yr162K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
33%top-5 click share · 42 brands · 82 sellers

Flapen Score

Party Favours for Adults against its category

The dotted line is the Beauty average. Past it, Party Favours for Adults is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Favours for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Favours for Adults 162K times last year and spent an estimated £24K. The top 5 brands take 45% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.5%
Market size, estimated
£24Ka year
Top search term
adult party bag fillers37K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £2.45 to £24.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.66 that is £0 to £966 a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£2.45–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£966
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #177 within Eyes. It carries 628 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
4.4%
Average rank
#177in Eyes
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
628per listing
Listings tracked
50

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Party Favours for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

82

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

33%

Top 20: 70%

Open market

50%

  • Brand 115%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Party Favours for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Party Favours for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adult party bag fillers37K/yr
  • party favours for adults40K/yr
  • party bag fillers for adults35K/yr
  • multipack gifts19K/yr
  • adult party favours12K/yr
  • goodie bag fillers for adults8K/yr
  • party bag fillers adults6K/yr
  • party favours adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Party Favours for Adults

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
18%of negative reviews mention “Smell”
0.3%of orders come back
“These smell like the”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Party Favours for Adults questions

Answered from the same tracked data.