Parma Violet Perfume
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $29K a year here, so Parma Violet Perfume is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £29K/yr24K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 62 sellers
Flapen Score
Parma Violet Perfume against its category
The dotted line is the Beauty average. Past it, Parma Violet Perfume is stronger. Inside it, weaker.
Market
The Parma Violet Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Parma Violet Perfume 24K times last year and spent an estimated £29K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £29Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- violet perfume6K searches a year
02 · Price
A sale here is worth £16.96.
Listings sell for £16.96 on average, from £3.09 to £37.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.96 that is £0 to £2K a year per listing.
- Average price
- £16.96inside the $15 to $100 sweet spot
- Price range
- £3.09–£37.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #877 within Fragrances. It carries 821 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #877in Fragrances
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 821per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Parma Violet Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
62
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
16%
- Brand 149%
- Brand 211%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 16%)
Demand
Parma Violet Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Parma Violet Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- violet perfume6K/yr
- parma violet perfume6K/yr
- ultraviolet paco rabanne women8K/yr
- paco rabanne ultraviolet for women3K/yr
- ultraviolet perfume women878/yr
Reviews and returns
What reviews say buyers love and hate about Parma Violet Perfume
We read the reviews and the return reasons for every product selling here.
“Not the fragrance that it should be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parma Violet Perfume questions
Answered from the same tracked data.