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Parma Violet Perfume

Parma Violet Perfume shows low returns (0.5%), but a small market ($29K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 7Growth 23Conversion 76Competition 45Returns 98Price range 66Avg price 80Brand share 41Review moat 67Quality gap 76
This niche Category average · 2,481 niches

Is Parma Violet Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Parma Violet Perfume is a £29K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Parma Violet Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.5% over the last 90 days and 7.2% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr2K
Search volume / yr-3.5%24K
Conversion rate7.2%
Avg price£16.96

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 62
Top-5 product click share58%
Open market20%
Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews821

Top Parma Violet Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

62

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

16%

  • paco rabanne49%
  • COLOUR ME11%
  • AL ANEEQ10%
  • Paradise Perfumes & Gems5%
  • PPG5%
  • Generic4%
  • Open — no brand owns it (5 brands, 16%)

Parma Violet Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR7.2%Products17Brands11Top 5 Brands80%OOS Rate0.0%Rating4.3★Reviews821Avg BSR#877
1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Parma Violet Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • violet perfume6K/yr
  • parma violet perfume6K/yr
  • ultraviolet paco rabanne women8K/yr
  • paco rabanne ultraviolet for women3K/yr
  • ultraviolet perfume women878/yr

What reviews say buyers love and hate about Parma Violet Perfume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell80%

good strong smell something different

Value For Money12%

value for money

Size-Overall3%

Decent size bottle

Advertised Vs Actual Product1%

exactly how was described

What buyers complain about

93% of reviews
Smell63%

Not the fragrance that it should be

Durability19%

doesnt last long

Shape/Style4%

not my style

Advertised Vs Actual Product4%

Don't buy, missleading description

Value For Money3%

Not worth the money

Parma Violet Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
64%
2Quality-Overall
9%
3Leak-Proof
9%
4Moist/Dry
9%
5Durability
5%

Common Parma Violet Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parma Violet Perfume 51/100 on Amazon United Kingdom — Worth a look. The niche generates £29K/yr across 17 tracked products. Search demand moved -3.5% over the last 90 days.
Search demand for Parma Violet Perfume on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.