parma violet perfume
Worth a lookShows low returns (0.5%), but a small market ($29K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£16.96avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good821.12avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.09–£37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 24K searches
According to Flapen's Amazon United Kingdom niche tracking, parma violet perfume is a £29K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
parma violet perfume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #877
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
62
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
16%
- paco rabanne49%
- COLOUR ME11%
- AL ANEEQ10%
- Paradise Perfumes & Gems5%
- PPG5%
- Generic4%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -3.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top parma violet perfume search terms
- violet perfume6K/yr
- parma violet perfume6K/yr
- ultraviolet paco rabanne women8K/yr
- paco rabanne ultraviolet for women3K/yr
- ultraviolet perfume women878/yr
Top parma violet perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paco Rabanne Ultraviolet EDP Spray for Women 80 ml
paco rabanne£32.474.7★4,246 rev
Paco Rabanne Ultraviolet Eau de Parfum for Women 80 ml
paco rabanne£32.044.5★1,239 rev
AL ANEEQ Violet Perfume for Women - Violets Fragrance Spray Eau de Toilette 100ml
AL ANEEQ£15.184.2★1,371 rev
Parma Violet Gorgeous Roll On Roller Perfume Fragrance Oil Scent by Paradise Perfumes & Gems PPG - 3ml 6ml 12ml (Parma Violet 3ml)
Paradise Perfumes & Gems£4.244.2★83 rev
COLOUR ME Violet Perfume for Women. 100ml Eau de Parfum. Luxury Fragrance - Ladies Perfume Long Lasting Womens Perfumes by Milton-Lloyd
COLOUR ME£10.374.3★232 rev
Newest
by launch date
Dolce Violet by Dolce and Gabbana for Women - 2.5 oz EDT Spray
Dolce & Gabbana£37.69124 rev
Parma Violet Natural Solid Perfume 15ml Fragrance Balm Cruelty Alcohol Free Handmade in UK
Generic£8.2410 rev
*PARMA VIOLET* GORGEOUS EDP PERFUME 50ML SPRAY SCENT UNISEX FRAGRANCE PPG
PPG£24.6740 rev
COLOUR ME Violet Perfume for Women. 50ml Eau de Parfums. Luxury Fragrance - Ladies Perfume Long Lasting Womens Perfumes by Milton-Lloyd
COLOUR ME£7.19141 rev
COLOUR ME Violet Perfume for Women. 150ml Body Spray Luxury Fragrance - Womens Perfume Long Lasting Fragrance for Women by Milton-Lloyd
COLOUR ME£3.09163 rev
Trending
90-day click momentum
I Love Signature Violet Dreams Scented Body Mist Formulated With Natural Fruit Extracts Which Offer a Burst of Fragrance Vegan-Friendly - 150ml
I LOVE£5.434.1★
Dolce Violet by Dolce and Gabbana for Women - 2.5 oz EDT Spray
Dolce & Gabbana£37.694.4★
COLOUR ME Violet Perfume for Women. 150ml Body Spray Luxury Fragrance - Womens Perfume Long Lasting Fragrance for Women by Milton-Lloyd
COLOUR ME£3.093.8★
Parma Violet Natural Solid Perfume 15ml Fragrance Balm Cruelty Alcohol Free Handmade in UK
Generic£8.244.2★
freshskin beauty ltd | 10ml Parma Violet Fragrance Oil - Candles Bath Bombs Soap Making Reed Diffusers & Wax Melts - Cosmetic Grade & Vegan Friendly
freshskin beauty ltd£3.774.6★
What buyers say about parma violet perfume
What buyers praise and complain about, mined from review topics.What buyers love
“good strong smell something different”
“value for money”
“Decent size bottle”
“exactly how was described”
What buyers complain about
“Not the fragrance that it should be”
“doesnt last long”
“not my style”
“Don't buy, missleading description”
“Not worth the money”
Top return reasons
Common questions
- Is parma violet perfume profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 17 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the parma violet perfume niche?
- 11 brands and 62 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in parma violet perfume?
- Top complaints mined from reviews: Smell, Durability, Shape/Style. The return rate is 0.5%.
- When does demand for parma violet perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the parma violet perfume niche?
- Listings span £3.09–£37.69; the average listing price is £16.96 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.