Parlux Hairdryer
FailThe top 5 brands take 99% of clicks, so Parlux Hairdryer is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £165K/yr61K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 29 sellers
Flapen Score
Parlux Hairdryer against its category
The dotted line is the Beauty average. Past it, Parlux Hairdryer is stronger. Inside it, weaker.
Market
The Parlux Hairdryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Parlux Hairdryer 61K times last year and spent an estimated £165K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £165Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- parlux hairdryer35K searches a year
02 · Price
A sale here is worth £100.78.
Listings sell for £100.78 on average, from £28.39 to £179.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £100.78 that is £0 to £10K a year per listing.
- Average price
- £100.78above the $15 to $100 sweet spot
- Price range
- £28.39–£179.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #244 within Styling Tools. It carries 1,329 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 65%
- Out of stock, average day
- 16.8%
- Average rank
- #244in Styling Tools
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,329per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Parlux Hairdryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
29
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 27%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 61%
Demand
Parlux Hairdryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Parlux Hairdryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- parlux hairdryer35K/yr
- parlux hairdryer 32009K/yr
- parlux8K/yr
- parlux hair dryer8K/yr
- parlux hairdryer 3800597/yr
Reviews and returns
What reviews say buyers love and hate about Parlux Hairdryer
We read the reviews and the return reasons for every product selling here.
“a bit heavier then usual”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parlux Hairdryer questions
Answered from the same tracked data.