Parlux Hairdryer
brand-locked demand (top 5 brands take 99% of clicks) — Parlux Hairdryer doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Parlux Hairdryer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Parlux Hairdryer is a £165K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Parlux Hairdryer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.6% over the last 90 days and 2.7% of searches end in a purchase.
£165K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Parlux Hairdryer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Parlux 3200 Compact Plus Hair Dryer Black 8021233136016
- Price
- £66.42
- Rating
- 4.4/5
- Reviews
- 1,990
- Age
- 7y ago
Parlux 3200 Black Ceramic Hair Dryer with Ultra High Tech Ionic Technology
- Price
- £123.48
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 16y ago
Parlux 3200 Plus Hair Dryer in Silver. Lightweight Compact 1900W Dryer with Ultra High Tech Ionic Technology. Salon Favourite with 2 Speed Settings & 3 Heat Controls Plus Cool Shot Button.
- Price
- £101.16
- Rating
- 4.6/5
- Reviews
- 1,569
- Age
- 19y ago
Parlux Powerlight 385 Hair Dryer in Black. 2150 W Powerful & Lightweight Hair Accessories for Quick Easy Drying & Styling. with Built in Silencer with Incorporated Ceramic & Ionic Technology
- Price
- £126.01
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 13y ago
Professional Hair Dryer 3500W Ionic Hairdryer AC Motor Blue Light Anion with 1 Diffuser & 2 Nozzles Accessories Overheating Protection 2 Speeds 3 Heat Settings for Women Men Home Salon
- Price
- £39.00
- Rating
- 4.6/5
- Reviews
- 11,038
- Age
- 6y ago
Trending
90-day click momentumParlux 3200 Compact Plus Hair Dryer Black 8021233136016
- Price
- £66.42
- Rating
- 4.4/5
- Reviews
- 1,990
- Age
- 7y ago
Parlux Advance Light Ionic and Ceramic Hair Dryer in Black. Powerful Quiet Lightweight Blow Dryer with 2 Speed Controls 4 Heat Settings & 2 Nozzle Attachments. Made with Recycled Materials.
- Price
- £127.84
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 10y ago
Parlux 3200 Plus Hair Dryer in Purple Haze. Lightweight Compact 1900W Dryer with Ultra High Tech Ionic Technology. Salon Favourite with 2 Speed Settings & 3 Heat Controls Plus Cool Shot Button.
- Price
- £98.27
- Rating
- 4.6/5
- Reviews
- 1,569
- Age
- 17y ago
Parlux Digitalyon Blue Digital Hair Dryer with Slim Straightening Nozzle
- Price
- £165.18
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
Cloud Nine The Airshot Ionic Hair Dryer for Women 2000W Anti-Frizz Gold
- Price
- £81.69
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateCloud Nine The Airshot Ionic Hair Dryer for Women 2000W Anti-Frizz Gold
- Price
- £81.69
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
ghd Air Hair Dryer - Powerful 2 100 W Professional-Strength Motor Advanced Ionic Technology Smooth Salon-Style Finish
- Price
- £87.50
- Rating
- 4.7/5
- Reviews
- 403
- Age
- 2y ago
Parlux Digitalyon Blue Digital Hair Dryer with Slim Straightening Nozzle
- Price
- £165.18
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
Parlux Digitalyon Digital Hair Dryer Slim Hair Straightening Nozzle
- Price
- £179.97
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 4y ago
Parlux Alyon Hair Dryer. Air Ionizer Technology. 2250 W Dryer (Blue)
- Price
- £132.50
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
29
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Parlux81%
- ghd7%
- GRT PRO6%
- Cloud Nine3%
- BaByliss2%
- Diva Pro Styling1%
Parlux Hairdryer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Parlux Hairdryer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- parlux hairdryer35K/yr
- parlux hairdryer 32009K/yr
- parlux8K/yr
- parlux hair dryer8K/yr
- parlux hairdryer 3800597/yr
What reviews say buyers love and hate about Parlux Hairdryer
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Quality: It feels balanced and premium, featuring an extra-long cord that's incredibly practical”
“worth every penny”
“It is much more powerful than my old hair dryer”
“Quick drying”
“Excellent as expected”
What buyers complain about
77% of reviews“a bit heavier then usual”
“one of the heating elements broke”
“it should last longer than 1month”
“Dryer isnt as described”
“It's really dried my hair out and increased my split ends I use heat protectant cream and spray and its noticeably drier using this instead of my friends hairdryer”
Parlux Hairdryer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Parlux Hairdryer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
