parlux hairdryer
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£100.78avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,329.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£28.39–£179.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 61K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, parlux hairdryer is a £165K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
parlux hairdryer market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 40%
- Out of stock
- 16.8%
- Avg brand age
- 51 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
29
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Parlux81%
- ghd7%
- GRT PRO6%
- Cloud Nine3%
- BaByliss2%
- Diva Pro Styling1%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top parlux hairdryer search terms
- parlux hairdryer35K/yr
- parlux hairdryer 32009K/yr
- parlux8K/yr
- parlux hair dryer8K/yr
- parlux hairdryer 3800597/yr
Top parlux hairdryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parlux 3200 Compact Plus Hair Dryer Black 8021233136016
Parlux£66.424.4★1,990 rev
Parlux 3200 Black Ceramic Hair Dryer with Ultra High Tech Ionic Technology
Parlux£123.484.3★37 rev
Parlux 3200 Plus Hair Dryer in Silver. Lightweight Compact 1900W Dryer with Ultra High Tech Ionic Technology. Salon Favourite with 2 Speed Settings & 3 Heat Controls Plus Cool Shot Button.
Parlux£101.164.6★1,569 rev
Parlux Powerlight 385 Hair Dryer in Black. 2150 W Powerful & Lightweight Hair Accessories for Quick Easy Drying & Styling. with Built in Silencer with Incorporated Ceramic & Ionic Technology
Parlux£126.014.5★394 rev
Professional Hair Dryer 3500W Ionic Hairdryer AC Motor Blue Light Anion with 1 Diffuser & 2 Nozzles Accessories Overheating Protection 2 Speeds 3 Heat Settings for Women Men Home Salon
GRT PRO£39.004.6★11,038 rev
Newest
by launch date
Cloud Nine The Airshot Ionic Hair Dryer for Women 2000W Anti-Frizz Gold
Cloud Nine£81.6934 rev
ghd Air Hair Dryer - Powerful 2 100 W Professional-Strength Motor Advanced Ionic Technology Smooth Salon-Style Finish
ghd£87.50403 rev
Parlux Digitalyon Blue Digital Hair Dryer with Slim Straightening Nozzle
Parlux£165.1832 rev
Parlux Digitalyon Digital Hair Dryer Slim Hair Straightening Nozzle
Parlux£179.9732 rev
Parlux Alyon Hair Dryer. Air Ionizer Technology. 2250 W Dryer (Blue)
Parlux£132.50497 rev
Trending
90-day click momentumParlux 3200 Compact Plus Hair Dryer Black 8021233136016
Parlux£66.424.4★
Parlux Advance Light Ionic and Ceramic Hair Dryer in Black. Powerful Quiet Lightweight Blow Dryer with 2 Speed Controls 4 Heat Settings & 2 Nozzle Attachments. Made with Recycled Materials.
Parlux£127.844.6★
Parlux 3200 Plus Hair Dryer in Purple Haze. Lightweight Compact 1900W Dryer with Ultra High Tech Ionic Technology. Salon Favourite with 2 Speed Settings & 3 Heat Controls Plus Cool Shot Button.
Parlux£98.274.6★
Parlux Digitalyon Blue Digital Hair Dryer with Slim Straightening Nozzle
Parlux£165.184.2★
Cloud Nine The Airshot Ionic Hair Dryer for Women 2000W Anti-Frizz Gold
Cloud Nine£81.694.7★
What buyers say about parlux hairdryer
What buyers praise and complain about, mined from review topics.What buyers love
“Quality: It feels balanced and premium, featuring an extra-long cord that's incredibly practical”
“worth every penny”
“It is much more powerful than my old hair dryer”
“Quick drying”
“Excellent as expected”
“Its not heavier than other hair dryers”
“easy to use”
“not to heavy”
“find it leaves my hair really smooth”
“Granddaughter presents loved it”
What buyers complain about
“a bit heavier then usual”
“one of the heating elements broke”
“it should last longer than 1month”
“Dryer isnt as described”
“It's really dried my hair out and increased my split ends I use heat protectant cream and spray and its noticeably drier using this instead of my friends hairdryer”
“smells”
“Burns out at high setting”
“its not powerful enough”
“I feel slightly disappointed as it doesnt have the same powerful blow as my other hairdryer”
“Poor quality”
Top return reasons
Common questions
- Is parlux hairdryer profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 20 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the parlux hairdryer niche?
- 6 brands and 29 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in parlux hairdryer?
- Top complaints mined from reviews: Weight Heavy, Heating, Durability. The return rate is 2.6%.
- When does demand for parlux hairdryer peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the parlux hairdryer niche?
- Listings span £28.39–£179.97; the average listing price is £100.78 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.