Parlux Hairdryer

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

2.7%

Market size, estimated

£165Ka year

Peak month

November2.4× the quietest month

Top search term

parlux hairdryer35K searches a year

Listings sell for £100.78 on average, from £28.39 to £179.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £100.78 that is £0 to £10K a year per listing.

Average price

£100.78above the $15 to $100 sweet spot

Price range

£28.39–£179.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£10K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #244 within Styling Tools. It carries 1,329 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

65%

Out of stock, average day

16.8%

Average rank

#244in Styling Tools

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,329per listing

Listings tracked

20

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months