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Paraffin Wax

Fail

Shoppers spend an estimated $32K a year here, so Paraffin Wax is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£32K/yr56K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 25 sellers

Flapen Score

Paraffin Wax against its category

The dotted line is the Beauty average. Past it, Paraffin Wax is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paraffin Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paraffin Wax 56K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
4.8%
Market size, estimated
£32Ka year
Peak month
November2.2× the quietest month
Top search term
paraffin wax40K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £4.15 to £24.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.98 that is £1K to £3K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£4.15–£24.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #34 within Hands & Feet. It carries 371 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
4.4%
Average rank
#34in Hands & Feet
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Paraffin Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Brand 147%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Paraffin Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Paraffin Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paraffin wax40K/yr
  • parafine wax8K/yr
  • paraffin wax for candle making5K/yr
  • parafin wax2K/yr

Reviews and returns

What reviews say buyers love and hate about Paraffin Wax

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Weight Heavy”
0.4%of orders come back
“Very under weight”
A buyer, on “Weight Heavy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paraffin Wax questions

Answered from the same tracked data.