paraffin wax
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great371avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Price range
Okay£4.15–£24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, paraffin wax is a £32K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paraffin wax market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 50%
- Out of stock
- 4.4%
- Avg brand age
- 61 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- Mouldmaster47%
- Auroh14%
- TooGet13%
- The Glowhouse11%
- None4%
- SELAS2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -19.8% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Top paraffin wax search terms
- paraffin wax40K/yr
- parafine wax8K/yr
- paraffin wax for candle making5K/yr
- parafin wax2K/yr
Top paraffin wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moldmaster Candle Wax 1kg
Mouldmaster£5.574.5★949 rev
Mouldmaster Paraffin Wax 500g Para01
Mouldmaster£4.664.5★361 rev
TooGet Paraffin Wax Pellets 100% Pure Natural White Paraffin Wax Pellets for Candle Making Canning Waterproofing Cosmetic Formulations - 400g
TooGet£6.594.5★336 rev
Auroh Paraffin Wax Pellets - Candle Wax for Making Candles Ideal Wax for Candles Making - 5kg
Auroh£24.104.5★54 rev
Premium Paraffin Wax Pellets Fully Refined Odourless Wax for Candle Making Wax Melts Beauty Therapy & Craft Use Clean Burning Easy Melt Pellets (1 Kilograms)
The Glowhouse£7.934.4★507 rev
Newest
by launch date
Paraffin Wax Refills Maxi Pack for Hands and Feet Bath 6 Large 400g Blocks (2.4kg) Lavender Scent Moisturizing Slightly Oily Wax for Arthritis Relief Pedicure Home and Spa Therapy
My Skin WAX£18.32161 rev
NOLITOY Paraffin Wax Block Solid White Polish For Floor Stone Wood DIY Candle Making Supplies Craft Leather Tool Lubricant Protection Water Proof Shield Neat Shiny Finish Set Items 12.00 cm Great Wort
NOLITOY£10.603 rev
Auroh Paraffin Wax Pellets - Candle Wax for Making Candles Ideal Wax for Candles Making - 5kg
Auroh£24.1054 rev
Auroh Paraffin Wax Pellets - Candle Wax for Making Candles Ideal Wax for Candles Making - 2kg
Auroh£12.7154 rev
AYITOO Paraffin Wax Peach 2700g Paraffin Wax for Hands and Feet Aesthetic Treatments Moisturizing Deeply Hydrates Paraffin Wax Block Set 450 x 6 pcs for Family Elderly
AYITOO£21.20333 rev
Trending
90-day click momentumNOLITOY Paraffin Wax Block Solid White Polish For Floor Stone Wood DIY Candle Making Supplies Craft Leather Tool Lubricant Protection Water Proof Shield Neat Shiny Finish Set Items 12.00 cm Great Wort
NOLITOY£10.605.0★
Mouldmaster Paraffin Wax 500g Para01
Mouldmaster£4.664.5★
Purosure Paraffin Ointment Emolient Bath Additive and Skin Cleanser for Dry Skin Conditions 500g
PuroSure£8.254.3★
Auroh Paraffin Wax Pellets - Candle Wax for Making Candles Ideal Wax for Candles Making - 5kg
Auroh£24.104.5★
Eco-Lux Essentials Premium Paraffin Wax Pellets Fully Refined Odourless Wax for Candle Making Wax Melts Beauty Therapy & Craft Use Clean Burning Easy Melt Pellets (2KG)
The Glowhouse£13.084.4★
What buyers say about paraffin wax
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Best price”
“Nice smell, great to use in a wax bath for painful hands”
“does the job”
“easy to use”
“⭐⭐⭐⭐⭐ A Absolute Dry Skin Savior”
“Silky smooth hands and feet”
“no mess”
“EFFECTIVE LIPBALM”
“having Aloe Vera as an ingredient is an added bonus”
What buyers complain about
“Very under weight”
“even with workarounds it doesn't work”
“Really poor”
“She really didnt like it and after three sessions asked me to change it saying that it was greasy and unpleasant”
“I noted that it hardly had any noticeable fragrance”
“Dont bother, waste of money”
“The wax balls are too big so it looks more like hailstones”
“Not exactly what I was looking for”
“if you do it can be harder to absorb”
“The tub is quite large so its not something you can carry around very easily”
Top return reasons
Common questions
- Is paraffin wax profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 18 tracked products. 90-day search growth is -19.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the paraffin wax niche?
- 12 brands and 25 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in paraffin wax?
- Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for paraffin wax peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the paraffin wax niche?
- Listings span £4.15–£24.10; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.