Pantothenic Acid
FailShoppers spend an estimated $39K a year here, so Pantothenic Acid is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £39K/yr41K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 34 sellers
Flapen Score
Pantothenic Acid against its category
The dotted line is the Beauty average. Past it, Pantothenic Acid is stronger. Inside it, weaker.
Market
The Pantothenic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pantothenic Acid 41K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £39Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- pantothenic acid12K searches a year
02 · Price
A sale here is worth £12.27.
Listings sell for £12.27 on average, from £6.12 to £22.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.27 that is £3K to £6K a year per listing.
- Average price
- £12.27under the $15 to $100 sweet spot
- Price range
- £6.12–£22.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #193 within Body. It carries 2,426 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 86%
- Out of stock, average day
- 7.2%
- Average rank
- #193in Body
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,426per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pantothenic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Health4All Vitamin B5 Pantothenic Acid 500mg 90 Capsules 3 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 12y ago

Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 4y ago

La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago

Lindens - Vitamin B5 Pantothenic Acid 500mg 90 Tablets - UK Made | 1-A-Day | Contributes to Mental Performance Metabolism & Reduction of Tiredness | 7666% NRV Dose - Letterbox Friendly Vegan
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 11y ago

Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago
Trending
estimated 90-day click momentum
Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago

Health4All Vitamin B5 Pantothenic Acid 500mg 180 Capsules 6 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
- Price
- £13.77
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 12y ago

Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 4y ago

La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 16,971
- Age
- 11y ago

Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
- Price
- £22.19
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
- Price
- £22.19
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

PureRevive High-Potency Vitamin B5 500mg - Advanced Pantothenic Acid Formula for Enhanced Metabolism Skin & Joint Support | Non-GMO Gluten-Free | Made in UK (30)
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 2y ago

EZ Pantothenic Acid Supplement | 150 High Strength Vitamin B5 Capsules - 500mg Pantothenic B5 per Serving | Pantothenic B5 Acid | Non-GMO Gluten & Filler Free | Manufactured in the UK
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago

La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
34
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
14%
- Health4All26%
- Horbäach23%
- La Roche-Posay19%
- Lindens8%
- NOW7%
- Solgar4%
- Open — no brand owns it (6 brands, 14%)
Demand
Pantothenic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pantothenic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pantothenic acid12K/yr
- vitamin b511K/yr
- vitamin b5 pantothenic acid3K/yr
- b5 vitamin2K/yr
Reviews and returns
What reviews say buyers love and hate about Pantothenic Acid
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pantothenic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









