pantothenic acid
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Price range
Okay£6.12–£22.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,425.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, pantothenic acid is a £39K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pantothenic acid market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £37K–£49K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 64%
- Out of stock
- 7.2%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Health4All26%
- Horbäach23%
- La Roche-Posay19%
- Lindens8%
- NOW7%
- Solgar4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -15.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pantothenic acid search terms
- pantothenic acid12K/yr
- vitamin b511K/yr
- vitamin b5 pantothenic acid3K/yr
- b5 vitamin2K/yr
Top pantothenic acid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Health4All Vitamin B5 Pantothenic Acid 500mg 90 Capsules 3 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
Health4All£8.294.5★380 rev
Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
Horbäach£6.124.6★66 rev
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
La Roche-Posay£12.874.6★4,908 rev
Lindens - Vitamin B5 Pantothenic Acid 500mg 90 Tablets - UK Made | 1-A-Day | Contributes to Mental Performance Metabolism & Reduction of Tiredness | 7666% NRV Dose - Letterbox Friendly Vegan
Lindens£6.954.4★439 rev
Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
NOW£22.094.6★150 rev
Newest
by launch date
Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
Epigenetics£22.194 rev
PureRevive High-Potency Vitamin B5 500mg - Advanced Pantothenic Acid Formula for Enhanced Metabolism Skin & Joint Support | Non-GMO Gluten-Free | Made in UK (30)
Bespoke Biotics£7.6623 rev
EZ Pantothenic Acid Supplement | 150 High Strength Vitamin B5 Capsules - 500mg Pantothenic B5 per Serving | Pantothenic B5 Acid | Non-GMO Gluten & Filler Free | Manufactured in the UK
Ezyleaf Nutrition£16.0264 rev
Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
NOW£22.09150 rev
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
La Roche-Posay£12.874,908 rev
Trending
90-day click momentumNow Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
NOW£22.094.6★
Health4All Vitamin B5 Pantothenic Acid 500mg 180 Capsules 6 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
Health4All£13.774.5★
Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
Horbäach£6.124.6★
La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
La Roche-Posay£6.924.5★
Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
Epigenetics£22.195.0★
What buyers say about pantothenic acid
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Its good produ”
“Good for skin care”
“Worth it”
“my skin felt much softer”
“Good for dry skin”
“It helps with irritated skin”
“Absorbs very well”
“Easy way to get our Vitamin B levels up”
“has really helped my skin barrier”
What buyers complain about
“Allergic Reaction”
“My skin was very dry”
“I think its too thick for my skin”
“not worth the money”
“Bot greasy Id say”
“this is the first time I had very bad reaction after using it and skin feels very dry and peeling”
“These vitamins have done nothing for me”
“The smell is completely different to my last 2 tubes”
“Non scented and light weight cream that does reduce redness, however it left my skin peeling and feeling very dry”
“This doesn't absorb well”
Top return reasons
Common questions
- Is pantothenic acid profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 14 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the pantothenic acid niche?
- 12 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pantothenic acid?
- Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.3%.
- When does demand for pantothenic acid peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pantothenic acid niche?
- Listings span £6.12–£22.19; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 2,426 reviews — the moat a new listing must climb.