Pantothenic Acid
a small market ($39K/yr) — Pantothenic Acid doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Pantothenic Acid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pantothenic Acid is a £39K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Pantothenic Acid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.5% over the last 90 days and 7.8% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Pantothenic Acid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Health4All Vitamin B5 Pantothenic Acid 500mg 90 Capsules 3 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 12y ago
Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 4y ago
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
Lindens - Vitamin B5 Pantothenic Acid 500mg 90 Tablets - UK Made | 1-A-Day | Contributes to Mental Performance Metabolism & Reduction of Tiredness | 7666% NRV Dose - Letterbox Friendly Vegan
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 11y ago
Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago
Trending
90-day click momentumNow Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago
Health4All Vitamin B5 Pantothenic Acid 500mg 180 Capsules 6 Months Supply Purest No Additives VitB5 Capsules (not Tablets) Vegan Gluten-Free High Strength 8 333% NRV Supplement | Made in UK
- Price
- £13.77
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 12y ago
Vitamin B5 Pantothenic Acid 500mg | 90 Tablets | Supplement with Calcium Pantothenate | High Strength 8333% NRV Per Daily Dose | No Artificial Preservatives | by Horbaach
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 4y ago
La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 16,971
- Age
- 11y ago
Vitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
- Price
- £22.19
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch dateVitamin B5 Pantothenic Acid 100ml | 100% Pure Pantothemic Acid 6.2mg | UK Made Vegan Liquid | UV Protected Miron Glass | 10 Drops Daily (4 Month Supply)
- Price
- £22.19
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
PureRevive High-Potency Vitamin B5 500mg - Advanced Pantothenic Acid Formula for Enhanced Metabolism Skin & Joint Support | Non-GMO Gluten-Free | Made in UK (30)
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 2y ago
EZ Pantothenic Acid Supplement | 150 High Strength Vitamin B5 Capsules - 500mg Pantothenic B5 per Serving | Pantothenic B5 Acid | Non-GMO Gluten & Filler Free | Manufactured in the UK
- Price
- £16.02
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Now Foods Pantothenic Acid 500mg 250 Vegan Capsules Lab-Tested Vitamin B5 High Dose Gluten Free SOYA Free Vegetarian
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 flat
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Health4All26%
- Horbäach23%
- La Roche-Posay19%
- Lindens8%
- NOW7%
- Solgar4%
- Open — no brand owns it (6 brands, 14%)
Pantothenic Acid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Pantothenic Acid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pantothenic acid12K/yr
- vitamin b511K/yr
- vitamin b5 pantothenic acid3K/yr
- b5 vitamin2K/yr
What reviews say buyers love and hate about Pantothenic Acid
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super hydrating”
“Its good produ”
“Good for skin care”
“Worth it”
“my skin felt much softer”
What buyers complain about
58% of reviews“Allergic Reaction”
“My skin was very dry”
“I think its too thick for my skin”
“not worth the money”
“Bot greasy Id say”
Pantothenic Acid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pantothenic Acid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
