panthenol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Market size
Okay£228K£228K/yr · 167K searches
Review moat
Okay2,181.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£6.31–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, panthenol is a £228K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
panthenol market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- £154K–£184K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- PURITO89%
- Aflofarm6%
- GPC GREEN PHARM COSMETIC5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top panthenol search terms
- purito moisturiser30K/yr
- purito panthenol cream61K/yr
- panthenol22K/yr
- panthenol cream23K/yr
- purito mighty bamboo panthenol cream8K/yr
- purito cream6K/yr
- purito bamboo cream7K/yr
- purito b5 panthenol re-barrier cream3K/yr
- purito bamboo panthenol cream7K/yr
Top panthenol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
PURITO£12.364.4★6,131 rev
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
PURITO£11.134.4★6,131 rev
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
PURITO£12.354.5★766 rev
Aflofarm Panthenol 5% soothing cream 30 g
Aflofarm£6.314.6★21 rev
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
GPC GREEN PHARM COSMETIC£15.074.6★1,041 rev
Newest
by launch date
PURITO SEOUL Mighty Bamboo Panthenol Cream (100 ml)
PURITO£16.73307 rev
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
PURITO£12.35766 rev
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
PURITO£12.366,131 rev
PURITO Centella Unscented Cream Korean Centella for All Skin Types Soothing Facial Cream for face K-Beauty Korean Skin Care 50ml 1.7 fl.oz
PURITO£11.98872 rev
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
GPC GREEN PHARM COSMETIC£15.071,041 rev
Trending
90-day click momentumAflofarm Panthenol 5% soothing cream 30 g
Aflofarm£6.314.6★
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
GPC GREEN PHARM COSMETIC£15.074.6★
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
PURITO£12.354.5★
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
PURITO£11.134.4★
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
PURITO£12.364.4★
What buyers say about panthenol
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“works really well for my clog prone skin”
“This kit seemed like an excellent introduction to the range”
“the panthenol cream that I bought them fully sized”
“Decent value for money”
“not heavy makeup”
“doesnt make me produce extra oil”
“Non irritating”
“Soft and gentle”
“The texture is light”
What buyers complain about
“Wrecked my skin”
“have found my skin needs a little bit more moisture so would use this as a day moisturiser not night”
“no stickiness at all”
“Not really the best moisturiser”
“unfortunately i couldnt use it there was an ingredient that my skin couldnt tolerate”
“Very small samples”
“It broke me out, I am oily skin and it was too heavy and thick”
“Can get other better products from this brand”
“Even though it says it's for acne my skin hated it”
“my skin texture looked awful”
Top return reasons
Common questions
- Is panthenol profitable to sell on Amazon United Kingdom?
- The niche generates £228K/yr across 7 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the panthenol niche?
- 3 brands and 36 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in panthenol?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for panthenol peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the panthenol niche?
- Listings span £6.31–£16.73; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 2,181 reviews — the moat a new listing must climb.