Panthenol
brand-locked demand (top 5 brands take 100% of clicks) — Panthenol doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Panthenol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Panthenol is a £228K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Panthenol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.5% over the last 90 days and 11.1% of searches end in a purchase.
£228K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Panthenol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 2y ago
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 3y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
Aflofarm Panthenol 5% soothing cream 30 g
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 8y ago
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
- Price
- £15.07
- Rating
- 4.6/5
- Reviews
- 1,041
- Age
- 2y ago
Trending
90-day click momentumAflofarm Panthenol 5% soothing cream 30 g
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 8y ago
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
- Price
- £15.07
- Rating
- 4.6/5
- Reviews
- 1,041
- Age
- 2y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 3y ago
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 2y ago
Newest
by launch date
PURITO SEOUL Mighty Bamboo Panthenol Cream (100 ml)
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 2y ago
PURITO Centella Unscented Cream Korean Centella for All Skin Types Soothing Facial Cream for face K-Beauty Korean Skin Care 50ml 1.7 fl.oz
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 872
- Age
- 2y ago
9% Intensive Panthenol Cream 3.4 Oz/ 100 Ml with Aloe Vera & Hyaluronic Acid | Deep Moisturizing After Sun & Tattoo Care Hair Transplant for All Skin Types (Cream 100 Ml)
- Price
- £15.07
- Rating
- 4.6/5
- Reviews
- 1,041
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- PURITO89%
- Aflofarm6%
- GPC GREEN PHARM COSMETIC5%
Panthenol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top Panthenol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purito moisturiser30K/yr
- purito panthenol cream61K/yr
- panthenol22K/yr
- panthenol cream23K/yr
- purito mighty bamboo panthenol cream8K/yr
- purito cream6K/yr
- purito bamboo cream7K/yr
- purito b5 panthenol re-barrier cream3K/yr
- purito bamboo panthenol cream7K/yr
What reviews say buyers love and hate about Panthenol
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent moisturizer”
“works really well for my clog prone skin”
“This kit seemed like an excellent introduction to the range”
“the panthenol cream that I bought them fully sized”
“Decent value for money”
What buyers complain about
67% of reviews“Wrecked my skin”
“have found my skin needs a little bit more moisture so would use this as a day moisturiser not night”
“no stickiness at all”
“Not really the best moisturiser”
“unfortunately i couldnt use it there was an ingredient that my skin couldnt tolerate”
Panthenol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Panthenol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
