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Palmers Vanilla

Fail

Demand is soft, at -22.4% this quarter, so Palmers Vanilla is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£122K/yr210K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
77%top-5 click share · 9 brands · 40 sellers

Flapen Score

Palmers Vanilla against its category

The dotted line is the Beauty average. Past it, Palmers Vanilla is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palmers Vanilla market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Palmers Vanilla 210K times last year and spent an estimated £122K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
5.4%
Market size, estimated
£122Ka year
Top search term
palmers tahitian vanilla57K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £6.44 to £19.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.84 that is £3K to £5K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£6.44–£19.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #492 within Body. It carries 4,046 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
16.1%
Average rank
#492in Body
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,046per listing
Listings tracked
11

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Palmers Vanilla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

40

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 150%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Palmers Vanilla search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Palmers Vanilla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palmers tahitian vanilla57K/yr
  • palmers vanilla53K/yr
  • tahitian vanilla palmers24K/yr
  • palmers body oil vanilla6K/yr
  • palmers tahitian vanilla body oil12K/yr
  • palmers tahitian vanilla oil6K/yr
  • tahitian vanilla palmers oil6K/yr
  • palmers vanilla body oil8K/yr
  • tahitian vanilla5K/yr
  • palmers cocoa butter vanilla3K/yr

Reviews and returns

What reviews say buyers love and hate about Palmers Vanilla

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.3%of orders come back
“has funny smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Palmers Vanilla questions

Answered from the same tracked data.