palmers vanilla
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Price range
Okay£6.44–£19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 210K searches
Review moat
Bad4,046avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, palmers vanilla is a £122K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
palmers vanilla market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £54K–£65K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 55%
- Out of stock
- 16.1%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- Generic50%
- WAASIL15%
- KRISP8%
- INSEEK7%
- eos6%
- Shengqialun5%
- Open — no brand owns it (3 brands, 10%)
Demand
Weekly Amazon search volume, last 19 weeks — -22.4% search growth over the last 90 days.Top palmers vanilla search terms
- palmers tahitian vanilla57K/yr
- palmers vanilla53K/yr
- tahitian vanilla palmers24K/yr
- palmers body oil vanilla6K/yr
- palmers tahitian vanilla body oil12K/yr
- palmers tahitian vanilla oil6K/yr
- tahitian vanilla palmers oil6K/yr
- palmers vanilla body oil8K/yr
- tahitian vanilla5K/yr
- palmers cocoa butter vanilla3K/yr
Top palmers vanilla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula
Generic£8.094.5★60 rev
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml
WAASIL£6.794.3★11 rev
2 Pack Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 400ml-48 Hour Hydration Deep Moisturizing with VitaminE and Shea Butter.Nourishing Cocoa Butter Formula For Soft Smooth Hydrating Skin
Generic£14.044.8★10 rev
Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml
INSEEK£12.023.2★6 rev
eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml
eos£15.474.5★44,299 rev
Newest
by launch date
Vanilla Body Oil - Tahitian Vanilla Body Oil - Fast Absorbing & Lightweight Texture for Deep Hydration - After Shower & Bedtime Skin Care with Vitamin E
Shengqialun£8.252 rev
Cocoa Butter Formula Tahitian Vanilla Daily Body Lotion with Vitamin E & Shea Butter 250ml
KRISP£6.442 rev
Cocoa Butter Formula Tahitian Vanilla Body Lotion 400ml Deep Moisturizing Nourishing Cocoa Butter Formula For Soft Smooth & Hydrating Skin with Cosmetic Spatula
KRISP£7.733 rev
Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml
INSEEK£12.026 rev
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml
WAASIL£6.7911 rev
Trending
90-day click momentumVanilla Body Oil - Tahitian Vanilla Body Oil - Fast Absorbing & Lightweight Texture for Deep Hydration - After Shower & Bedtime Skin Care with Vitamin E
Shengqialun£8.253.0★
Cocoa Butter Formula Tahitian Vanilla Daily Body Lotion with Vitamin E & Shea Butter 250ml
KRISP£6.445.0★
Tahitian Vanilla Body Oil Moisture Drenching Serum Moisturising Body Oil with Vitamin E Fast-Absorbing Vanilla Body Oil for Dry Skin Protects & Soothes Dryness Lightweight & Non-Greasy - 100ml
INSEEK£12.023.2★
Vitamin E Body Oil 192ml Tahitian Vanilla Moisturising Body Oil Hydrating Body Oil for Dry Skin Lightweight Fast Absorbing Skin Care Oil for Soft Smooth Glowing Skin
Barevel£13.173.5★
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 250ml
WAASIL£6.794.3★
What buyers say about palmers vanilla
What buyers praise and complain about, mined from review topics.What buyers love
“Smells lush”
“moisturised without feeling greasy”
“Smooth and soft”
“Quality body lotion”
“worth its money”
“absorbs well”
“it really makes your skin feel good”
“I have very dry skin”
“Love the thickness of this lotion”
“the texture is so creamy”
What buyers complain about
“has funny smell”
“PUMP defective”
“a waste of money”
“Not very moisturising”
“Burned my skin”
“Broken pump dispenser”
“not as good as the original coconut oil one”
“i find it hard to be able to use the lotion”
“listing is misleading it hasnt changed”
“cream is far too thick to be in a pump dispenser bottle”
Top return reasons
Common questions
- Is palmers vanilla profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 11 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the palmers vanilla niche?
- 9 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in palmers vanilla?
- Top complaints mined from reviews: Smell, Motor Power, Value For Money. The return rate is 0.3%.
- What does it cost to enter the palmers vanilla niche?
- Listings span £6.44–£19.83; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 4,046 reviews — the moat a new listing must climb.