Palmers Vanilla
FailDemand is soft, at -22.4% this quarter, so Palmers Vanilla is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £122K/yr210K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 40 sellers
Flapen Score
Palmers Vanilla against its category
The dotted line is the Beauty average. Past it, Palmers Vanilla is stronger. Inside it, weaker.
Market
The Palmers Vanilla market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palmers Vanilla 210K times last year and spent an estimated £122K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £122Ka year
- Top search term
- palmers tahitian vanilla57K searches a year
02 · Price
A sale here is worth £10.84.
Listings sell for £10.84 on average, from £6.44 to £19.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.84 that is £3K to £5K a year per listing.
- Average price
- £10.84under the $15 to $100 sweet spot
- Price range
- £6.44–£19.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #492 within Body. It carries 4,046 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 16.1%
- Average rank
- #492in Body
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,046per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Palmers Vanilla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- Brand 150%
- Brand 215%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 10%)
Demand
Palmers Vanilla search demand
Weekly searches over the year. Pick a range.
Search terms
Top Palmers Vanilla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- palmers tahitian vanilla57K/yr
- palmers vanilla53K/yr
- tahitian vanilla palmers24K/yr
- palmers body oil vanilla6K/yr
- palmers tahitian vanilla body oil12K/yr
- palmers tahitian vanilla oil6K/yr
- tahitian vanilla palmers oil6K/yr
- palmers vanilla body oil8K/yr
- tahitian vanilla5K/yr
- palmers cocoa butter vanilla3K/yr
Reviews and returns
What reviews say buyers love and hate about Palmers Vanilla
We read the reviews and the return reasons for every product selling here.
“has funny smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palmers Vanilla questions
Answered from the same tracked data.









