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Palmers Gradual Tan Moisturiser

Fail

Shoppers spend an estimated $34K a year here, so Palmers Gradual Tan Moisturiser is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£34K/yr54K searches / yr
90-day growth
+170.6%search demand this quarter
Competition
88%top-5 click share · 8 brands · 77 sellers

Flapen Score

Palmers Gradual Tan Moisturiser against its category

The dotted line is the Beauty average. Past it, Palmers Gradual Tan Moisturiser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palmers Gradual Tan Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Palmers Gradual Tan Moisturiser 54K times last year and spent an estimated £34K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +170.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+170.6%
Conversion, latest week
6.9%
Market size, estimated
£34Ka year
Peak month
May8.8× the quietest month
Top search term
palmers gradual tan moisturiser29K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £3.36 to £17.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.18 that is £918 to £2K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£3.36–£17.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£918–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #210 within Body. It carries 5,909 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
14.2%
Average rank
#210in Body
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,909per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Palmers Gradual Tan Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

77

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 140%
  • Brand 227%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Palmers Gradual Tan Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×

Search terms

Top Palmers Gradual Tan Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palmers gradual tan moisturiser29K/yr
  • palmers tanning moisturiser9K/yr
  • palmers gradual tan5K/yr
  • palmers tan5K/yr
  • palmers cocoa butter tan3K/yr
  • palmers natural bronze body lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Palmers Gradual Tan Moisturiser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Palmers Gradual Tan Moisturiser questions

Answered from the same tracked data.