Palmers Gradual Tan Moisturiser
FailShoppers spend an estimated $34K a year here, so Palmers Gradual Tan Moisturiser is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £34K/yr54K searches / yr
- 90-day growth
- +170.6%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 77 sellers
Flapen Score
Palmers Gradual Tan Moisturiser against its category
The dotted line is the Beauty average. Past it, Palmers Gradual Tan Moisturiser is stronger. Inside it, weaker.
Market
The Palmers Gradual Tan Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palmers Gradual Tan Moisturiser 54K times last year and spent an estimated £34K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +170.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +170.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £34Ka year
- Peak month
- May8.8× the quietest month
- Top search term
- palmers gradual tan moisturiser29K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £3.36 to £17.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.18 that is £918 to £2K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £3.36–£17.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £918–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #210 within Body. It carries 5,909 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 14.2%
- Average rank
- #210in Body
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,909per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Palmers Gradual Tan Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
77
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Brand 140%
- Brand 227%
- Brand 315%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 3%)
Demand
Palmers Gradual Tan Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×
Search terms
Top Palmers Gradual Tan Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- palmers gradual tan moisturiser29K/yr
- palmers tanning moisturiser9K/yr
- palmers gradual tan5K/yr
- palmers tan5K/yr
- palmers cocoa butter tan3K/yr
- palmers natural bronze body lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Palmers Gradual Tan Moisturiser
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palmers Gradual Tan Moisturiser questions
Answered from the same tracked data.









