palmers gradual tan moisturiser
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+170.6%90-day search growth — must beat 0% to launch
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Review moat
Bad5,908.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£3.36–£17.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£34K£34K/yr · 54K searches
According to Flapen's Amazon United Kingdom niche tracking, palmers gradual tan moisturiser is a £34K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
palmers gradual tan moisturiser market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 14.2%
- Avg brand age
- 56 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
77
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Generic40%
- Palmer's27%
- WAASIL15%
- Garnier6%
- Dove5%
- Bondi Sands4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +170.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×
Top palmers gradual tan moisturiser search terms
- palmers gradual tan moisturiser29K/yr
- palmers tanning moisturiser9K/yr
- palmers gradual tan5K/yr
- palmers tan5K/yr
- palmers cocoa butter tan3K/yr
- palmers natural bronze body lotion3K/yr
Top palmers gradual tan moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
Generic£13.463.9★14 rev
Palmers Cocoa Butter Formula Natural Bronze Body Lotion 250 ml (Pack of 3)
Palmer's£17.384.3★29 rev
Palmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
WAASIL£12.970.0★0 rev
Cocoa Butter Body Lotion Natural Bronze Vitamin E - 400ml with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration (bottle color may vary)
Generic£15.034.0★14 rev
Garnier Summer Body Gradual Tan Moisturiser Deep For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml
Garnier£5.044.5★12,081 rev
Newest
by launch datePalmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
WAASIL£12.970 rev
Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
Generic£13.4614 rev
Cocoa Butter Body Lotion Natural Bronze Vitamin E - 400ml with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration (bottle color may vary)
Generic£15.0314 rev
Dove Summer Revived Medium to Dark Gradual Tanning Lotion for a gradual tan and natural radiant glow nongreasy self-tan for all skin types 200 ml
Dove£3.364,179 rev
St.Tropez Gradual Tan Watermelon Daily Firming Lotion Hydrating Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
St.Tropez£8.315,053 rev
Trending
90-day click momentumPalmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
WAASIL£12.970.0★
Palmers Cocoa Butter Formula Natural Bronze Body Lotion 250 ml (Pack of 3)
Palmer's£17.384.3★
St.Tropez Gradual Tan Watermelon Daily Firming Lotion Hydrating Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
St.Tropez£8.314.4★
Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
Generic£13.463.9★
Dove Light to Medium Self Tan Lotion 1 Gradual Tan Lotion For Sun-Kissed Skin Tanning Lotion For All Skin Types 200 ml
Dove£3.564.5★
What buyers say about palmers gradual tan moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“I also adore the scent — its gentle”
“Good colour”
“Good Moisturiser”
“Great value”
“Best bodycare product in the world”
“This is perfect for day application because of this”
“This cream is fabulous for my skin”
“Great subtle glow”
“soft”
“Easy to use”
What buyers complain about
“Awful smell”
“haven't got a decent colour”
“cheaper on the market”
“Doesnt do its job”
“Rubbish”
“Firstly it makes my skin itchy”
“Impossible to rub in, sticky for ages after application, smells dreadful”
“Used once and despite using gloves made my hands orange”
“PUMP action lock wouldnt open all 3 bottles”
“it was to thick”
Top return reasons
Common questions
- Is palmers gradual tan moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +170.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the palmers gradual tan moisturiser niche?
- 8 brands and 77 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in palmers gradual tan moisturiser?
- Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 0.0%.
- When does demand for palmers gradual tan moisturiser peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 8.8× the quietest.
- What does it cost to enter the palmers gradual tan moisturiser niche?
- Listings span £3.36–£17.38; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 5,909 reviews — the moat a new listing must climb.