Palmers Gradual Tan Moisturiser
FailShoppers spend an estimated $34K a year here, so Palmers Gradual Tan Moisturiser is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £34K/yr54K searches / yr
- 90-day growth
- +170.6%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 77 sellers
Flapen Score
Palmers Gradual Tan Moisturiser against its category
The dotted line is the Beauty average. Past it, Palmers Gradual Tan Moisturiser is stronger. Inside it, weaker.
Market
The Palmers Gradual Tan Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palmers Gradual Tan Moisturiser 54K times last year and spent an estimated £34K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +170.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +170.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £34Ka year
- Peak month
- May8.8× the quietest month
- Top search term
- palmers gradual tan moisturiser29K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £3.36 to £17.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.18 that is £918 to £2K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £3.36–£17.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £918–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #210 within Body. It carries 5,909 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 14.2%
- Average rank
- #210in Body
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,909per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Palmers Gradual Tan Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
- Price
- £13.46
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 8mo ago

Palmers Cocoa Butter Formula Natural Bronze Body Lotion 250 ml (Pack of 3)
- Price
- £17.38
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9y ago

Palmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
- Price
- £12.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Cocoa Butter Body Lotion Natural Bronze Vitamin E - 400ml with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration (bottle color may vary)
- Price
- £15.03
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 9mo ago

Garnier Summer Body Gradual Tan Moisturiser Deep For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 12,081
- Age
- 17y ago
Trending
estimated 90-day click momentum
Palmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
- Price
- £12.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Palmers Cocoa Butter Formula Natural Bronze Body Lotion 250 ml (Pack of 3)
- Price
- £17.38
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9y ago

St.Tropez Gradual Tan Watermelon Daily Firming Lotion Hydrating Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 5,053
- Age
- 4y ago

Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
- Price
- £13.46
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 8mo ago

Dove Light to Medium Self Tan Lotion 1 Gradual Tan Lotion For Sun-Kissed Skin Tanning Lotion For All Skin Types 200 ml
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 18,170
- Age
- 10y ago
Newest
by launch date
Palmers Cocoa Butter Natural Bronze Gradual Tanning Moisturiser 400ml with Vitamin E Self Tan Lotion for Face & Body Hydrating Streak-Free Long Lasting Glow
- Price
- £12.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Palmer Cocoa Butter Body Lotion Natural Bronze Vitamin E with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration Skincare for All Skin Tones Dry Stretch Marks 250ml
- Price
- £13.46
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 8mo ago

Cocoa Butter Body Lotion Natural Bronze Vitamin E - 400ml with - Exfoliating Glove - Gradual Tanning 24-Hour Moisturizer Maintains Tan Deep Hydration (bottle color may vary)
- Price
- £15.03
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 9mo ago

Dove Summer Revived Medium to Dark Gradual Tanning Lotion for a gradual tan and natural radiant glow nongreasy self-tan for all skin types 200 ml
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 4,179
- Age
- 3y ago

St.Tropez Gradual Tan Watermelon Daily Firming Lotion Hydrating Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 5,053
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
77
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
3%
- Generic40%
- Palmer's27%
- WAASIL15%
- Garnier6%
- Dove5%
- Bondi Sands4%
- Open — no brand owns it (2 brands, 3%)
Demand
Palmers Gradual Tan Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×
Search terms
Top Palmers Gradual Tan Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- palmers gradual tan moisturiser29K/yr
- palmers tanning moisturiser9K/yr
- palmers gradual tan5K/yr
- palmers tan5K/yr
- palmers cocoa butter tan3K/yr
- palmers natural bronze body lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Palmers Gradual Tan Moisturiser
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palmers Gradual Tan Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









