Paddle Brush
FailThe top 5 brands take 98% of clicks, so Paddle Brush is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £377K/yr197K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 35 sellers
Flapen Score
Paddle Brush against its category
The dotted line is the Beauty average. Past it, Paddle Brush is stronger. Inside it, weaker.
Market
The Paddle Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddle Brush 197K times last year and spent an estimated £377K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £377K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £377Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- ghd brush56K searches a year
02 · Price
A sale here is worth £24.76.
Listings sell for £24.76 on average, from £5.00 to £215.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.76 that is £6K to £12K a year per listing.
- Average price
- £24.76inside the $15 to $100 sweet spot
- Price range
- £5.00–£215.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #224 within Styling Tools. It carries 2,506 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #224in Styling Tools
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,506per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Paddle Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 6y ago

ghd The All-Rounder - Paddle Hair Brush
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 1,845
- Age
- 3y ago

Denman Detangler Paddle Hair Brush - Gentle Detangling & Blow- Drying brush for Long and Fine Hair - Women Men
- Price
- £13.43
- Rating
- 4.7/5
- Reviews
- 4,531
- Age
- 11y ago

ghd The Blow Dryer - Ceramic Radial Hair Brush (Size 2-35mm) Color- Black
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 2,275
- Age
- 3y ago

ghd The Blow Dryer 45mm Round Hair Brush- Ceramic Radial Hair Brush (Size 3 )
- Price
- £16.00
- Rating
- 4.5/5
- Reviews
- 2,275
- Age
- 3y ago
Trending
estimated 90-day click momentum
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38- Blue Belle
- Price
- £17.79
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 3mo ago

Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 6y ago

Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. Hairbrush for All Hair Types for Women & Men
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 18y ago

ghd The Blow Dryer - Ceramic Radial Hair Brush (Size 2-35mm) Color- Black
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 2,275
- Age
- 3y ago

Denman Mini Detangling Hairbrush for Short Hair Gentle Wet & Dry Knot Remover for Kids and Adults D90 Pink
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 2,946
- Age
- 17y ago
Newest
by launch date
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38- Blue Belle
- Price
- £17.79
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 3mo ago

Cantu Mkoby Curl Definer
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 1y ago

Cantu Mkoby Flexible Detangler Brush
- Price
- £7.26
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

ghd Duet Blowdry Hair Dryer Brush - Wet to Blow Dried with No Heat Damage Easy & Smooth Blow Dries 24hr Long Lasting Results - for All Hair Types - (UK Plug)
- Price
- £215.30
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 1y ago

ghd Rise Volumising Hot Brush 2x More Volume 5mm Hair Bristles Universal Voltage Tapered Barrel 2.7m Cord
- Price
- £108.54
- Rating
- 4.2/5
- Reviews
- 673
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
35
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 89%
Open market
1%
- ghd44%
- Denman41%
- CANTU10%
- Sosoon2%
- Lily England1%
- Love Cocobo1%
- Open — no brand owns it (1 brand, 1%)
Demand
Paddle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Paddle Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ghd brush56K/yr
- denman paddle brush31K/yr
- denman d90l13K/yr
- ghd hair brush22K/yr
- cantu brush12K/yr
- paddle brush for thick hair9K/yr
- cantu hair brush8K/yr
- paddle brush for blow drying6K/yr
- ghd brushes for blow drying6K/yr
- denman d384K/yr
Reviews and returns
What reviews say buyers love and hate about Paddle Brush
We read the reviews and the return reasons for every product selling here.
“Rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddle Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









