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Paddle Brush

Fail

The top 5 brands take 98% of clicks, so Paddle Brush is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£377K/yr197K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
54%top-5 click share · 7 brands · 35 sellers

Flapen Score

Paddle Brush against its category

The dotted line is the Beauty average. Past it, Paddle Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddle Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddle Brush 197K times last year and spent an estimated £377K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £377K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
7.7%
Market size, estimated
£377Ka year
Peak month
December2.8× the quietest month
Top search term
ghd brush56K searches a year

02 · Price

A sale here is worth £24.76.

Listings sell for £24.76 on average, from £5.00 to £215.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.76 that is £6K to £12K a year per listing.

Average price
£24.76inside the $15 to $100 sweet spot
Price range
£5.00–£215.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #224 within Styling Tools. It carries 2,506 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#224in Styling Tools
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,506per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Paddle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

1%

  • Brand 144%
  • Brand 241%
  • Brand 310%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Paddle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Paddle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd brush56K/yr
  • denman paddle brush31K/yr
  • denman d90l13K/yr
  • ghd hair brush22K/yr
  • cantu brush12K/yr
  • paddle brush for thick hair9K/yr
  • cantu hair brush8K/yr
  • paddle brush for blow drying6K/yr
  • ghd brushes for blow drying6K/yr
  • denman d384K/yr

Reviews and returns

What reviews say buyers love and hate about Paddle Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Rubbish”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paddle Brush questions

Answered from the same tracked data.