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P20 Sun Cream Spf 20

a concentrated shelf (top 5 take 100% of clicks) — P20 Sun Cream Spf 20 doesn't clear our bar today.

Signals Trending

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 20Growth 92Conversion 97Competition 0Returns 100Price range 53Avg price 78Brand share 0Review moat 72Quality gap 17
This niche Category average · 2,481 niches

Is P20 Sun Cream Spf 20 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, P20 Sun Cream Spf 20 is a £79K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

P20 Sun Cream Spf 20: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +102.5% over the last 90 days and 14.8% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr4K
Search volume / yr+102.5%33K
Conversion rate14.8%
Avg price£16.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 55
Top-5 product click share100%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement75%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews615

Top P20 Sun Cream Spf 20 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • P20100%
  • Open — no brand owns it (0%)

P20 Sun Cream Spf 20 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR14.8%Products4Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews615Avg BSR#90
2K1KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

What reviews say buyers love and hate about P20 Sun Cream Spf 20

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall32%

Best Product and full days wear

Value For Money19%

worth it

Stain Resistance9%

the cream doesnt leave the dreaded orange stains that the original formula does

Ease Of Application8%

So easy and less hassle than the continuous greasy sun cream application

Protection7%

All day protection with out forever applying

What buyers complain about

78% of reviews
Ingredients-Overall13%

Not sure if a bad batch or the ingredients have changed

Value For Money13%

P20 expensive

Moist/Dry8%

Tried again the next day thinking did I not leave it to dry long enough/ not apply as much as I should

Functionality-Overall8%

Didn't work

Color8%

It comes out yellow

Common P20 Sun Cream Spf 20 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores P20 Sun Cream Spf 20 48/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +102.5% over the last 90 days.
P20 Sun Cream Spf 20 buyers on Amazon United Kingdom complain most about Ingredients-Overall, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.