Overnight Hair Mask
brand-locked demand (top 5 brands take 100% of clicks) — Overnight Hair Mask doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Overnight Hair Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Overnight Hair Mask is a £163K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Overnight Hair Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.2% over the last 90 days and 9.1% of searches end in a purchase.
£163K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Overnight Hair Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kérastase Nutritive Nourishing Hair Serum with Niacinamide Overnight Leave-In Treatment for Dry Hair Lightweight and Non-Greasy 8H Magic Night Serum 90 ml
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 7,865
- Age
- 3y ago
Moroccanoil Intense Hydrating Mask 250ml (Pack of 1)
- Price
- £23.72
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 16y ago
Moroccanoil Intense Hydrating Mask
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 13y ago
Kérastase Nutritive 8H Magic Night Hair Serum Overnight Nourishing Hair Serum For Dry Hair With Plant Proteins & Niacinamide 30 ml
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 1,433
- Age
- 1y ago
Moroccanoil Weightless Mask
- Price
- £28.76
- Rating
- 4.5/5
- Reviews
- 3,139
- Age
- 14y ago
Trending
90-day click momentum
Moroccanoil Intense Hydrating Mask
- Price
- £3.52
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 1y ago
OGX Rescue Fusions Deep Recovery Overnight Treatment Infused with Keratin Pro-Vitamin B5 up to 3x Stronger Hair Lavender & Chamomile Scent 125ml
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago
Kérastase Nutritive 8H Magic Night Hair Serum Overnight Nourishing Hair Serum For Dry Hair With Plant Proteins & Niacinamide 30 ml
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 1,433
- Age
- 1y ago
Moroccanoil Intense Hydrating Mask
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 13y ago
Moroccanoil Intense Hydrating Mask 250ml (Pack of 1)
- Price
- £23.72
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 16y ago
Newest
by launch dateKérastase Nutritive 8H Magic Night Hair Serum Overnight Nourishing Hair Serum For Dry Hair With Plant Proteins & Niacinamide 30 ml
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 1,433
- Age
- 1y ago
OGX Rescue Fusions Deep Recovery Overnight Treatment Infused with Keratin Pro-Vitamin B5 up to 3x Stronger Hair Lavender & Chamomile Scent 125ml
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago
Moroccanoil Intense Hydrating Mask
- Price
- £3.52
- Rating
- 4.6/5
- Reviews
- 17,189
- Age
- 1y ago
Kérastase Nutritive Nourishing Hair Serum with Niacinamide Overnight Leave-In Treatment for Dry Hair Lightweight and Non-Greasy 8H Magic Night Serum 90 ml
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 7,865
- Age
- 3y ago
Moroccanoil Weightless Mask
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 3,139
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- KÉRASTASE49%
- Moroccanoil48%
- OGX3%
Overnight Hair Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Overnight Hair Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moroccan oil hair mask33K/yr
- kerastase night serum22K/yr
- overnight hair mask14K/yr
- moroccan oil mask6K/yr
- overnight hair treatment7K/yr
- kerastase 8h magic night serum6K/yr
- kerastase overnight hair serum5K/yr
- kerastase night serum hair7K/yr
- moroccanoil hair mask4K/yr
- moroccan hair mask3K/yr
What reviews say buyers love and hate about Overnight Hair Mask
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Really good even in first ise”
“smell fresh”
“Really loving this my hair already feels in much better condition”
“Leaves hair soft and shiny”
“helps my hair stay hydrated and soft”
What buyers complain about
79% of reviews“Definitely not worth the price”
“Made my hair very dry straw like”
“I was really disappointed with this hair serum”
“Glad I didnt opt for the full size”
“Poor quality”
Overnight Hair Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Overnight Hair Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
