Overnight Hair Mask

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

9.1%

Market size, estimated

£163Ka year

Peak month

November2.8× the quietest month

Top search term

moroccan oil hair mask33K searches a year

Listings sell for £16.45 on average, from £3.52 to £29.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.45 that is £12K to £16K a year per listing.

Average price

£16.45inside the $15 to $100 sweet spot

Price range

£3.52–£29.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

£12K–£16K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Hair Masks. It carries 8,134 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#39in Hair Masks

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,134per listing

Listings tracked

10

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months