overnight blowout
Skip itPrices mostly outside the sweet spot ($4.26–$9.71) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,817.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£106K£106K/yr · 248K searches
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.26–£9.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, overnight blowout is a £106K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
overnight blowout market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £89K–£106K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.9%
- Avg brand age
- 19 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
30
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
21%
- YOSHUYUKI23%
- Kitsch20%
- AOOWU19%
- SHANGFENG10%
- Aomaic4%
- Seritant4%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -25.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.2×
Top overnight blowout search terms
- heatless blowout rods57K/yr
- overnight blowout rods36K/yr
- heatless curling rods20K/yr
- hair rods16K/yr
- heatless rollers14K/yr
- blowout rods15K/yr
- heatless rods12K/yr
- overnight blowout14K/yr
- heatless curl rods12K/yr
- blow out rods10K/yr
Top overnight blowout products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOSHUYUKI Heatless Hair Curler to Sleep in No Heat Satin Heatless Curls Overnight Rods Curling Set Jumbo Large Foam Sponge Hair Rollers Curlers for Long Short Hair Volume Women Styling Tools
YOSHUYUKI£9.253.9★2,185 rev
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
AOOWU£7.264.1★192 rev
3 Pack Overnight Heatless Rods Curls Blowout Suede Flexi Rods for Overnight Heat Free Jumbo Curls No Heat Styling Tools Soft Hair Rollers for All Hair Type (Brown One Size)
SHANGFENG£4.554.1★20 rev
Kitsch Satin Flexi Rod Heatless Hair Curler Set Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods Heatless curler and hair rollers Heatless blowout rods 6pcs - Rosewood
Kitsch£9.713.7★6,194 rev
Kitsch Satin Pillow Rollers -Heatless Hair Curler Hair Rollers Heatless Curls Overnight Flexible Curling Rods for Long &Short Hairs Flexi Rod Curlers to Sleep in Overnight Blowout Rods-6pc Marble
Kitsch£8.703.4★2,539 rev
Newest
by launch date
Merzio 3Pcs Heatless Hair Curler for Long and Short Hair Velvet Overnight Blowout Rods for Bouncy Curls No Heat Hair Rollers to Sleep In Heatless Curls Headband Styling(Brown)
Merzio£7.292 rev
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet and Square Scarf Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types
AOOWU£6.83192 rev
13 Pcs Heatless Blowout Rods Set Heatless Curlers Overnight Blowout Rods with Headband and Hair Hat Overnight Curls Curling Styling Tool for Long and Short Hair Styling for Women and Girls(Brown)
nuneoeuo£8.184 rev
Heatless Hair Curler GeeRic 6 PCS Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods with Satin Hairs Scarf and Shower Cap
GeeRic£6.76124 rev
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
AOOWU£7.26192 rev
Trending
90-day click momentumMerzio 3Pcs Heatless Hair Curler for Long and Short Hair Velvet Overnight Blowout Rods for Bouncy Curls No Heat Hair Rollers to Sleep In Heatless Curls Headband Styling(Brown)
Merzio£7.292.9★
Heatless Hair Curler GeeRic 6 PCS Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods with Satin Hairs Scarf and Shower Cap
GeeRic£6.764.0★
KEYRI 3 PCS Heatless Curlers Heatless Curling Rod Overnight Hair Curlers
KEYRI£5.884.0★
13 Pcs Heatless Blowout Rods Set Heatless Curlers Overnight Blowout Rods with Headband and Hair Hat Overnight Curls Curling Styling Tool for Long and Short Hair Styling for Women and Girls(Brown)
nuneoeuo£8.183.8★
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet and Square Scarf Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types
AOOWU£6.834.1★
What buyers say about overnight blowout
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product with great results”
“Very easy to use”
“Just what I wanted”
“This is affordable”
“Wonderful curls love it”
“Perfect bundle for curly hairs”
“comfortable”
“It curled my hair overnight very well And lasted whole day”
“Brilliant and lots of different sizes”
“It's soft and fairly comfortable to sleep in”
What buyers complain about
“a bit awkward to use”
“Doesnt really bring the desired effect”
“Broke after one use”
“The instructions just aren't good enough”
“Not good quality”
“keeps slipping out”
“uncomfortable”
“Not brilliant as they will not stay in my hair they are very springy and just keep popping undone and falling out”
“Heatless curls”
“False advertising”
Top return reasons
Common questions
- Is overnight blowout profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the overnight blowout niche?
- 17 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in overnight blowout?
- Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Durability. The return rate is 1.1%.
- When does demand for overnight blowout peak?
- Demand peaks in Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the overnight blowout niche?
- Listings span £4.26–£9.71; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.