Overnight Blowout

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

6.0%

Market size, estimated

£106Ka year

Peak month

October2.2× the quietest month

Top search term

heatless blowout rods57K searches a year

Listings sell for £7.09 on average, from £4.26 to £9.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.09 that is £2K to £4K a year per listing.

Average price

£7.09under the $15 to $100 sweet spot

Price range

£4.26–£9.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #90 within Styling Tools. It carries 3,817 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#90in Styling Tools

Average rating

3.92 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,817per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months