Oud Perfume for Women

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £852K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

2.5%

Market size, estimated

£852Ka year

Peak month

November2.8× the quietest month

Top search term

lattafa perfumes585K searches a year

Listings sell for £18.09 on average, from £3.67 to £34.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £18.09 that is £9K to £14K a year per listing.

Average price

£18.09inside the $15 to $100 sweet spot

Price range

£3.67–£34.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£9K–£14K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #145 within Fragrances. It carries 4,586 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

83%

Out of stock, average day

0.7%

Average rank

#145in Fragrances

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,586per listing

Listings tracked

54

17 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

10Amazon's first-year sales bar

Average brand age

57 months