Is oud perfume for women profitable to sell on Amazon United Kingdom?

The niche generates £852K/yr across 54 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the oud perfume for women niche?

10 brands and 271 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in oud perfume for women?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for oud perfume for women peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the oud perfume for women niche?

Listings span £3.67–£34.16; the average listing price is £18.09 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.

oud perfume for women

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great£18.09

avg listing price — sweet spot $15–$100

Market size

Great£852K

£852K/yr · 1.9M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.67–£34.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,585.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, oud perfume for women is a £852K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

oud perfume for women market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £543K–£724K; units × avg price
Conversion rate: 2.5%
Avg BSR: #145
Page quality: 0%
Prime: 83%
Sponsored: 39%
Out of stock: 0.7%
Avg brand age: 57 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

271

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

Lattafa68%
Bella Vita Luxury18%
Ard Al Zaafaran4%
Top Linen (NW) Ltd2%
MY PERFUMES2%
Jazzab2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top oud perfume for women search terms

lattafa perfumes585K/yr -6.0%1.3% conv.
lattafa309K/yr -13.9%0.8% conv.
arabic perfume women195K/yr -11.7%1.3% conv.
lataffa162K/yr -6.4%1.4% conv.
lattafa perfume101K/yr -4.7%1.4% conv.
oud perfume for women125K/yr -19.7%1.3% conv.
bellavita perfume for women46K/yr +78.2%3.1% conv.
dubai perfume51K/yr +3.0%1.2% conv.
honey oud perfume21K/yr +393.8%5.7% conv.
honey oud15K/yr +224.9%6.1% conv.

All search terms

Top oud perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance

Bella Vita Luxury£16.034.2★15,620 rev

Khamrah by Lattafa for Men - 3.4 oz EDP Spray

Lattafa£22.054.5★36,822 rev

Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.

Lattafa£20.684.3★2,278 rev

Angham by Lattafa for Unisex - 3.4 oz EDP Spray

Lattafa£17.984.5★7,510 rev

Khamrah | Eau De Parfum | 100ml | Naysah

Lattafa£22.284.7★3,647 rev

Newest

by launch date

Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord

Lattafa£34.16147 rev

2mo ago

Luxury Honey Oud Unisex Perfume | Long Lasting EDP 100ml | Sweet Woody & Spicy Premium Fragrance with Bergamot Patchouli & Vanilla | Perfume for Men & Women

Generic£13.322 rev

5mo ago

Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent

Lattafa£23.06860 rev

5mo ago

Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance

Bella Vita Luxury£8.203,057 rev

6mo ago

Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray

Lattafa£31.39604 rev

7mo ago

What buyers say about oud perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Clean scent”

Value For Money9%

“Excellent value”

Durability6%

“still very wearable”

Quality-Overall4%

“Great quality bottle, very pretty”

Gifting Purpose2%

“Great for gift giving”

Advertised Vs Actual Product1%

“As described”

Design-Overall1%

“The design is just beautiful”

Size-Overall0%

“great size”

Soft Feel0%

“creamy absolutely love it”

Color0%

“Gorgeous”

What buyers complain about

Smell42%

“Awful smell”

Durability14%

“Didn't last”

Value For Money6%

“Not worth the price”

Quality-Overall3%

“Low quality”

Strength2%

“Not strong”

Advertised Vs Actual Product2%

“It is not what its said”

Leak-Proof2%

“it can leak a little bit”

Alcohol Content1%

“Is smelling like alcohol”

Allergies1%

“Bad smell and causes irritation”

Moist/Dry1%

“It doesn't even dry down to a nice smell”

Top return reasons

Smell58%

Leak-Proof7%

Advertised Vs Actual Product7%

Quality-Overall5%

Durability5%

Defective Material/Parts4%

Value For Money3%

Size-Overall2%

Functionality-Overall2%

Product Condition2%

Common questions

Is oud perfume for women profitable to sell on Amazon United Kingdom?: The niche generates £852K/yr across 54 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the oud perfume for women niche?: 10 brands and 271 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in oud perfume for women?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
When does demand for oud perfume for women peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the oud perfume for women niche?: Listings span £3.67–£34.16; the average listing price is £18.09 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.