How competitive is the Oud Perfume for Women niche on Amazon United Kingdom?

10 brands and 271 sellers compete in Oud Perfume for Women on Amazon United Kingdom. The top 5 Oud Perfume for Women products take 32% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Oud Perfume for Women?

Oud Perfume for Women buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Oud Perfume for Women niche?

Oud Perfume for Women sells for £18.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.67–£34.16. The average incumbent carries 4,586 reviews — the moat a new listing must climb.

Oud Perfume for Women

Oud Perfume for Women shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

This niche Category average · 2,481 niches

Is Oud Perfume for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oud Perfume for Women is a £852K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Oud Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 2.5% of searches end in a purchase.

£852K

revenue / yr

Units sold / yr40K

Search volume / yr-2.4%1.9M

Conversion rate2.5%

Avg price£18.09

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers10 · 271

Top-5 product click share32%

Open market5%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 54 products

Top Oud Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance

Price: £16.03
Rating: 4.2/5
Reviews: 15,620
Age: 1y ago

Khamrah by Lattafa for Men - 3.4 oz EDP Spray

Price: £22.05
Rating: 4.5/5
Reviews: 36,822
Age: 3y ago

Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.

Price: £20.68
Rating: 4.3/5
Reviews: 2,278
Age: 2y ago

Angham by Lattafa for Unisex - 3.4 oz EDP Spray

Price: £17.98
Rating: 4.5/5
Reviews: 7,510
Age: 1y ago

Khamrah | Eau De Parfum | 100ml | Naysah

Price: £22.28
Rating: 4.7/5
Reviews: 3,647
Age: 3y ago

Newest

by launch date

Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord

Price: £34.16
Rating: 4.2/5
Reviews: 147
Age: 2mo ago

Luxury Honey Oud Unisex Perfume | Long Lasting EDP 100ml | Sweet Woody & Spicy Premium Fragrance with Bergamot Patchouli & Vanilla | Perfume for Men & Women

Price: £13.32
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent

Price: £23.06
Rating: 4.4/5
Reviews: 860
Age: 5mo ago

Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance

Price: £8.20
Rating: 3.9/5
Reviews: 3,057
Age: 6mo ago

Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray

Price: £31.39
Rating: 4.7/5
Reviews: 604
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

271

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

Lattafa68%
Bella Vita Luxury18%
Ard Al Zaafaran4%
Top Linen (NW) Ltd2%
MY PERFUMES2%
Jazzab2%
Open — no brand owns it (4 brands, 4%)

Oud Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR2.5%Products54Brands10Top 5 Brands95%OOS Rate0.7%Rating4.4★Reviews4,586Avg BSR#145

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Oud Perfume for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lattafa perfumes585K/yr -6.0%1.3% conv.
lattafa309K/yr -13.9%0.8% conv.
arabic perfume women195K/yr -11.7%1.3% conv.
lataffa162K/yr -6.4%1.4% conv.
lattafa perfume101K/yr -4.7%1.4% conv.
oud perfume for women125K/yr -19.7%1.3% conv.
bellavita perfume for women46K/yr +78.2%3.1% conv.
dubai perfume51K/yr +3.0%1.2% conv.
honey oud perfume21K/yr +393.8%5.7% conv.
honey oud15K/yr +224.9%6.1% conv.

What reviews say buyers love and hate about Oud Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell69%

“Clean scent”

Value For Money9%

“Excellent value”

Durability6%

“still very wearable”

Quality-Overall4%

“Great quality bottle, very pretty”

Gifting Purpose2%

“Great for gift giving”

What buyers complain about

73% of reviews

Smell42%

“Awful smell”

Durability14%

“Didn't last”

Value For Money6%

“Not worth the price”

Quality-Overall3%

“Low quality”

Strength2%

“Not strong”

Oud Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

58%

2Leak-Proof

3Advertised Vs Actual Product

4Quality-Overall

5Durability

Common Oud Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oud Perfume for Women 56/100 on Amazon United Kingdom — Worth a look. The niche generates £852K/yr across 54 tracked products. 10 of 17 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.