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Oud for Glory

Fail

The top 5 brands take 100% of clicks, so Oud for Glory is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£77K/yr69K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
86%top-5 click share · 5 brands · 94 sellers

Flapen Score

Oud for Glory against its category

The dotted line is the Beauty average. Past it, Oud for Glory is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oud for Glory market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oud for Glory 69K times last year and spent an estimated £77K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
5.2%
Market size, estimated
£77Ka year
Peak month
July8.8× the quietest month
Top search term
badee al oud23K searches a year

02 · Price

A sale here is worth £21.30.

Listings sell for £21.30 on average, from £18.77 to £24.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £21.30 that is £5K to £11K a year per listing.

Average price
£21.30inside the $15 to $100 sweet spot
Price range
£18.77–£24.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #601 within Fragrances. It carries 3,245 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#601in Fragrances
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,245per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Oud for Glory products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 217%
  • Brand 39%
  • Brand 43%
  • Brand 52%

Demand

Oud for Glory search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Oud for Glory search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badee al oud23K/yr
  • oud for glory11K/yr
  • lattafa badee al oud8K/yr
  • lattafa honor and glory7K/yr
  • oud for greatness5K/yr
  • honor and glory lattafa5K/yr
  • lattafa oud for glory4K/yr
  • badee al oud honor and glory3K/yr
  • honour and glory lattafa3K/yr

Reviews and returns

What reviews say buyers love and hate about Oud for Glory

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
60%of negative reviews mention “Smell”
0.2%of orders come back
“The scent is extremely weak”
A buyer, on “Smell”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oud for Glory questions

Answered from the same tracked data.