Oud
Oud shows low returns (0.4%), but soft demand (-14.0% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Oud profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oud is a £354K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–May–Jun–Oct. Verdict: Worth a look — 50/100.
Oud: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.0% over the last 90 days and 3.1% of searches end in a purchase.
£354K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 26 products
Top Oud products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dirham Oud 100 Ml
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 5,763
- Age
- 8y ago
Asad by Lattafa for Men - 3.4 oz EDP Spray
- Price
- £16.96
- Rating
- 4.4/5
- Reviews
- 27,730
- Age
- 3y ago
Lattafa Asad Premium Perfume Refreshing Oud and Musk Fragrances Eau De Parfum 100 ml Perfume for Unisex (Pack of 1) 100 ml (Pack of 1)
- Price
- £17.14
- Rating
- 4.3/5
- Reviews
- 6,684
- Age
- 3y ago
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
- Price
- £22.05
- Rating
- 4.5/5
- Reviews
- 36,822
- Age
- 3y ago
Badee Al Oud For Glory by Lattafa for Men - 3.4 oz EDP Spray
- Price
- £19.09
- Rating
- 4.5/5
- Reviews
- 14,468
- Age
- 3y ago
Trending
90-day click momentum
Latafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)
- Price
- £18.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)
- Price
- £13.56
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE
- Price
- £30.16
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 5mo ago
Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance
- Price
- £8.00
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 5mo ago
ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)
- Price
- £8.02
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 5mo ago
Newest
by launch dateLatafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)
- Price
- £18.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)
- Price
- £13.56
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)
- Price
- £8.02
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 5mo ago
Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance
- Price
- £8.00
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 5mo ago
Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE
- Price
- £30.16
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
194
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
4%
- Lattafa54%
- Ard Al Zaafaran20%
- Bella Vita Luxury7%
- Top Linen (NW) Ltd7%
- AL ANEEQ5%
- SAPPHIRE'S CHOICE4%
- Open — no brand owns it (2 brands, 4%)
Oud demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, May, Jun, Oct · busiest ÷ quietest = 2.9×
Top Oud search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oud for men140K/yr
- oud129K/yr
- arabic perfume men79K/yr
- lattafa asad52K/yr
- oud perfume38K/yr
- asad lattafa38K/yr
- oud perfume for men39K/yr
- mens oud19K/yr
- dirham oud29K/yr
- arabian perfume men16K/yr
What reviews say buyers love and hate about Oud
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great fragrances”
“Amazing value”
“Excellent product”
“It has great performance and longevity”
“Ideal for gift”
What buyers complain about
78% of reviews“weak scent”
“Not lasting”
“Looks so expensive”
“horrible quality, bottle was broken upon arrival”
“not as strong as promised”
Oud return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oud questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
