oud
Worth a lookShows low returns (0.4%), but soft demand (-14.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.10–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£354K£354K/yr · 690K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,115.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oud is a £354K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–May–Jun–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
oud market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £418K–£501K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
194
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
4%
- Lattafa54%
- Ard Al Zaafaran20%
- Bella Vita Luxury7%
- Top Linen (NW) Ltd7%
- AL ANEEQ5%
- SAPPHIRE'S CHOICE4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Mar, May, Jun, Oct · busiest ÷ quietest = 2.9×
Top oud search terms
- oud for men140K/yr
- oud129K/yr
- arabic perfume men79K/yr
- lattafa asad52K/yr
- oud perfume38K/yr
- asad lattafa38K/yr
- oud perfume for men39K/yr
- mens oud19K/yr
- dirham oud29K/yr
- arabian perfume men16K/yr
Top oud products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dirham Oud 100 Ml
Ard Al Zaafaran£9.814.2★5,763 rev
Asad by Lattafa for Men - 3.4 oz EDP Spray
Lattafa£16.964.4★27,730 rev
Lattafa Asad Premium Perfume Refreshing Oud and Musk Fragrances Eau De Parfum 100 ml Perfume for Unisex (Pack of 1) 100 ml (Pack of 1)
Lattafa£17.144.3★6,684 rev
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
Lattafa£22.054.5★36,822 rev
Badee Al Oud For Glory by Lattafa for Men - 3.4 oz EDP Spray
Lattafa£19.094.5★14,468 rev
Newest
by launch date
Latafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)
Top Linen (NW) Ltd£18.721 rev
Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)
Top Linen (NW) Ltd£13.565 rev
ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)
Top Linen (NW) Ltd£8.027 rev
Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance
Top Linen (NW) Ltd£8.0014 rev
Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE
Lattafa£30.1651 rev
Trending
90-day click momentumLatafa Asad Eau de Parfum 100ml Luxury Arabic Perfume for Men Long Lasting Spicy Vanilla Amber Fragrance Strong Projection Designer Style Scent (Asad)
Top Linen (NW) Ltd£18.725.0★
Dirham Eau De Parfum Luxury Long Lasting Arabic Fragrance for Men & Women | Elegant Designer Bottle | Everyday Wear Special Occasion Gift Idea (Dirham Oud)
Top Linen (NW) Ltd£13.565.0★
Lattafa Asad 4-Piece Gift Set 25ml Mens Oriental Fragrance Collection | Asad Elixir Bourbon & Asad Zanzibar LE
Lattafa£30.164.4★
Asad Bourbon By Fragrance Couture Luxury Arabic Perfume for Men 100ml Long Lasting Oud & Amber Fragrance
Top Linen (NW) Ltd£8.003.3★
ASAD Luxury Arabic Perfume By Fragrance Couture for Men 100ml Eau de Parfum Long Lasting Oud Amber Woody Spicy Fragrance Intense Middle Eastern Cologne for Him (Asad Black)
Top Linen (NW) Ltd£8.023.2★
What buyers say about oud
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Amazing value”
“Excellent product”
“It has great performance and longevity”
“Ideal for gift”
“even better than I expected”
“Amazing design”
“the size is great”
“Last long enough on skin”
“I love the dry down”
What buyers complain about
“weak scent”
“Not lasting”
“Looks so expensive”
“horrible quality, bottle was broken upon arrival”
“not as strong as promised”
“Leaked all over”
“Bad smell and causes irritation”
“Products failed its standard”
“unlike what the reviews claim”
“Waste”
Top return reasons
Common questions
- Is oud profitable to sell on Amazon United Kingdom?
- The niche generates £354K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oud niche?
- 8 brands and 194 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in oud?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for oud peak?
- Demand peaks in Mar–May–Jun–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the oud niche?
- Listings span £6.10–£30.16; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 7,116 reviews — the moat a new listing must climb.