Oud

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

3.1%

Market size, estimated

£354Ka year

Peak month

March2.9× the quietest month

Top search term

oud for men140K searches a year

Listings sell for £16.71 on average, from £6.10 to £30.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £16.71 that is £21K to £25K a year per listing.

Average price

£16.71inside the $15 to $100 sweet spot

Price range

£6.10–£30.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£21K–£25K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Fragrances. It carries 7,116 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#158in Fragrances

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,116per listing

Listings tracked

26

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months