osis dust it powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,262.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 127K searches
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£16.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, osis dust it powder is a £124K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
osis dust it powder market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £115K–£153K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 73%
- Out of stock
- 1.9%
- Avg brand age
- 71 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Schwarzkopf49%
- Schwarzkopf Professional44%
- Gorgeous Shop5%
- Got2B3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
Top osis dust it powder search terms
- schwarzkopf hairspray63K/yr
- silhouette hairspray33K/yr
- schwarzkopf hair spray7K/yr
- silhouette6K/yr
- schwarzkopf silhouette hairspray4K/yr
- silhouette hair spray4K/yr
- hairspray schwarzkopf4K/yr
- hair spray schwarzkopf3K/yr
- silhouette hairspray 750ml3K/yr
Top osis dust it powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 300 ml
Schwarzkopf Professional£5.514.6★263 rev
Schwarzkopf Silhouette Super Hold Hairspray 750ml
Schwarzkopf£10.954.7★1,955 rev
Schwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml
Schwarzkopf Professional£7.434.7★398 rev
Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula
Schwarzkopf£2.584.4★317 rev
Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula*
Schwarzkopf£2.474.4★329 rev
Newest
by launch dateSchwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula
Schwarzkopf£2.58317 rev
Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula*
Schwarzkopf£2.47329 rev
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
Schwarzkopf£3.17161 rev
Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 300ml
Gorgeous Shop£13.4566 rev
Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 500ml
Gorgeous Shop£16.1554 rev
Trending
90-day click momentumSchwarzkopf Professional Silhouette Super Hold Hairspray For Hair Styling Invisible Long Lasting Hold Micro Fine Film Formers Quick Drying Non Sticky Hairspray For Women Men 500 ml
Schwarzkopf Professional£7.434.7★
Schwarzkopf DOUBLE Silhouette Super Hold Hairspray 300ml
Gorgeous Shop£13.454.6★
Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula
Schwarzkopf£2.584.4★
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
Schwarzkopf£3.174.4★
Schwarzkopf Professional Silhouette Super Hold Pump Spray 200ml
Schwarzkopf£7.694.5★
What buyers say about osis dust it powder
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good, keep hair in place”
“Good value”
“Delicate fragrance”
“Easy to brush out of hair”
“Great for my fine hair”
“Very pleased with hairspray its not too heavy or sticky”
“As described”
“Definitely holds well”
“Brilliant strong hold hair spray does what it's ment to no greasiness”
What buyers complain about
“Got this today absolutely rubbish does hold hair at all”
“I was very surprised with this hair spray I have tried so many that never hold for long or end up sticky”
“Cheap and nasty”
“Too strong a hold”
“Tangles hair and leaves bits in”
“Not as good as advertised”
“it completely dried out my beard hair left my beard feeling dry and horrible”
“No it was leaking lost half content too much time to send it back”
“Perhaps too heavy for fine hair”
“These sprays have nozzles that clog up very easily”
Top return reasons
Common questions
- Is osis dust it powder profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 15 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the osis dust it powder niche?
- 4 brands and 108 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in osis dust it powder?
- Top complaints mined from reviews: Hair Related, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
- When does demand for osis dust it powder peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the osis dust it powder niche?
- Listings span £2.47–£16.15; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.