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Organic Hand Wash

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Organic Hand Wash is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£303K/yr225K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
46%top-5 click share · 4 brands · 51 sellers

Flapen Score

Organic Hand Wash against its category

The dotted line is the Beauty average. Past it, Organic Hand Wash is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Hand Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Hand Wash 225K times last year and spent an estimated £303K. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
16.3%
Market size, estimated
£303Ka year
Peak month
June1.6× the quietest month
Top search term
faith in nature hand wash75K searches a year

02 · Price

A sale here is worth £8.28.

Listings sell for £8.28 on average, from £2.08 to £31.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.28 that is £10K to £12K a year per listing.

Average price
£8.28under the $15 to $100 sweet spot
Price range
£2.08–£31.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #35 within Bath & Body. It carries 1,766 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#35in Bath & Body
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,766per listing
Listings tracked
23

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Organic Hand Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

0%

  • Brand 148%
  • Brand 230%
  • Brand 320%
  • Brand 41%

Demand

Organic Hand Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic Hand Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faith in nature hand wash75K/yr
  • miniml hand soap21K/yr
  • ecover hand wash20K/yr
  • natural hand wash14K/yr
  • minimal hand wash10K/yr
  • miniml hand wash8K/yr
  • ecover hand soap12K/yr
  • organic hand wash10K/yr
  • faith in nature handwash6K/yr
  • faith in nature hand soap7K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Hand Wash

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Awful chemical smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Organic Hand Wash questions

Answered from the same tracked data.