organic hand cream
Skip itPrices mostly outside the sweet spot ($3.16–$16.50) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,773.82avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.68avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 135K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.16–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, organic hand cream is a £68K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
organic hand cream market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £96K–£115K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 70%
- Out of stock
- 8.3%
- Avg brand age
- 66 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
141
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
5%
- Burt's Bees46%
- Neal's Yard Remedies40%
- Dr. Organic4%
- lavera2%
- Dr.Konopka's2%
- FAITH IN NATURE1%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top organic hand cream search terms
- burts bees hand cream58K/yr
- neals yard hand cream41K/yr
- organic hand cream13K/yr
- natural hand cream11K/yr
- burt bees hand cream10K/yr
- neals yard hand lotion3K/yr
Top organic hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burts Bees Hand Cream Moisturiser for Very Dry Hands Lavender & Honey Shea Butter 99% Natural 28.3g
Burt's Bees£3.924.5★10,809 rev
Neals Yard Remedies Defend and Protect Hand Cream Nourishing Hand Cream For Soft Supple Hands 50ml
Neal's Yard Remedies£6.944.5★394 rev
Burts Bees Almond & Milk Hand Cream For Very Dry Hands Hand Moisturiser With Sweet Almond Oil & Beeswax 56.6g
Burt's Bees£9.984.5★10,547 rev
Neals Yard Remedies Geranium & Orange Hand Lotion Hand Cream with Geranium and Orange Essential Oils Vegan & Cruelty-Free 200ml
Neal's Yard Remedies£10.194.7★863 rev
Burts Bees Hand Cream Gift Set with Shea Butter Lavender & Honey Wild Rose & Berry and Watermelon & Mint 3 Pack
Burt's Bees£9.364.5★10,809 rev
Newest
by launch date
Neals Yard Remedies Nurturing Hand Cream Gift Set With Bee Lovely Wild Rose Geranium & Orange Cruelty-Free Set of 3
Neal's Yard Remedies£15.8089 rev
Burts Bees Hand Cream for Very Dry Hands Wild Rose & Berry Hand Moisturiser With Nourishing Shea Butter 28.3g
Burt's Bees£4.08153 rev
Burts Bees Hand Cream Gift Set with Shea Butter Lavender & Honey Wild Rose & Berry and Watermelon & Mint 3 Pack
Burt's Bees£9.3610,809 rev
Burts Bees Hand Cream for Very Dry Hands Watermelon & Mint Hand Moisturiser With Shea Butter 28.3g
Burt's Bees£4.6410,809 rev
Burts Bees Moisturising Hand Cream For Very Dry Hands and Sensitive Skin With Aloe & Rice Milk 70.8 g
Burt's Bees£6.32209 rev
Trending
90-day click momentum
Urtekram Hand cream - Moisturizing - Wild Rose - 75 ml Vegan Organic Natural Origin
Urtekram£4.454.1★
Dr Organic Hemp Oil Hand & Nail Cream Moisturising Restoring Mens Womens Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 100ml Packaging may vary
Dr. Organic£5.604.7★
YOPE Natural Hand Cream | Shea Butter | Organic Argan Coconut and Olive Oils | Vitamin E | Soothes Irritation |Regenerating | Moisturising | 98% Natural Ingredients | Ginger and Sandalwood 100ml
Yope£5.764.3★
Burts Bees 99% Natural Origin Res-Q Cream with Cica 48.1 g
Burt's Bees£5.464.0★
Burts Bees Almond & Milk Hand Cream For Very Dry Hands Hand Moisturiser With Sweet Almond Oil & Beeswax 56.6g
Burt's Bees£9.984.5★
What buyers say about organic hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Smell is pleasing”
“Great moisturiser”
“the pump seems of great quality”
“It's soft, smooth and absorbs well”
“good value for money”
“Exactly as I would have expected”
“absorbs really well”
“A cream that really works on dry skin”
“Perfect size”
“Nice to use”
What buyers complain about
“overpowering scent”
“Waste of money”
“larger than I thought it would be”
“not as good as my usual hand cream”
“Not only is it more exspensive its also very greasy and smells terrible”
“it had a darker almost crust like upper layer”
“Faulty have tried using this pumping”
“I lost a lot in the leakage”
“Has an unsafe ingredient”
“A bit weaker in strength compared to the one in the stores”
Top return reasons
Common questions
- Is organic hand cream profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 33 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the organic hand cream niche?
- 11 brands and 141 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in organic hand cream?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for organic hand cream peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the organic hand cream niche?
- Listings span £3.16–£16.50; the average listing price is £7.68 (sweet spot $15–$100). The average incumbent carries 2,774 reviews — the moat a new listing must climb.