Skip to content

Organic Hand Cream

prices mostly outside the sweet spot ($3.16–$16.50) — Organic Hand Cream doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 17Growth 13Conversion 71Competition 70Returns 99Price range 11Avg price 21Brand share 16Review moat 37Quality gap 50
This niche Category average · 2,481 niches

Is Organic Hand Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Hand Cream is a £68K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Organic Hand Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.8% over the last 90 days and 6.5% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr15K
Search volume / yr-24.8%135K
Conversion rate6.5%
Avg price£7.68

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers11 · 141
Top-5 product click share43%
Open market6%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement70%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,774

Top Organic Hand Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

141

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

5%

  • Burt's Bees46%
  • Neal's Yard Remedies40%
  • Dr. Organic4%
  • lavera2%
  • Dr.Konopka's2%
  • FAITH IN NATURE1%
  • Open — no brand owns it (5 brands, 5%)

Organic Hand Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR6.5%Products33Brands11Top 5 Brands94%OOS Rate8.3%Rating4.5★Reviews2,774Avg BSR#236
7K5KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Organic Hand Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burts bees hand cream58K/yr
  • neals yard hand cream41K/yr
  • organic hand cream13K/yr
  • natural hand cream11K/yr
  • burt bees hand cream10K/yr
  • neals yard hand lotion3K/yr

What reviews say buyers love and hate about Organic Hand Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Smell30%

Smell is pleasing

Moist/Dry12%

Great moisturiser

Quality-Overall9%

the pump seems of great quality

Soft Feel8%

It's soft, smooth and absorbs well

Value For Money4%

good value for money

What buyers complain about

66% of reviews
Smell35%

overpowering scent

Value For Money13%

Waste of money

Size-Overall4%

larger than I thought it would be

Quality-Overall3%

not as good as my usual hand cream

Oily/Greasy3%

Not only is it more exspensive its also very greasy and smells terrible

Organic Hand Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
28%
2Size-Overall
27%
3Value For Money
12%
4Defective Material/Parts
7%
5Product Condition
6%

Common Organic Hand Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Hand Cream 42/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 33 tracked products. Search demand moved -24.8% over the last 90 days.
Search demand for Organic Hand Cream on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.