organic face cream
Skip itSoft demand (-6.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.47–£20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Review moat
Okay3,926.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 86K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, organic face cream is a £101K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
organic face cream market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £80K–£99K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 54 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
160
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 92%
Open market
8%
- Sukin43%
- The Ilex Wood21%
- UPCIRCLE20%
- WELEDA4%
- ELBBUB3%
- Dr. Organic2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -6.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 7.7×
Top organic face cream search terms
- sukin moisturiser21K/yr
- organic face cream12K/yr
- upcircle moisturiser9K/yr
- natural face cream9K/yr
- ilex wood7K/yr
- natural face moisturiser7K/yr
- organic face moisturiser4K/yr
- up circle moisturiser4K/yr
- vegan face cream4K/yr
- sukin face cream3K/yr
Top organic face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sukin Signature Facial Moisturiser 125ml - with Vitamin E; cruelty free & vegan friendly - nourishes softens & protects the skins moisture barrier.
Sukin£5.474.5★3,157 rev
UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free
UPCIRCLE£13.174.5★1,078 rev
The Ilex Wood Rose & Frankincense Natural Face Cream 60ml
The Ilex Wood£14.294.6★3,203 rev
Sukin Sensitive Facial Moisturiser 125ml - with essential oils; cruelty free & vegan friendly -fast-absorbing to reduce the likelihood of a reaction for dry skin.
Sukin£5.644.4★1,141 rev
The Ilex Wood - 100% Natural Handcrafted Face Care Vegan Moisturising Anti Ageing Wrinkle and Line Reducing Ingredients (Rose and Frankincense Gift Set - Face Cream and Serum)
The Ilex Wood£18.844.6★897 rev
Newest
by launch date
Tallow Balm With Castor Oil and Frankincense Balm 100% Grass-Fed Beef Tallow Skin Care Face & Body Moisturizer Cream for Skin Nourish & Repairing Dry Skin
ACYAHAOCA£7.61102 rev
Whipped Tallow Cream for Face & Body - 100% Grass-Fed Beef Tallow Natural Honey & Beeswax Moisturizer Deep Hydration & Nourishment Oil-Free & Unscented Fast Absorbing
ELBBUB£10.792,702 rev
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
BYOMA£9.505,267 rev
Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
WELEDA£8.075,138 rev
UpCircle Night Cream with Hyaluronic Acid + Niacinamide 55ml - Nourishing and Unscented for Sensitive Skin Anti-Ageing Properties - Vegan Cruelty-Free
UPCIRCLE£11.64538 rev
Trending
90-day click momentumTallow Balm With Castor Oil and Frankincense Balm 100% Grass-Fed Beef Tallow Skin Care Face & Body Moisturizer Cream for Skin Nourish & Repairing Dry Skin
ACYAHAOCA£7.614.6★
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
BYOMA£9.504.3★
Aveeno Face Calm+Restore Oat Gel Moisturiser (1x 50ml) Face Moisturiser to Instantly Soothe and Replenish the Skins Moisture Barrier Intensely Nourishing Day Cream Suitable for Sensitive Skin
Aveeno£6.674.5★
Hydrating Body Lotion with Lime and Coconut
Sukin£8.294.4★
The Ordinary Natural Moisturizing Factors + HA Lightweight Hydrator for Skin Barrier Support & Hydration 100ml
The Ordinary£8.944.6★
What buyers say about organic face cream
What buyers praise and complain about, mined from review topics.What buyers love
“nicely scented”
“Good moisturiser”
“Its also very affordable for the quality”
“my skin is so soft”
“Its great on the skin”
“Excellent value for money”
“Perfect for dry skin”
“absorbed well”
“Gives you a glow”
“Smooth texture”
What buyers complain about
“Allergic reaction”
“Awful smell”
“Waste of money”
“Didn't feel as moisturizing at all”
“Really small”
“Sadly, I don't think it penetrates parched/dry to very dry skin”
“Feels bit greasy”
“Goes on quite thick”
“didnt absorb for me”
“just stays very shiny and feels sticky”
Top return reasons
Common questions
- Is organic face cream profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 27 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the organic face cream niche?
- 11 brands and 160 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in organic face cream?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.1%.
- When does demand for organic face cream peak?
- Demand peaks in Jun; the busiest month runs 7.7× the quietest.
- What does it cost to enter the organic face cream niche?
- Listings span £5.47–£20.64; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 3,927 reviews — the moat a new listing must climb.