organic body lotion
Skip itPrices mostly outside the sweet spot ($2.74–$14.98) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,701.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 92K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£2.74–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, organic body lotion is a £77K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
organic body lotion market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 76%
- Out of stock
- 2.7%
- Avg brand age
- 68 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
107
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
5%
- WELEDA44%
- FAITH IN NATURE41%
- Tallow Aloe3%
- Sukin3%
- Aveeno2%
- UPCIRCLE2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top organic body lotion search terms
- weleda body lotion18K/yr
- faith in nature body lotion16K/yr
- organic body lotion14K/yr
- natural body lotion11K/yr
- natural body moisturiser8K/yr
- organic body moisturiser4K/yr
- vegan body lotion5K/yr
- organic body cream3K/yr
- weleda skin food body lotion4K/yr
- faith in nature hand cream4K/yr
Top organic body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faith In Nature Natural Coconut Hand and Body Lotion Hydrating Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.434.4★1,805 rev
Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.324.5★1,584 rev
Faith In Nature Natural Lavender and Geranium Hand and Body Lotion Relaxing Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.194.4★1,805 rev
Weleda Hydrating Body Lotion with Citrus Body Moisturiser with Hyaluronic Acid & Aloe Vera Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£6.394.6★1,591 rev
Faith In Nature Natural Grapefruit and Orange Hand and Body Lotion Energising Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.474.4★1,805 rev
Newest
by launch date
Tallow & Aloe Mineral-Rich Body + Face Lotion for Dry & Eczema-Prone Skin Grass-Fed Tallow & Aloe Vera Moisturiser Non-Greasy Hydration Coco & Sandalwood 250ml Made in the UK
Tallow Aloe£14.9872 rev
Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.321,584 rev
Weleda Hydrating Body Lotion with Citrus Body Moisturiser with Hyaluronic Acid & Aloe Vera Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£6.391,591 rev
Weleda Regenerating Body Lotion with Sea Buckthorn Body Moisturiser with Vitamin C Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.831,591 rev
Weleda Smoothing Body Lotion with Wild Rose Body Moisturiser with Vitamin E Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.341,584 rev
Trending
90-day click momentumWeleda Regenerating Body Lotion with Sea Buckthorn Body Moisturiser with Vitamin C Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.834.6★
Weleda Skin Food Shower Gel Cream Body Wash for Immediate Nourishment For Men & Women Dermatologically tested Certified Natural Vegan 200ml
WELEDA£4.574.5★
Tallow & Aloe Mineral-Rich Body + Face Lotion for Dry & Eczema-Prone Skin Grass-Fed Tallow & Aloe Vera Moisturiser Non-Greasy Hydration Coco & Sandalwood 250ml Made in the UK
Tallow Aloe£14.984.5★
Weleda Hydrating Body Lotion with Citrus Body Moisturiser with Hyaluronic Acid & Aloe Vera Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£6.394.6★
Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.324.5★
What buyers say about organic body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting moisturizer”
“subtle fragrance”
“the pump seems of great quality”
“Good Value for Money”
“My skin so soft”
“I have really dry skin until I used this my skin is soft and lovely now”
“easily absorbed”
“Fabulous product and great for your skin”
“that's what I need”
“with no irritation at all”
What buyers complain about
“Bad Smell”
“Not as advertised”
“Was allergic”
“this is the second faith in nature pump pack Ive bought which just doesnt pump :”
“Its hard and thick like it should be”
“Too thin for very dry afro skin”
“Trashed after one use”
“expensive”
“Unable to use”
“Not very natural”
Top return reasons
Common questions
- Is organic body lotion profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 21 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the organic body lotion niche?
- 10 brands and 107 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in organic body lotion?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.1%.
- When does demand for organic body lotion peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the organic body lotion niche?
- Listings span £2.74–£14.98; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 2,701 reviews — the moat a new listing must climb.