Ordinary Hair Growth Serum
FailThe top 5 products take 100% of clicks, so Ordinary Hair Growth Serum is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £295K/yr241K searches / yr
- 90-day growth
- +26.8%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 15 sellers
Flapen Score
Ordinary Hair Growth Serum against its category
The dotted line is the Beauty average. Past it, Ordinary Hair Growth Serum is stronger. Inside it, weaker.
Market
The Ordinary Hair Growth Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ordinary Hair Growth Serum 241K times last year and spent an estimated £295K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- +26.8%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £295Ka year
- Peak month
- June3.4× the quietest month
- Top search term
- ordinary hair growth serum75K searches a year
02 · Price
A sale here is worth £12.23.
Listings sell for £12.23 on average, from £9.83 to £16.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 6,000 to 8,000 of them. At £12.23 that is £73K to £98K a year per listing.
- Average price
- £12.23under the $15 to $100 sweet spot
- Price range
- £9.83–£16.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £73K–£98K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Scalp Treatments. It carries 2,300 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Scalp Treatments
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,300per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ordinary Hair Growth Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago

The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
- Price
- £9.83
- Rating
- 4.0/5
- Reviews
- 1,055
- Age
- 3y ago

Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
- Price
- £10.69
- Rating
- 3.9/5
- Reviews
- 5,368
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago

Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
- Price
- £10.69
- Rating
- 3.9/5
- Reviews
- 5,368
- Age
- 4y ago

The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
- Price
- £9.83
- Rating
- 4.0/5
- Reviews
- 1,055
- Age
- 3y ago
Newest
by launch date
The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
- Price
- £9.83
- Rating
- 4.0/5
- Reviews
- 1,055
- Age
- 3y ago

The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago

Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
- Price
- £10.69
- Rating
- 3.9/5
- Reviews
- 5,368
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary95%
- Minimalist5%
Demand
Ordinary Hair Growth Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 3.4×
Search terms
Top Ordinary Hair Growth Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ordinary hair growth serum75K/yr
- the ordinary hair growth serum63K/yr
- the ordinary multi-peptide serum for hair density45K/yr
- the ordinary hair serum18K/yr
- ordinary hair serum15K/yr
- the ordinary hair11K/yr
- the ordinary hair care9K/yr
- the ordinary scalp serum5K/yr
- ordinary multi peptide serum for hair2K/yr
Reviews and returns
What reviews say buyers love and hate about Ordinary Hair Growth Serum
We read the reviews and the return reasons for every product selling here.
“hasn't made the slightest bit of difference other than makes my hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ordinary Hair Growth Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









