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Ordinary Hair Growth Serum

Fail

The top 5 products take 100% of clicks, so Ordinary Hair Growth Serum is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£295K/yr241K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 15 sellers

Flapen Score

Ordinary Hair Growth Serum against its category

The dotted line is the Beauty average. Past it, Ordinary Hair Growth Serum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ordinary Hair Growth Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ordinary Hair Growth Serum 241K times last year and spent an estimated £295K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
10.0%
Market size, estimated
£295Ka year
Peak month
June3.4× the quietest month
Top search term
ordinary hair growth serum75K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £9.83 to £16.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 6,000 to 8,000 of them. At £12.23 that is £73K to £98K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£9.83–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
6,000–8,000
Revenue per listing a year
£73K–£98K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Scalp Treatments. It carries 2,300 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Scalp Treatments
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,300per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ordinary Hair Growth Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Ordinary Hair Growth Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 3.4×

Search terms

Top Ordinary Hair Growth Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordinary hair growth serum75K/yr
  • the ordinary hair growth serum63K/yr
  • the ordinary multi-peptide serum for hair density45K/yr
  • the ordinary hair serum18K/yr
  • ordinary hair serum15K/yr
  • the ordinary hair11K/yr
  • the ordinary hair care9K/yr
  • the ordinary scalp serum5K/yr
  • ordinary multi peptide serum for hair2K/yr

Reviews and returns

What reviews say buyers love and hate about Ordinary Hair Growth Serum

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Hair Growth”
20%of negative reviews mention “Oily/Greasy”
0.1%of orders come back
“hasn't made the slightest bit of difference other than makes my hair greasy”
A buyer, on “Oily/Greasy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ordinary Hair Growth Serum questions

Answered from the same tracked data.