ordinary hair growth serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Market size
Good£295K£295K/yr · 241K searches
Review moat
Okay2,300.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad£9.83–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ordinary hair growth serum is a £295K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ordinary hair growth serum market data
- Units sold / yr
- 15K–20K
- avg 6,000–8,000/product
- Revenue / yr
- £183K–£245K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary95%
- Minimalist5%
Demand
Weekly Amazon search volume, last 51 weeks — +26.8% search growth over the last 90 days.Top ordinary hair growth serum search terms
- ordinary hair growth serum75K/yr
- the ordinary hair growth serum63K/yr
- the ordinary multi-peptide serum for hair density45K/yr
- the ordinary hair serum18K/yr
- ordinary hair serum15K/yr
- the ordinary hair11K/yr
- the ordinary hair care9K/yr
- the ordinary scalp serum5K/yr
- ordinary multi peptide serum for hair2K/yr
Top ordinary hair growth serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.194.2★478 rev
The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
The Ordinary£9.834.0★1,055 rev
Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
Minimalist£10.693.9★5,368 rev
Newest
by launch dateThe Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
The Ordinary£9.831,055 rev
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.19478 rev
Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
Minimalist£10.695,368 rev
Trending
90-day click momentumThe Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.194.2★
Minimalist Hair Density Serum 18% | Hair Growth Serum| Procapil Capixyl Redensyl Anagain & Baicapil | Hair Fall Control & Hair Thickening | Women & Men | 30 ml
Minimalist£10.693.9★
The Ordinary Hair Care Natural Moisturizing Factors + HA Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 60ml
The Ordinary£9.834.0★
What buyers say about ordinary hair growth serum
What buyers praise and complain about, mined from review topics.What buyers love
“Im so happy its actually working im full of baby hair growing”
“Excellent product”
“Really like this product for a dry scalp”
“Affordable hair density product”
“Exactly as described”
“Works will for my hair”
“Look closely and stretch the skin a bit, before starting, so you know which product works for you and compare for yourself”
“I look forward to the hair growth in the next month onwards”
“this doesnt interfere with the adhesive or cause slipping”
What buyers complain about
“hasn't made the slightest bit of difference other than makes my hair greasy”
“I have a dry, sensitive scalp that reacts badly to most hair products, especially those with heavy oils, which only make the dryness and irritation worse”
“The density of my hair is insane”
“Does not does what it says”
“Total rubbish”
“Had adverse effects”
“oily”
“It gets very sticky”
Top return reasons
Common questions
- Is ordinary hair growth serum profitable to sell on Amazon United Kingdom?
- The niche generates £295K/yr across 3 tracked products. 90-day search growth is +26.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the ordinary hair growth serum niche?
- 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ordinary hair growth serum?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Hair Related. The return rate is 0.1%.
- What does it cost to enter the ordinary hair growth serum niche?
- Listings span £9.83–£16.19; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.