orange nail polish
Worth a lookShows demand growing +268.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+268.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Bad7,622.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.57avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 82K searches
Price range
Bad£1.66–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, orange nail polish is a £29K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
orange nail polish market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £27K–£37K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 51%
- Out of stock
- 14.3%
- Avg brand age
- 59 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
95
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
39%
Top 20: 80%
Open market
29%
- Rimmel34%
- NLFOX9%
- Nails Inc9%
- Barry M9%
- HERBINSOLS6%
- essie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +268.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×
Top orange nail polish search terms
- orange nail polish49K/yr
- orange nail varnish13K/yr
- neon orange nail polish9K/yr
- bright orange nail polish7K/yr
- nail polish orange4K/yr
Top orange nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.144.4★78,935 rev
Rimmel London Super Gel Nail Polish 96 Heatwave Away 12ml
Rimmel£4.494.1★26 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.254.4★78,935 rev
Nails Inc 45 Second Speedy Gloss Piccadilly Please Orange No Chip Long Lasting Quick Dry Air Dry Professional Manicures & Pedicures Fingernails & Toenails Vegan Nail Polish 14 ML
Nails Inc£5.124.3★2,045 rev
Orange Nail Polish - Bright Orange Nail Varnish Quick Dry - Neon Breathable Nail Polish - Oil Based Formula Long Lasting Autumn Nail Varnish No UV Needed
NLFOX£4.713.4★75 rev
Newest
by launch date
Bright Orange Nail Polish - Neon Orange Nail Varnish - Neon Nail Polish Quick Dry - 7ml Long Lasting Nail Varnish Non Gel Air Drying Fast High Gloss Color for DIY Manicure
NLFOX£4.5628 rev
Orange Nail Polish Quick Drying Nail Varnish Bright Glossy Orange Nail Lacquer - Smooth Easy Application Breathable Formula for Summer Holiday DIY Manicure Women
HUAIAN£4.1932 rev
Orange Nail Polish - 10ml Bright Orange Nail Varnish Quick Dry - Long Lasting Glossy Neon Nail Varnish - Oil Based Formula Breathable Nail Polish High Glossy Manicure DIY Nail Art
HERBINSOLS£4.1810 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.3678,935 rev
TUTUYU Orange Red Neon Color Gel Nail Polish 12ml UV/LED Soak Off for Manicure or Penicure at Home - GP0084
TUTUYU£5.0440 rev
Trending
90-day click momentum
essence gel nail colour longlasting express result fast drying shiny colour intense (8ml)
Essence Cosmetics£1.664.4★
Orange Nail Polish Quick Drying Nail Varnish Bright Glossy Orange Nail Lacquer - Smooth Easy Application Breathable Formula for Summer Holiday DIY Manicure Women
HUAIAN£4.193.5★
Bright Orange Nail Polish - Neon Orange Nail Varnish - Neon Nail Polish Quick Dry - 7ml Long Lasting Nail Varnish Non Gel Air Drying Fast High Gloss Color for DIY Manicure
NLFOX£4.563.5★
Maybelline Color Show Nail Polish Number 33 Lux Lobster
Maybelline£3.934.1★
Orange Nail Polish - 10ml Bright Orange Nail Varnish Quick Dry - Long Lasting Glossy Neon Nail Varnish - Oil Based Formula Breathable Nail Polish High Glossy Manicure DIY Nail Art
HERBINSOLS£4.184.0★
What buyers say about orange nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Stays on well”
“Love good quality nail barnish”
“Not expensive”
“easy application”
“Very pleased with my purchase, went on really well, and a beautiful colour & finish”
“Nice shine”
“coverage great”
“Exactly as described”
“Dried quick too”
What buyers complain about
“Not Neon colour”
“its just thick gloop”
“Cracks and chips as soon as dry”
“Cheap and cheerful”
“is definitely not super shine”
“Gloopy varnish”
“I got sent a used item”
“doesn't stay on long i do not recommend”
“How do I remove it from my nails wont come off with normal nail varnish remover”
“Not very good came off when hands in water”
Top return reasons
Common questions
- Is orange nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +268.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the orange nail polish niche?
- 25 brands and 95 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in orange nail polish?
- Top complaints mined from reviews: Color, Thickness, Moist/Dry. The return rate is 0.4%.
- When does demand for orange nail polish peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.5× the quietest.
- What does it cost to enter the orange nail polish niche?
- Listings span £1.66–£8.32; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 7,622 reviews — the moat a new listing must climb.