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Orange Nail Polish

Maybe

Search demand grew +268.7% this quarter. But prices span $1.66–$8.32, mostly outside the sweet spot, so Orange Nail Polish is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£29K/yr82K searches / yr
90-day growth
+268.7%search demand this quarter
Competition
39%top-5 click share · 25 brands · 95 sellers

Flapen Score

Orange Nail Polish against its category

The dotted line is the Beauty average. Past it, Orange Nail Polish is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Nail Polish 82K times last year and spent an estimated £29K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +268.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+268.7%
Conversion, latest week
7.6%
Market size, estimated
£29Ka year
Peak month
July8.5× the quietest month
Top search term
orange nail polish49K searches a year

02 · Price

A sale here is worth £4.57.

Listings sell for £4.57 on average, from £1.66 to £8.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £4.57 that is £457 to £1K a year per listing.

Average price
£4.57under the $15 to $100 sweet spot
Price range
£1.66–£8.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£457–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #332 within Manicure & Pedicure. It carries 7,622 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
90%
Out of stock, average day
14.3%
Average rank
#332in Manicure & Pedicure
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,622per listing
Listings tracked
41

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Orange Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

95

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

39%

Top 20: 80%

Open market

29%

  • Brand 134%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Orange Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×

Search terms

Top Orange Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange nail polish49K/yr
  • orange nail varnish13K/yr
  • neon orange nail polish9K/yr
  • bright orange nail polish7K/yr
  • nail polish orange4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Nail Polish

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Color”
40%of negative reviews mention “Color”
0.4%of orders come back
“Not Neon colour”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orange Nail Polish questions

Answered from the same tracked data.