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Orange Hair Spray Colour

soft demand (-73.2% this quarter) — Orange Hair Spray Colour doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 12Growth 0Conversion 85Competition 43Returns 96Price range 0Avg price 19Brand share 73Review moat 70Quality gap 96
This niche Category average · 2,481 niches

Is Orange Hair Spray Colour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Hair Spray Colour is a £47K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 48/100.

Orange Hair Spray Colour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -73.2% over the last 90 days and 9.5% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr8K
Search volume / yr-73.2%74K
Conversion rate9.5%
Avg price£6.69

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers15 · 23
Top-5 product click share59%
Open market39%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement65%
New entrants (1y)5· 0 succeeded
Avg rating4.0★
Avg reviews683

Top Orange Hair Spray Colour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

32%

  • Unique22%
  • Party Success15%
  • HIESGIE8%
  • GlitzyGurl8%
  • TempleCo7%
  • Amzsudy7%

Orange Hair Spray Colour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR9.5%Products17Brands15Top 5 Brands61%OOS Rate19.9%Rating4.0★Reviews683Avg BSR#306
18K13KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 37.7×

Top Orange Hair Spray Colour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange hair spray38K/yr
  • orange hair spray colour for kids8K/yr
  • ginger hair spray12K/yr
  • orange hair spray wash out16K/yr

What reviews say buyers love and hate about Orange Hair Spray Colour

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color20%

Fun colour spray

Suitability Colored Hair10%

Great temporary hair dye natural colour

Quality-Overall10%

so I was pleasantly surprised it did so tick for good quality

Ease Of Use10%

Easy on, covered brown hair washed off like a dream

Ease Of Cleaning10%

Washes out well too

What buyers complain about

83% of reviews
Suitability Colored Hair29%

didnt cover the hair with colour

Coverage14%

Extremely weak colour and coverage

Natural Ingredients7%

Comes out like matt paint - not right for human hair - looks so unnatural

Moist/Dry7%

drying in between layers

Hair Related7%

I have used better however as it does feel like 80's style sticky hairspray to me

Orange Hair Spray Colour return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
41%
2Advertised Vs Actual Product
14%
3Adhesion/Stickiness
7%
4Suitability Short Hair
7%
5Size-Overall
7%

Common Orange Hair Spray Colour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Hair Spray Colour 48/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -73.2% over the last 90 days.
Search demand for Orange Hair Spray Colour on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 37.7× the quietest.