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Orange Face Paint

Fail

Demand is soft, at -58.6% this quarter, so Orange Face Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£32K/yr55K searches / yr
90-day growth
-58.6%search demand this quarter
Competition
86%top-5 click share · 9 brands · 26 sellers

Flapen Score

Orange Face Paint against its category

The dotted line is the Beauty average. Past it, Orange Face Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Face Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Face Paint 55K times last year and spent an estimated £32K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-58.6%
Conversion, latest week
13.4%
Market size, estimated
£32Ka year
Peak month
October20.2× the quietest month
Top search term
orange face paint50K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £2.64 to £7.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £4.39 that is £3K to £4K a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£2.64–£7.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #101 within Make-up. It carries 2,027 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
8.4%
Average rank
#101in Make-up
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,027per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Orange Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

26

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 7%)

Demand

Orange Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 20.2×

Search terms

Top Orange Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange face paint50K/yr
  • orange body paint3K/yr
  • orange facepaint2K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Face Paint

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Paint Quality”
50%of negative reviews mention “Stain Resistance”
0.3%of orders come back
“Stained my child's face”
A buyer, on “Stain Resistance”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Orange Face Paint questions

Answered from the same tracked data.