Is orange face paint profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (36/100).

How competitive is the orange face paint niche?

9 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in orange face paint?

Top complaints mined from reviews: Stain Resistance, Allergies. The return rate is 0.3%.

When does demand for orange face paint peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 20.2× the quietest.

What does it cost to enter the orange face paint niche?

Listings span £2.64–£7.40; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 2,027 reviews — the moat a new listing must climb.

orange face paint

Skip it

Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,026.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad£4.39

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad£32K

£32K/yr · 55K searches

Growth

Bad-58.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.64–£7.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, orange face paint is a £32K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

orange face paint market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £35K–£44K; units × avg price
Conversion rate: 13.4%
Avg BSR: #101
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 8.4%
Avg brand age: 66 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Snazaroo40%
AOOWU15%
Go Ho12%
The Fancy Dress12%
BADCOLOR7%
YBUETE6%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -58.6% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 20.2×

Open Trend

Top orange face paint search terms

orange face paint50K/yr -60.6%10.8% conv.
orange body paint3K/yr +7.7%7.5% conv.
orange facepaint2K/yr -63.7%15.8% conv.

All search terms

Top orange face paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snazaroo Classic Face and Body Paint Orange Colour Water Based Easily Washable SFX Makeup

Snazaroo£3.974.5★11,579 rev

AOOWU Orange Face Body Paint 25ml Professional Matte Makeup for Halloween SFX Cosplay Water-Based Full-Coverage Blendable Cream for Costume Party & Festival Body Painting

AOOWU£3.184.1★50 rev

Go Ho Cream-Blendable Orange Face Paint Stick (1.06 Oz) Orange Full Body Paint Makeup Stick for Halloween Cosplay Joker Clown SFX Makeup Waterproof

Go Ho£7.404.3★974 rev

Face Body Paint - Oil Based Orange Face Paint for Kids Adults Easily Washable Body Face Painting Supplies For Drama Stage Performance

The Fancy Dress£4.150.0★0 rev

BADCOLOR Orange Face Body Paint Stick Cream Blendable Eye Black Full Body Paint Makeup for Halloween SFX Makeup Cosplay Joker Zombie Vampire Costume Parties

BADCOLOR£5.324.2★2,595 rev

Newest

by launch date

Aomig Face Body Paint Water Based Face Body Makeup Professional Face Palette Paint Single Cake Makeup Pigment Face Painting Supplies for Halloween Christmas Drama Stage Performance(Matte Orange)

Aomig£2.641 rev

2mo ago

AOOWU Orange Face Body Paint 25ml Professional Matte Makeup for Halloween SFX Cosplay Water-Based Full-Coverage Blendable Cream for Costume Party & Festival Body Painting

AOOWU£3.1850 rev

7mo ago

YBUETE Orange Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint

YBUETE£4.61119 rev

1y ago

BADCOLOR Orange Face Body Paint Stick Cream Blendable Eye Black Full Body Paint Makeup for Halloween SFX Makeup Cosplay Joker Zombie Vampire Costume Parties

BADCOLOR£5.322,595 rev

2y ago

Face Body Paint - Oil Based Orange Face Paint for Kids Adults Easily Washable Body Face Painting Supplies For Drama Stage Performance

The Fancy Dress£4.150 rev

2y ago

What buyers say about orange face paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality58%

“Very happy with this face paint”

Advertised Vs Actual Product8%

“it's true to the listing photo”

Ease Of Application8%

“start applying it as you would normal foundation - I found that it blended well with my fingers”

Quality-Overall8%

“it's good quality”

Color8%

“I got the orange colour”

Ease Of Use8%

“It's easy to use”

What buyers complain about

Stain Resistance50%

“Stained my child's face”

Allergies50%

“Resulted in allergic reaction”

Top return reasons

Color67%

Size-Overall33%

Common questions

Is orange face paint profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (36/100).
How competitive is the orange face paint niche?: 9 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in orange face paint?: Top complaints mined from reviews: Stain Resistance, Allergies. The return rate is 0.3%.
When does demand for orange face paint peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 20.2× the quietest.
What does it cost to enter the orange face paint niche?: Listings span £2.64–£7.40; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 2,027 reviews — the moat a new listing must climb.