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Orange Face Paint

soft demand (-58.6% this quarter) — Orange Face Paint doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

Market size 8Growth 0Conversion 96Competition 11Returns 98Price range 0Avg price 12Brand share 31Review moat 45Quality gap 73
This niche Category average · 2,481 niches

Is Orange Face Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Face Paint is a £32K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 36/100.

Orange Face Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.6% over the last 90 days and 13.4% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr10K
Search volume / yr-58.6%55K
Conversion rate13.4%
Avg price£4.39

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 26
Top-5 product click share86%
Open market14%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews2,027

Top Orange Face Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

26

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Snazaroo40%
  • AOOWU15%
  • Go Ho12%
  • The Fancy Dress12%
  • BADCOLOR7%
  • YBUETE6%
  • Open — no brand owns it (3 brands, 7%)

Orange Face Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR13.4%Products9Brands9Top 5 Brands86%OOS Rate8.4%Rating4.3★Reviews2,027Avg BSR#101
8K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 20.2×

Top Orange Face Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange face paint50K/yr
  • orange body paint3K/yr
  • orange facepaint2K/yr

What reviews say buyers love and hate about Orange Face Paint

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Paint Quality58%

Very happy with this face paint

Advertised Vs Actual Product8%

it's true to the listing photo

Ease Of Application8%

start applying it as you would normal foundation - I found that it blended well with my fingers

Quality-Overall8%

it's good quality

Color8%

I got the orange colour

What buyers complain about

100% of reviews
Stain Resistance50%

Stained my child's face

Allergies50%

Resulted in allergic reaction

Orange Face Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
67%
2Size-Overall
33%

Common Orange Face Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Face Paint 36/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -58.6% over the last 90 days.
Search demand for Orange Face Paint on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 20.2× the quietest.