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Oral Tanning Drops

Maybe

The products selling today average only 3.6★. But the top 5 products take 86% of clicks, so Oral Tanning Drops is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£71K/yr84K searches / yr
90-day growth
+42.5%search demand this quarter
Competition
86%top-5 click share · 10 brands · 24 sellers

Flapen Score

Oral Tanning Drops against its category

The dotted line is the Beauty average. Past it, Oral Tanning Drops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Tanning Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral Tanning Drops 84K times last year and spent an estimated £71K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+42.5%
Conversion, latest week
4.5%
Market size, estimated
£71Ka year
Peak month
April16.6× the quietest month
Top search term
tanning shots23K searches a year

02 · Price

A sale here is worth £18.88.

Listings sell for £18.88 on average, from £6.48 to £38.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £18.88 that is £9K to £14K a year per listing.

Average price
£18.88inside the $15 to $100 sweet spot
Price range
£6.48–£38.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #274 within Sun Care & Tanning. It carries 162 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
5.1%
Average rank
#274in Sun Care & Tanning
Average rating
3.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
10

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Oral Tanning Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

11%

  • Tanshot45%
  • tanshot23%
  • 2BTanned7%
  • Dachitian6%
  • sunshot5%
  • jiaonayiyi3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Oral Tanning Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.6×

Search terms

Top Oral Tanning Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tanning shots23K/yr
  • tan shots13K/yr
  • oral tanning drops13K/yr
  • tanning shots drinks for sunbed8K/yr
  • tanning drops oral6K/yr
  • tanshots xtra tanning shots3K/yr
  • tan shot4K/yr
  • tanning shot2K/yr
  • zeria tanning drops3K/yr
  • tanshot2K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Tanning Drops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
41%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“dos not works”
A buyer, on “Functionality-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oral Tanning Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data