Is oral tanning drops profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the oral tanning drops niche?

10 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in oral tanning drops?

Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.1%.

When does demand for oral tanning drops peak?

Demand peaks in Mar–Apr–May; the busiest month runs 16.6× the quietest.

What does it cost to enter the oral tanning drops niche?

Listings span £6.48–£38.34; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.

oral tanning drops

Worth a look

Shows beatable incumbent ratings (3.6★), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great162

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.88

avg listing price — sweet spot $15–$100

Price range

Good£6.48–£38.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.5%

90-day search growth — must beat 0% to launch

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad£71K

£71K/yr · 84K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, oral tanning drops is a £71K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

oral tanning drops market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £76K–£94K; units × avg price
Conversion rate: 4.5%
Avg BSR: #274
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 5.1%
Avg brand age: 34 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

11%

Tanshot45%
tanshot23%
2BTanned7%
Dachitian6%
sunshot5%
jiaonayiyi3%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +42.5% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.6×

Open Trend

Top oral tanning drops search terms

tanning shots23K/yr +52.2%4.0% conv.
tan shots13K/yr +45.5%5.2% conv.
oral tanning drops13K/yr +60.0%1.4% conv.
tanning shots drinks for sunbed8K/yr +19.1%4.5% conv.
tanning drops oral6K/yr +89.9%1.1% conv.
tanshots xtra tanning shots3K/yr +105.3%4.5% conv.
tan shot4K/yr +38.5%4.3% conv.
tanning shot2K/yr +55.1%3.1% conv.
zeria tanning drops3K/yr -15.2%0.4% conv.
tanshot2K/yr +94.3%5.5% conv.

All search terms

Top oral tanning drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tanshot Tanning & Beauty drink Liquid (24 bottles + display box)

Tanshot£28.284.4★899 rev

X6 Tanshot / Sunshot Tanning drinks Promotes tanning and cares for your skin (X6 60ml bottles) by tanshot

tanshot£10.404.4★214 rev

2bTanned Extreme Tanning Shots (12 x 80ml) Tanning Drink with Collagen Beta Carotene and Vitamin D Sunbed Tan Accelerator Mango & Peach

2BTanned£27.874.3★46 rev

Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types

Dachitian£7.213.0★39 rev

Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)

sunshot£38.344.5★133 rev

Newest

by launch date

clabay Sunless Tanning Drops to Drink Natural Oral Tanning Drops Bronzing Drops for Face & Body for Natural Glow & Long-Lasting Tans Without Sun Enhancing Natural Skin Tone 60 ml (Pack of 1)

clabay£13.4633 rev

3mo ago

Watermelon Flavored Black Nutrient Solution 60ml Drinkable Tanning Shots for Sun Drops Lazy Tan Self Tanning Drops Sunless Sunburn Create a Uniform Luster for All Skin Types

LIXINGLY£6.481 rev

4mo ago

60ML Tanning Drops To Drink Tanning Drops for Face and Body

jiaonayiyi£13.4218 rev

5mo ago

Sunless Tanning Drops To Drink Drinkable Sunless Tanning Drops Oral Drink Moisturizing Bronzing Tanner for Face & Body Sun-Kissed Glow for All Skin

GTZSXNP£7.89212 rev

10mo ago

Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types

Dachitian£7.2139 rev

1y ago

What buyers say about oral tanning drops

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Anyway, colour's nice and even so I'm happy”

Brightness/Shine/Glow12%

“has a nice glow now”

Ease Of Use12%

“Simple to use”

Value For Money11%

“Good value for money”

Suitability Combination Skin10%

“Works well on fair skin”

Quality-Overall5%

“Great product”

Advertised Vs Actual Product4%

“Does the job”

Dispensing Mechanism3%

“Great product, easy to use with bottle dispenser and taste is good”

Functionality-Overall3%

“Not bad working slowly”

Soft Feel3%

“Skin feels beautiful”

What buyers complain about

Functionality-Overall41%

“dos not works”

Color16%

“not even a slight colour”

Value For Money11%

“Do not buy waste of money”

Symptom Reduction6%

“I havent noticed any change”

Instructions/User Manual/Troubleshooting4%

“Stuck to the instructions”

Durability4%

“Didn't work after more than two weeks use”

Natural Resource Wastage2%

“Waste of Time”

Brightness/Shine/Glow2%

“no go glow”

Leak-Proof2%

“Item came and the seal appeared to have leaked the product over I dont want to use these now incase they have been tampered with”

Skin Health2%

“Dont bother buying had no effect on skin tone or feel or appearance”

Top return reasons

Leak-Proof25%

Functionality-Overall24%

Advertised Vs Actual Product22%

Adhesion/Stickiness6%

Value For Money6%

Quality-Overall6%

Color3%

Defective Material/Parts3%

Thickness2%

Dispensing Mechanism2%

Common questions

Is oral tanning drops profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the oral tanning drops niche?: 10 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in oral tanning drops?: Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.1%.
When does demand for oral tanning drops peak?: Demand peaks in Mar–Apr–May; the busiest month runs 16.6× the quietest.
What does it cost to enter the oral tanning drops niche?: Listings span £6.48–£38.34; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.