How competitive is the Opulent Oud niche on Amazon United Kingdom?

2 brands and 34 sellers compete in Opulent Oud on Amazon United Kingdom. The top 5 Opulent Oud products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Opulent Oud niche?

Opulent Oud sells for £17.84 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.85–£19.78. The average incumbent carries 909 reviews — the moat a new listing must climb.

Opulent Oud

a concentrated shelf (top 5 take 100% of clicks) — Opulent Oud doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Opulent Oud profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Opulent Oud is a £57K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Opulent Oud: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.4% over the last 90 days and 6.0% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr4K

Search volume / yr-3.4%53K

Conversion rate6.0%

Avg price£17.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 34

Top-5 product click share100%

Open market0%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Opulent Oud products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women

Price: £14.85
Rating: 4.4/5
Reviews: 2,725
Age: 1y ago

Opulent Musk Eau de Parfum 100ml Luxury Arabian Fragrance Collection Oud & Dubai Variants Long Lasting Unisex Perfume (Opulent Dubai)

Price: £19.78
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

Opulent Musk Eau de Parfum 100ml Luxury Arabian Fragrance Collection Oud & Dubai Variants Long Lasting Unisex Perfume (Opulent Oud)

Price: £18.89
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Newest

by launch date

Opulent Musk Eau de Parfum 100ml Luxury Arabian Fragrance Collection Oud & Dubai Variants Long Lasting Unisex Perfume (Opulent Dubai)

Price: £19.78
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

Opulent Musk Eau de Parfum 100ml Luxury Arabian Fragrance Collection Oud & Dubai Variants Long Lasting Unisex Perfume (Opulent Oud)

Price: £18.89
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Opulent Dubai by Lattafa Perfumes Unisex Eau de Parfum 100ml Oriental Floral Fragrance with Mango Jasmine Ambergris and Oakmoss Long Lasting Luxury Scent for Men and Women

Price: £14.85
Rating: 4.4/5
Reviews: 2,725
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Lattafa84%
Anw Performance16%

Opulent Oud demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR6.0%Products3Brands2Top 5 Brands100%OOS Rate3.1%Rating4.7★Reviews909Avg BSR#874

Top Opulent Oud search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

opulent dubai lattafa23K/yr -3.9%6.2% conv.
opulent dubai7K/yr +25.0%5.2% conv.
lattafa opulent dubai11K/yr -16.6%5.8% conv.
opulent oud5K/yr -19.9%1.1% conv.
opulent musk lattafa3K/yr -4.0%0.2% conv.
lattafa opulent4K/yr +3.6%1.6% conv.

What reviews say buyers love and hate about Opulent Oud

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell70%

“Interesting smell too”

Value For Money10%

“Great value”

Durability5%

“Wearability = lasts longer”

Color2%

“Gorgeous”

Size-Overall2%

“Mr. Lovely small”

What buyers complain about

73% of reviews

Smell25%

“Chemical alcohol blast that smells more like industrial cleaner than a fragrance”

Durability14%

“it doesnt last”

Quality-Overall7%

“performance is a let down”

Allergies7%

“its put a bad rash all around my neck never using this agine”

Breathability4%

“It smells so strong I cant even breath”

Opulent Oud return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

76%

2Advertised Vs Actual Product

3Add-Ons/Attachments

4Leak-Proof

5Stain Resistance

Common Opulent Oud questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Opulent Oud 36/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 3 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.

Opulent Oud buyers on Amazon United Kingdom complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.