How competitive is the Opium Perfume for Women niche on Amazon United Kingdom?

2 brands and 65 sellers compete in Opium Perfume for Women on Amazon United Kingdom. The top 5 Opium Perfume for Women products take 77% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Opium Perfume for Women niche?

Opium Perfume for Women sells for £68.75 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.26–£101.03. The average incumbent carries 739 reviews — the moat a new listing must climb.

Opium Perfume for Women

brand-locked demand (top 5 brands take 100% of clicks) — Opium Perfume for Women doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

This niche Category average · 2,481 niches

Is Opium Perfume for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Opium Perfume for Women is a £1.1M/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Opium Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.5% over the last 90 days and 4.1% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr15K

Search volume / yr-9.5%402K

Conversion rate4.1%

Avg price£68.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 65

Top-5 product click share77%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Opium Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yves Saint Laurent Black Opium Eau de Parfum 30 ml

Price: £44.01
Rating: 4.7/5
Reviews: 1,666
Age: 9y ago

Yves Saint Laurent Black Opium Edp Spray 90 ml 90 ml

Price: £80.31
Rating: 4.7/5
Reviews: 1,445
Age: 11y ago

Yves Saint Laurent Opium Eau De Toilette For Women 50ml

Price: £51.14
Rating: 4.7/5
Reviews: 620
Age: 19y ago

Yves Saint Laurent Black Opium Eau de Parfum 90ml Gift Set (Contains 90ml Eau de Parfum 10ml Travel Spray and Lipstick)

Price: £101.03
Rating: 4.7/5
Reviews: 28
Age: 2y ago

Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)

Price: £12.26
Rating: 4.3/5
Reviews: 687
Age: 4y ago

Newest

by launch date

Yves Saint Laurent Black Opium Over Red Eau De Parfum 50 ml

Price: £54.82
Rating: 4.7/5
Reviews: 35
Age: 2y ago

Yves Saint Laurent Black Opium Eau de Parfum 90ml Gift Set (Contains 90ml Eau de Parfum 10ml Travel Spray and Lipstick)

Price: £101.03
Rating: 4.7/5
Reviews: 28
Age: 2y ago

Black Opium Le Parfum Vapo 90 Ml

Price: £95.74
Rating: 4.7/5
Reviews: 19
Age: 3y ago

Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)

Price: £12.26
Rating: 4.3/5
Reviews: 687
Age: 4y ago

Yves Saint Laurent Black Opium Eau De Parfum

Price: £99.41
Rating: 4.8/5
Reviews: 35
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Yves Saint Laurent95%
Amour Scents5%

Opium Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume402KCVR4.1%Products12Brands2Top 5 Brands100%OOS Rate0.4%Rating4.7★Reviews739Avg BSR#510

Top Opium Perfume for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black opium perfume for women181K/yr -4.7%3.5% conv.
opium perfume for women67K/yr -11.4%2.7% conv.
black opium63K/yr -11.9%3.0% conv.
ysl black opium perfume for women17K/yr -8.8%2.7% conv.
black opium perfume21K/yr -13.1%3.4% conv.
opium15K/yr -6.8%1.7% conv.
opium perfume16K/yr -16.9%1.8% conv.
ysl black opium7K/yr -37.3%4.1% conv.
yves saint laurent black opium5K/yr -16.1%2.7% conv.
ysl opium perfume for women4K/yr -2.2%2.5% conv.

What reviews say buyers love and hate about Opium Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell53%

“Beautiful fragrance”

Value For Money19%

“it is much cheaper than in most shops”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product6%

“As advertised all good thanks”

Durability3%

“It lasts long”

What buyers complain about

89% of reviews

Smell36%

“No smell”

Size-Overall18%

“Tiny”

Value For Money14%

“expensive”

Durability11%

“it doesn't last”

Allergies7%

“Allergic reaction”

Opium Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

75%

2Value For Money

3Product Condition

4Quality-Overall

5Advertised Vs Actual Product

Common Opium Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Opium Perfume for Women 47/100 on Amazon United Kingdom — Skip it. The niche generates £1.1M/yr across 12 tracked products. Search demand moved -9.5% over the last 90 days.

Opium Perfume for Women buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.