Opium Perfume for Women

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

402K

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

4.1%

Market size, estimated

£1.1Ma year

Top search term

black opium perfume for women181K searches a year

Listings sell for £68.75 on average, from £12.26 to £101.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £68.75 that is £52K to £69K a year per listing.

Average price

£68.75inside the $15 to $100 sweet spot

Price range

£12.26–£101.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£52K–£69K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #510 within Fragrances. It carries 739 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

0.4%

Average rank

#510in Fragrances

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

739per listing

Listings tracked

12

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months