Opi Nail Polish

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

617K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

2.5%

Market size, estimated

£106Ka year

Peak month

December2.1× the quietest month

Top search term

essie nail polishes320K searches a year

Listings sell for £6.90 on average, from £3.76 to £12.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.90 that is £2K to £3K a year per listing.

Average price

£6.90under the $15 to $100 sweet spot

Price range

£3.76–£12.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #47 within Manicure & Pedicure. It carries 6,146 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#47in Manicure & Pedicure

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,146per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months