Opi Nail Polish
brand-locked demand (top 5 brands take 100% of clicks) — Opi Nail Polish doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Opi Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Opi Nail Polish is a £106K/yr Amazon United Kingdom market (617K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 37/100.
Opi Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.5% over the last 90 days and 2.5% of searches end in a purchase.
£106K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Opi Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 10,747
- Age
- 17y ago
Essie Original Nail Polish Sheer Pink Pale Pink Great Coverage & Durability Colour For Any Occasions And The Queen Approves Shade: 6 Ballet Slippers
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 10,747
- Age
- 11y ago
Essie Nail Polish Original Bordeaux Nail Polish Dark Red Nail Varnish Burgundy Cherry Red Nails Glossy Shine and High Coverage Salon Quality Finish Vegan Formula
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 8,990
- Age
- 10y ago
Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 5,331
- Age
- 12y ago
Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 2,014
- Age
- 10mo ago
Trending
90-day click momentum
essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 2,264
- Age
- 3y ago
Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 2,014
- Age
- 10mo ago
Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 5,331
- Age
- 12y ago
essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 10,747
- Age
- 17y ago
Essie Glass Nails Cin Cin Soft Pink Nail Polish Sheer Finish Light-Reflecting Finish and Flawless Coverage Designed For High Shine & Glossy Surface Finish 13.5ml
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch dateEssie Glass Nails Cin Cin Soft Pink Nail Polish Sheer Finish Light-Reflecting Finish and Flawless Coverage Designed For High Shine & Glossy Surface Finish 13.5ml
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 9mo ago
Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 2,014
- Age
- 10mo ago
Gel by Essie Nail Polish Fairy Tailor Sheer Nude Pink Nail Polish Gel Couture Longlasting High Shine Up to 15 Days of Wear No UV Light Chip Resistant Vegan Formula 13.5ml
- Price
- £6.99
- Rating
- 4.4/5
- Reviews
- 2,022
- Age
- 2y ago
Gel by essie Nail Polish Shiny Topcoat Clear Topcoat Nail Polish Gel Couture Up to 15 Days of Wear No UV Light Longlasting High Shine Nail Varnish 13.5ml
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 2y ago
OPI Infinite Shine Nail Polish - Bubble Bath - Gel Like & Long Lasting Pale Pink Nail Polish - with Pre-Cured Gel Technology & OPI Pro-Wide Brush (15ml)
- Price
- £10.84
- Rating
- 3.9/5
- Reviews
- 1,338
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- essie91%
- OPI9%
- Open — no brand owns it (0%)
Opi Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
Top Opi Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- essie nail polishes320K/yr
- essie103K/yr
- essie nail polish70K/yr
- opi bubble bath12K/yr
- nail polish essie20K/yr
- sheer nail polish13K/yr
- essie nail varnish13K/yr
- sheer pink nail polish8K/yr
- esse nail polishes8K/yr
- bubble bath nail polish6K/yr
What reviews say buyers love and hate about Opi Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Cute colour”
“It's shiny,”
“Good nail care”
“Dries quickly, really strong and shiny”
“just a perfect application”
What buyers complain about
72% of reviews“Disappointing quality”
“Colour is slightly different”
“Expensive for what it is”
“it goes on like cheap thick polish”
“Goes on smeary”
Opi Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Opi Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
