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Ombre Nomade

Fail

Shoppers spend an estimated $27K a year here, so Ombre Nomade is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£27K/yr67K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
75%top-5 click share · 9 brands · 46 sellers

Flapen Score

Ombre Nomade against its category

The dotted line is the Beauty average. Past it, Ombre Nomade is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ombre Nomade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ombre Nomade 67K times last year and spent an estimated £27K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
2.0%
Market size, estimated
£27Ka year
Top search term
ombre nomade39K searches a year

02 · Price

A sale here is worth £20.36.

Listings sell for £20.36 on average, from £11.25 to £34.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.36 that is £0 to £2K a year per listing.

Average price
£20.36inside the $15 to $100 sweet spot
Price range
£11.25–£34.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #1,231 within Fragrances. It carries 108 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
43%
Out of stock, average day
22.6%
Average rank
#1,231in Fragrances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ombre Nomade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

46

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 135%
  • Brand 218%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (3 brands, 6%)

Demand

Ombre Nomade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Ombre Nomade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ombre nomade39K/yr
  • jean lowe noir8K/yr
  • ombre nomade louis vuitton perfume men9K/yr
  • ombre4K/yr
  • louis vuitton ombre nomade4K/yr
  • jean lowe ombre4K/yr

Reviews and returns

What reviews say buyers love and hate about Ombre Nomade

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.4%of orders come back
“The scent is not for me either”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ombre Nomade questions

Answered from the same tracked data.