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Olivia Rodrigo Merch

Fail

Shoppers spend an estimated $56K a year here, so Olivia Rodrigo Merch is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£56K/yr271K searches / yr
90-day growth
+139.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 10 sellers

Flapen Score

Olivia Rodrigo Merch against its category

The dotted line is the Beauty average. Past it, Olivia Rodrigo Merch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olivia Rodrigo Merch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olivia Rodrigo Merch 271K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +139.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+139.8%
Conversion, latest week
1.7%
Market size, estimated
£56Ka year
Peak month
December3.2× the quietest month
Top search term
olivia rodrigo208K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £4.97 to £20.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£4.97–£20.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #684 within Tools & Accessories. It carries 31 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
1.8%
Average rank
#684in Tools & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
31per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Olivia Rodrigo Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 155%
  • Brand 220%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Olivia Rodrigo Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Olivia Rodrigo Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olivia rodrigo208K/yr
  • olivia rodrigo merch42K/yr
  • olivia rodrigo merchandise13K/yr
  • oliva rodrigo8K/yr

Reviews and returns

What reviews say buyers love and hate about Olivia Rodrigo Merch

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Use”
1.2%of orders come back
“easy to put on crocs”
A buyer, on “Ease Of Use”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Olivia Rodrigo Merch questions

Answered from the same tracked data.