Is olive oil soap profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (44/100).

How competitive is the olive oil soap niche?

8 brands and 77 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in olive oil soap?

Top complaints mined from reviews: Smell, Allergies, Lather. The return rate is 0.2%.

When does demand for olive oil soap peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the olive oil soap niche?

Listings span £1.64–£18.12; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.

olive oil soap

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good609

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£85K

£85K/yr · 100K searches

Avg price

Bad£7.65

avg listing price — sweet spot $15–$100

Price range

Bad£1.64–£18.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, olive oil soap is a £85K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

olive oil soap market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £96K–£115K; units × avg price
Conversion rate: 11.1%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 9.3%
Avg brand age: 50 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Little Soap Company28%
World Home Living22%
Oliva19%
AKSOY19%
Papoutsanis5%
Pure Now2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +19.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top olive oil soap search terms

olive oil soap51K/yr +27.4%10.3% conv.
olive soap11K/yr +3.6%9.9% conv.
olive oil soap bar11K/yr +1.3%10.4% conv.
dalan soap5K/yr +27.8%6.1% conv.
turkish soap5K/yr +33.3%3.1% conv.
oliva soap bar4K/yr +12.0%11.9% conv.
oliva3K/yr +14.0%4.1% conv.
olive soap bar3K/yr +8.8%9.8% conv.
pure olive oil soap3K/yr +8.6%8.6% conv.
olive oil soap bar organic3K/yr +6.6%11.1% conv.

All search terms

Top olive oil soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Little Soap Company Olive Oil Soap Bar 100g | Unperfumed Natural Vegan Cruelty-Free & Eco Friendly | Body Face & Hand Soap Bar for Sensitive Skin | Nourishing Olive Oil No SLS & Parabens

Little Soap Company£2.294.6★833 rev

5 x 180g Bar Natural 100% Pure Olive Oil Soap Dalan Turkish Bath Handmade Turkey

World Home Living£6.124.4★1,499 rev

Pure Olive Oil Soap 6 Pcs 100% Natural Turkish Bar Handmade Cruelty-Free Vegan Moisturizing Gentle on Skin and Hair Suitable for Sensitive Skin Eco-Friendly

AKSOY£7.624.4★213 rev

Oliva - Olive oil soap bar - 6 X 125g - 6 pack Bundle - Packaging May Vary

Oliva£11.254.6★724 rev

Oliva Olive Oil Soap 125g Pack of 3

Oliva£6.734.6★132 rev

Newest

by launch date

1 Pcs Pure Olive Oil Soap 100% Natural Turkish Bar Scent Free Handmade Cruelty-Free Vegan Moisturizing for Skin and Hair Gentle on Sensitive Skin Eco-Friendly

AKSOY£1.6415 rev

7mo ago

Pure Olive Oil Soap 6 Pcs 100% Natural Turkish Bar Handmade Cruelty-Free Vegan Moisturizing Gentle on Skin and Hair Suitable for Sensitive Skin Eco-Friendly

AKSOY£7.62213 rev

1y ago

Turkish Bar 3 Pcs Pure Olive Oil Soap 100% Natural Handmade Cruelty-Free Vegan Moisturizing Suitable for Skin and Hair Gentle on Sensitive Skin Eco-Friendly

AKSOY£4.77213 rev

1y ago

Pure Now Aleppo Soap 3 x ca 200g 85% Olive oil 15% Laurel oil PH Neutral Detox Handmade

Pure Now£13.882,155 rev

6y ago

Little Soap Company Olive Oil Soap Bar 100g | Unperfumed Natural Vegan Cruelty-Free & Eco Friendly | Body Face & Hand Soap Bar for Sensitive Skin | Nourishing Olive Oil No SLS & Parabens

Little Soap Company£2.29833 rev

7y ago

What buyers say about olive oil soap

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“worth the money”

Quality-Overall12%

“Good quality affordable”

Smell11%

“Mild fragrance, very long lasting and great value for money”

Lather9%

“Use it with a mesh scrunchie to give a good lather”

Suitability Dry Skin5%

“Doesn't dry or orritated skin”

Advertised Vs Actual Product5%

“As described”

Moist/Dry4%

“doesn't dry the skin at all”

Cleansing4%

“cleans like every other soap does”

Soft Feel3%

“after using this product my skin felt softer”

Suitability Combination Skin3%

“Perfect skincare”

What buyers complain about

Smell25%

“chemical smell”

Allergies8%

“Can cause irritation”

Lather8%

“It doesnt produce much lather”

Ingredients-Overall5%

“I suspect the essential oils are the issue”

Advertised Vs Actual Product4%

“that's misleading”

Natural Ingredients3%

“Bit disappointing that its other ingredients are maybe not 100% natural”

Size-Overall3%

“Quite large squared bars”

Skin Health3%

“My skin is burning”

Value For Money2%

“Thought it was very expensive”

Color2%

“They continue to be green throughout”

Top return reasons

Smell34%

Advertised Vs Actual Product24%

Natural Ingredients9%

Defective Material/Parts7%

Ingredients-Overall7%

Oily/Greasy6%

Quality-Overall3%

Contamination3%

Durability3%

Ease Of Cleaning3%

Common questions

Is olive oil soap profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (44/100).
How competitive is the olive oil soap niche?: 8 brands and 77 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in olive oil soap?: Top complaints mined from reviews: Smell, Allergies, Lather. The return rate is 0.2%.
When does demand for olive oil soap peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the olive oil soap niche?: Listings span £1.64–£18.12; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.