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Olive Oil Soap

brand-locked demand (top 5 brands take 94% of clicks) — Olive Oil Soap doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 21Growth 49Conversion 91Competition 22Returns 99Price range 19Avg price 21Brand share 15Review moat 72Quality gap 42
This niche Category average · 2,481 niches

Is Olive Oil Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olive Oil Soap is a £85K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.

Olive Oil Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.0% over the last 90 days and 11.1% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr15K
Search volume / yr+19.0%100K
Conversion rate11.1%
Avg price£7.65

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 77
Top-5 product click share73%
Open market6%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews609

Top Olive Oil Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

77

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Little Soap Company28%
  • World Home Living22%
  • Oliva19%
  • AKSOY19%
  • Papoutsanis5%
  • Pure Now2%
  • Open — no brand owns it (2 brands, 4%)

Olive Oil Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR11.1%Products14Brands8Top 5 Brands94%OOS Rate9.3%Rating4.5★Reviews609Avg BSR#210
2K2KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Olive Oil Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • olive oil soap51K/yr
  • olive soap11K/yr
  • olive oil soap bar11K/yr
  • dalan soap5K/yr
  • turkish soap5K/yr
  • oliva soap bar4K/yr
  • oliva3K/yr
  • olive soap bar3K/yr
  • pure olive oil soap3K/yr
  • olive oil soap bar organic3K/yr

What reviews say buyers love and hate about Olive Oil Soap

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Value For Money13%

worth the money

Quality-Overall12%

Good quality affordable

Smell11%

Mild fragrance, very long lasting and great value for money

Lather9%

Use it with a mesh scrunchie to give a good lather

Suitability Dry Skin5%

Doesn't dry or orritated skin

What buyers complain about

64% of reviews
Smell25%

chemical smell

Allergies8%

Can cause irritation

Lather8%

It doesnt produce much lather

Ingredients-Overall5%

I suspect the essential oils are the issue

Advertised Vs Actual Product4%

that's misleading

Olive Oil Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
34%
2Advertised Vs Actual Product
24%
3Natural Ingredients
9%
4Defective Material/Parts
7%
5Ingredients-Overall
7%

Common Olive Oil Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Oil Soap 44/100 on Amazon United Kingdom — Skip it. The niche generates £85K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +19.0% over the last 90 days.
Search demand for Olive Oil Soap on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.