Olive Oil Soap
FailThe top 5 brands take 94% of clicks, so Olive Oil Soap is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £85K/yr100K searches / yr
- 90-day growth
- +19.0%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 77 sellers
Flapen Score
Olive Oil Soap against its category
The dotted line is the Beauty average. Past it, Olive Oil Soap is stronger. Inside it, weaker.
Market
The Olive Oil Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Oil Soap 100K times last year and spent an estimated £85K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +19.0%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £85Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- olive oil soap51K searches a year
02 · Price
A sale here is worth £7.65.
Listings sell for £7.65 on average, from £1.64 to £18.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.65 that is £6K to £8K a year per listing.
- Average price
- £7.65under the $15 to $100 sweet spot
- Price range
- £1.64–£18.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #210 within Bath & Body. It carries 609 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #210in Bath & Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 609per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Olive Oil Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
77
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Brand 128%
- Brand 222%
- Brand 319%
- Brand 419%
- Brand 55%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Olive Oil Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Olive Oil Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive oil soap51K/yr
- olive soap11K/yr
- olive oil soap bar11K/yr
- dalan soap5K/yr
- turkish soap5K/yr
- oliva soap bar4K/yr
- oliva3K/yr
- olive soap bar3K/yr
- pure olive oil soap3K/yr
- olive oil soap bar organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil Soap
We read the reviews and the return reasons for every product selling here.
“chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil Soap questions
Answered from the same tracked data.