Olia Hair Dye
brand-locked demand (top 5 brands take 100% of clicks) — Olia Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 47
Is Olia Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Olia Hair Dye is a £38K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Olia Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.2% over the last 90 days and 3.7% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Olia Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 3,373
- Age
- 10y ago
Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 9y ago
Trending
90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 3,373
- Age
- 10y ago
Garnier Olia 5.35 Rich Chocolate Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant rich chocolate brown color with exceptional shine.
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 11y ago
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 2,884
- Age
- 3y ago
Garnier Olia 5.3 Golden Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant golden brown hair color with ultimate shine and softness.
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Newest
by launch dateGarnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 2,884
- Age
- 3y ago
Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 9y ago
Garnier Olia Hair Dye Hair Colour 100% Grey Coverage No Ammonia Oil-Powered for Luminous Long-Lasting Vibrant Hair Color Shade: 4.0 Dark Brown
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 10y ago
Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 3,373
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Olia89%
- Garnier8%
- Schwarzkopf3%
Olia Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Olia Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olia hair dye62K/yr
- garnier olia hair dye30K/yr
- garnier olia15K/yr
- olia16K/yr
- olio hair colour8K/yr
- hair dye olia4K/yr
- olia hair dye brown7K/yr
What reviews say buyers love and hate about Olia Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Love the colour”
“perfect hair colour”
“Excellent product”
“Leaves hair feeling soft”
“Easy to use”
What buyers complain about
55% of reviews“Darker than advertised”
“Disappointing I read all the reviews did my research was really looking to get a color to cover my grey”
“Im not sure its worth how expensive it feels”
“Allergic reaction”
“the product not fit for purpose there is no english instructions”
Olia Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Olia Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
