Olia Hair Dye

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.7%

Market size, estimated

£38Ka year

Top search term

olia hair dye62K searches a year

Listings sell for £7.20 on average, from £4.76 to £8.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.20 that is £4K to £5K a year per listing.

Average price

£7.20under the $15 to $100 sweet spot

Price range

£4.76–£8.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Hair Colour. It carries 18,750 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Hair Colour

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,750per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months