Is olia hair dye profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (30/100).

How competitive is the olia hair dye niche?

3 brands and 50 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in olia hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.

What does it cost to enter the olia hair dye niche?

Listings span £4.76–£8.08; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 18,750 reviews — the moat a new listing must climb.

olia hair dye

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.20

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Review moat

Bad18,750.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£38K

£38K/yr · 142K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.76–£8.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, olia hair dye is a £38K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

olia hair dye market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £43K–£58K; units × avg price
Conversion rate: 3.7%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Olia89%
Garnier8%
Schwarzkopf3%

Demand

Weekly Amazon search volume, last 24 weeks — -2.2% search growth over the last 90 days.

Open Trend

Top olia hair dye search terms

olia hair dye62K/yr +2.9%3.3% conv.
garnier olia hair dye30K/yr +2.3%2.2% conv.
garnier olia15K/yr +1.3%2.2% conv.
olia16K/yr -22.4%2.5% conv.
olio hair colour8K/yr -0.6%3.6% conv.
hair dye olia4K/yr +4.2%3.3% conv.
olia hair dye brown7K/yr -52.0%7.1% conv.

All search terms

Top olia hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.

Olia£6.734.4★28,518 rev

Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.

Olia£7.184.4★28,518 rev

Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.

Olia£7.214.4★28,518 rev

Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.

Olia£8.084.3★3,373 rev

Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.

Olia£7.074.4★28,518 rev

Newest

by launch date

Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes

Garnier£7.87166 rev

8mo ago

Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye

Schwarzkopf£4.762,884 rev

3y ago

Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.

Olia£7.0728,518 rev

9y ago

Garnier Olia Hair Dye Hair Colour 100% Grey Coverage No Ammonia Oil-Powered for Luminous Long-Lasting Vibrant Hair Color Shade: 4.0 Dark Brown

Garnier£7.53202 rev

10y ago

Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.

Olia£8.083,373 rev

10y ago

What buyers say about olia hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Love the colour”

Suitability Colored Hair8%

“perfect hair colour”

Quality-Overall7%

“Excellent product”

Soft Feel7%

“Leaves hair feeling soft”

Ease Of Use6%

“Easy to use”

Smell5%

“It smells floral”

Brightness/Shine/Glow4%

“Hair feels incredibly shiny too”

Ease Of Application4%

“The application is super easy – just like a mask, no mess, and you only leave it on for 10 minutes”

Hair Styling3%

“gives a good healthy look to hair”

Suitability Straight Hair3%

“Tints hair ever so slightly to add shine and remove dullness”

What buyers complain about

Color22%

“Darker than advertised”

Suitability Colored Hair7%

“Disappointing I read all the reviews did my research was really looking to get a color to cover my grey”

Value For Money6%

“Im not sure its worth how expensive it feels”

Allergies5%

“Allergic reaction”

Language Issues4%

“the product not fit for purpose there is no english instructions”

Color Fading/Discoloration3%

“The colour seems to get lighter after 4 weeks though”

Durability3%

“Dont last much”

Brightness/Shine/Glow2%

“However, I didnt notice a big boost in gloss or mirror-like shine — its nice,”

Moist/Dry2%

“Other dyes I've used recently have felt very dry”

Ease Of Application2%

“The application is messy”

Top return reasons

Suitability Colored Hair100%

Common questions

Is olia hair dye profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (30/100).
How competitive is the olia hair dye niche?: 3 brands and 50 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in olia hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
What does it cost to enter the olia hair dye niche?: Listings span £4.76–£8.08; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 18,750 reviews — the moat a new listing must climb.