Old Man Gifts

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

1.6%

Market size, estimated

£27Ka year

Peak month

December6.6× the quietest month

Top search term

funny birthday gifts for men44K searches a year

Listings sell for £8.78 on average, from £3.30 to £16.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.78 that is £0 to £878 a year per listing.

Average price

£8.78under the $15 to $100 sweet spot

Price range

£3.30–£16.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£878

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #49 within Bath & Body. It carries 1,661 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#49in Bath & Body

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,661per listing

Listings tracked

28

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months