olay vitamin c body lotion
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great£8.24–£65.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.72avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£378K£378K/yr · 350K searches
Review moat
Okay1,976.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, olay vitamin c body lotion is a £378K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
olay vitamin c body lotion market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £187K–£234K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #623
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 64%
- Out of stock
- 8.4%
- Avg brand age
- 52 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
149
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- Olay82%
- Q7 Paris12%
- BYOMA4%
- APLB2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +9.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Top olay vitamin c body lotion search terms
- olay body wash89K/yr
- olay body lotion49K/yr
- q7 carrot skin lightening body lotion25K/yr
- brightening body lotion31K/yr
- olay vitamin c body lotion22K/yr
- q7 paris6K/yr
- olay vitamin c15K/yr
- olay brightening body lotion vitamin c9K/yr
- vitamin c body lotion13K/yr
- olay super serum body lotion4K/yr
Top olay vitamin c body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.744.6★399 rev
Olay Revitalizing & hydrating hand and body lotion with vitamin c 17 fl oz pump
Olay£20.884.5★1,538 rev
Olay Niacinamide Regenerist Body Lotion 24HR Moisturising Cream for Full Body Skin Care Defies Aging with Niacinamide Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.514.7★125 rev
Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
Olay£14.914.4★657 rev
Olay Body Wash with Vitamin C and Vitamin B3 Cleansing & Revitalizing 20 FL Oz (Pack of 4)
Olay£65.234.6★2,555 rev
Newest
by launch dateOlay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
Olay£14.91657 rev
Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.74399 rev
Olay Niacinamide Regenerist Body Lotion 24HR Moisturising Cream for Full Body Skin Care Defies Aging with Niacinamide Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.51125 rev
Olay Collagen Peptide Restoring Body Lotion 24HR Moisturising Cream Body Skin Care Improves Elasticity Collagen Peptide Vitamin B3 and Glycerin Visibly Moisturised Skin No Greasy Residue 500ml
Olay£9.38118 rev
Olay Hyaluronic Acid Replenishing Body Lotion 24HR Moisturising Cream Full Body Skin Care Replenishes Skin Moisture Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.246,787 rev
Trending
90-day click momentum
Olay Super Serum Body Wash for Extra Dry Skin 24 Hour Long-Lasting Hydration Serum Complex with 5+ Ingredients for Bright Even Firm Luminous Skin 547 ml
Olay£18.914.6★
Olay Cleansing & Renewing Nighttime Body Wash With Retinol 17.9 Fl Oz 4.673 Lb
Olay£16.634.6★
Q7 Paris Carrot Skin Lightening Body Lotion | Safe & Effective Skin Lightening Formula| Ultimate Skin Solution for Hydration Moisturisation Acne Scar & Dark Spot Corrector- 500ml
Q7 Paris£24.324.1★
Olay Collagen Peptide Restoring Body Lotion 24HR Moisturising Cream Body Skin Care Improves Elasticity Collagen Peptide Vitamin B3 and Glycerin Visibly Moisturised Skin No Greasy Residue 500ml
Olay£9.384.7★
Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
Olay£8.744.6★
What buyers say about olay vitamin c body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Very moisturizing”
“Helping dry skin a lot”
“Perfect for my skin”
“Excellent product”
“Good price”
“easily absorbed”
“Smooth feeling”
“Good Brightening”
“The texture is silky”
What buyers complain about
“I got rashes and itching”
“not suitable for those who require fragrance free”
“too expensive”
“Didnt work”
“Not very moisturising”
“I don't recommend this lotion for people with dry skin”
“as it is running out it gets hard to pump”
“Ruined my skin barrier”
“The burning sensation lasts all day too”
“The product came leaking”
Top return reasons
Common questions
- Is olay vitamin c body lotion profitable to sell on Amazon United Kingdom?
- The niche generates £378K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the olay vitamin c body lotion niche?
- 4 brands and 149 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olay vitamin c body lotion?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.1%.
- When does demand for olay vitamin c body lotion peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the olay vitamin c body lotion niche?
- Listings span £8.24–£65.23; the average listing price is £18.72 (sweet spot $15–$100). The average incumbent carries 1,977 reviews — the moat a new listing must climb.