Olay Regenerist Day Cream

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £559K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

+70.2%

Conversion, latest week

11.3%

Market size, estimated

£559Ka year

Peak month

June4.8× the quietest month

Top search term

spf face moisturiser74K searches a year

Listings sell for £8.67 on average, from £2.12 to £16.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £8.67 that is £26K to £35K a year per listing.

Average price

£8.67under the $15 to $100 sweet spot

Price range

£2.12–£16.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£26K–£35K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Face. It carries 4,176 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Face

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,176per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months