olay regenerist day cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Market size
Good£559K£559K/yr · 571K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,175.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, olay regenerist day cream is a £559K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
olay regenerist day cream market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £520K–£694K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
115
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
8%
- CeraVe52%
- Aveeno14%
- Simple9%
- COSRX6%
- NIVEA6%
- Olay5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
Top olay regenerist day cream search terms
- spf face moisturiser74K/yr
- spf moisturiser86K/yr
- cerave spf41K/yr
- factor 50 face cream43K/yr
- moisturiser with spf39K/yr
- cerave spf 50 face moisturiser37K/yr
- face moisturiser with spf23K/yr
- cerave facial moisturising lotion38K/yr
- aveeno spf25K/yr
- aveeno sunscreen18K/yr
Top olay regenerist day cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
CeraVe£9.604.6★9,667 rev
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use
Aveeno£9.244.4★365 rev
CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml
CeraVe£9.664.6★8,392 rev
Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml
Simple£3.374.3★4,557 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.284.7★227 rev
Newest
by launch dateCeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.28227 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml
CeraVe£12.05220 rev
CeraVe Invisible Hydrating Fluid Sunscreen SPF50 Normal to Dry Skin 50ml
CeraVe£10.44178 rev
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use
Aveeno£9.24365 rev
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
BYOMA£10.221,239 rev
Trending
90-day click momentumCeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.284.7★
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml
CeraVe£12.054.6★
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
BYOMA£10.224.1★
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£2.124.6★
What buyers say about olay regenerist day cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Good on sensitive skin”
“Excellent product”
“Excellent value”
“This is a great lightweight product”
“Easily absorbed”
“It feels particularly well suited to normal to dry skin”
“Gentle on Skin”
“Glowing skin”
“good sun protection”
What buyers complain about
“Irritated my skin”
“not hydrating”
“Not fit for purpose”
“Burned my skin instantly”
“I have very dry skin”
“greasy for me”
“Total waste of money”
“Quite sticky”
“Too thick white cast”
“this does not smell like anything”
Top return reasons
Common questions
- Is olay regenerist day cream profitable to sell on Amazon United Kingdom?
- The niche generates £559K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the olay regenerist day cream niche?
- 10 brands and 115 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in olay regenerist day cream?
- Top complaints mined from reviews: Allergies, Moist/Dry, Size-Overall. The return rate is 0.1%.
- When does demand for olay regenerist day cream peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.8× the quietest.
- What does it cost to enter the olay regenerist day cream niche?
- Listings span £2.12–£16.14; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.