How competitive is the Olay Regenerist Day Cream niche on Amazon United Kingdom?

10 brands and 115 sellers compete in Olay Regenerist Day Cream on Amazon United Kingdom. The top 5 Olay Regenerist Day Cream products take 67% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Olay Regenerist Day Cream?

Olay Regenerist Day Cream buyers on Amazon United Kingdom complain most about Allergies, Moist/Dry, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Olay Regenerist Day Cream niche?

Olay Regenerist Day Cream sells for £8.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.12–£16.14. The average incumbent carries 4,176 reviews — the moat a new listing must climb.

Olay Regenerist Day Cream

Olay Regenerist Day Cream shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

This niche Category average · 2,481 niches

Is Olay Regenerist Day Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olay Regenerist Day Cream is a £559K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.

Olay Regenerist Day Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +70.2% over the last 90 days and 11.3% of searches end in a purchase.

£559K

revenue / yr

Units sold / yr80K

Search volume / yr+70.2%571K

Conversion rate11.3%

Avg price£8.67

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 115

Top-5 product click share67%

Open market13%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Olay Regenerist Day Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.

Price: £9.60
Rating: 4.6/5
Reviews: 9,667
Age: 4y ago

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Price: £9.24
Rating: 4.4/5
Reviews: 365
Age: 1y ago

CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml

Price: £9.66
Rating: 4.6/5
Reviews: 8,392
Age: 3y ago

Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml

Price: £3.37
Rating: 4.3/5
Reviews: 4,557
Age: 6y ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml

Price: £8.28
Rating: 4.7/5
Reviews: 227
Age: 8mo ago

Newest

by launch date

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml

Price: £8.28
Rating: 4.7/5
Reviews: 227
Age: 8mo ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml

Price: £12.05
Rating: 4.6/5
Reviews: 220
Age: 8mo ago

CeraVe Invisible Hydrating Fluid Sunscreen SPF50 Normal to Dry Skin 50ml

Price: £10.44
Rating: 4.4/5
Reviews: 178
Age: 8mo ago

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Price: £9.24
Rating: 4.4/5
Reviews: 365
Age: 1y ago

BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier

Price: £10.22
Rating: 4.1/5
Reviews: 1,239
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

115

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

CeraVe52%
Aveeno14%
Simple9%
COSRX6%
NIVEA6%
Olay5%
Open — no brand owns it (4 brands, 8%)

Olay Regenerist Day Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume571KCVR11.3%Products16Brands10Top 5 Brands87%OOS Rate0.0%Rating4.5★Reviews4,176Avg BSR#23

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×

Top Olay Regenerist Day Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spf face moisturiser74K/yr +64.5%6.3% conv.
spf moisturiser86K/yr +1.5%6.2% conv.
cerave spf41K/yr +105.1%10.1% conv.
factor 50 face cream43K/yr +57.2%3.9% conv.
moisturiser with spf39K/yr +92.8%5.5% conv.
cerave spf 50 face moisturiser37K/yr +88.1%15.8% conv.
face moisturiser with spf23K/yr +300.4%6.8% conv.
cerave facial moisturising lotion38K/yr +16.8%13.3% conv.
aveeno spf25K/yr +85.0%14.1% conv.
aveeno sunscreen18K/yr +200.3%4.5% conv.

What reviews say buyers love and hate about Olay Regenerist Day Cream

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews

Moist/Dry12%

“Good moisturiser”

Suitability Combination Skin10%

“Good on sensitive skin”

Quality-Overall10%

“Excellent product”

Value For Money6%

“Excellent value”

Weight Light5%

“This is a great lightweight product”

What buyers complain about

42% of reviews

Allergies9%

“Irritated my skin”

Moist/Dry6%

“not hydrating”

Size-Overall4%

“Not fit for purpose”

Skin Health4%

“Burned my skin instantly”

Suitability Dry Skin4%

“I have very dry skin”

Olay Regenerist Day Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

17%

2Value For Money

10%

3Product Condition

4Suitability Combination Skin

5Functionality-Overall

Common Olay Regenerist Day Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olay Regenerist Day Cream 56/100 on Amazon United Kingdom — Worth a look. The niche generates £559K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +70.2% over the last 90 days.