Olay Gift Set
a small market ($35K/yr) — Olay Gift Set doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Olay Gift Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Olay Gift Set is a £35K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 44/100.
Olay Gift Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.4% over the last 90 days and 2.5% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 47 products
Top Olay Gift Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Age Perfect Golden Age Glowy Fortifying Rosy SPF 20 Day Cream 60+ Moisturise and Reactivates Radiance with UV Protection Peony Native Cells Calcium and Vitamin B3 50ml
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 2,981
- Age
- 10y ago
LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 2y ago
LOréal Paris Age Perfect Golden Age Rosy Day Cream for 50+ Deeply Moisturising Reactivates Radiance with Instant Glow Formulated with Peony Native Cells + Calcium B3 50ml
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 8,045
- Age
- 10y ago
LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil
- Price
- £12.74
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
LOreal Paris Beauty Like a Boss Giftset Skincare Routine Powered by Hyaluronic Acid; Micellar Water + Replumping Tissue Mask + Mega Volume 24hour Collagen Mascara Prep & Glow Everyday
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 512
- Age
- 2y ago
Trending
90-day click momentum
Large Capacity Luxury Milk Skincare Set For Kids | Complete Gentle Kids Skincare With Cleanser Serum Cream Masks & Brush | Kids Pamper Sets For Girls | Travel Set & Birthday Gifts For Teenage Girls
- Price
- £19.02
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago
The Ordinary Niacinamide 10% + Zinc 1% Brightening & Smoothing Serum for Blemish-Prone Skin 30ml
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 57,923
- Age
- 6y ago
Quiyum Fruit Skincare Set 5PCS Face Care Kit with Cleanser Toner Serum Eye Cream Moisturiser & Card Hydrating & Radiance Boosting Christmas Birthday Pamper Gifts for Women Teenage Girls
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago
LOréal Paris Age Perfect Golden Age Rosy Radiant Eye Cream 50+ Target Dark Circles Eye Contour Intensely Hydrated Moisturised and Revitalised Peony Native Cells Calcium and Vitamin B3 15ml
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 2,906
- Age
- 7y ago
Newest
by launch dateLarge Capacity Luxury Milk Skincare Set For Kids | Complete Gentle Kids Skincare With Cleanser Serum Cream Masks & Brush | Kids Pamper Sets For Girls | Travel Set & Birthday Gifts For Teenage Girls
- Price
- £19.02
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago
Korean Skin Care Suit Sakura Skincare Set for Teens 10-12 Hydrating Routine with Gentle Cleanser Serum Cream Includes Pink Headband & Silicone Cleansing Brush Gift Set for Teenage Girls
- Price
- £12.59
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago
Quiyum Fruit Skincare Set Face Care Kit for All Skin with Cleanser Toner Serum Eye Cream & Moisturiser Hydrating Pore Refining & Radiance Boosting Travel Pamper Gifts for Women Teenage Girls
- Price
- £11.93
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 1y ago
Quiyum Fruit Skincare Set 5PCS Face Care Kit with Cleanser Toner Serum Eye Cream Moisturiser & Card Hydrating & Radiance Boosting Christmas Birthday Pamper Gifts for Women Teenage Girls
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 rising
Sellers
393
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
41%
Top 20: 80%
Open market
23%
- L'Oreal Paris59%
- e.l.f.4%
- medicube4%
- QUIYUM4%
- Chrisxpearl4%
- LAIKOU3%
Olay Gift Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 15.0×
Top Olay Gift Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skin and me17K/yr
- loreal rosy glow day cream6K/yr
- loreal gift set for women21K/yr
- loreal gift set16K/yr
- kids skincare age 108K/yr
- beauty kit8K/yr
- skin care kids5K/yr
- loreal rose glow face cream women4K/yr
- face cream set8K/yr
- skincare gift sets for women6K/yr
What reviews say buyers love and hate about Olay Gift Set
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Beautiful quality”
“Excellent value”
“Good moisturiser”
“Great for skin”
“Skin feels smooth”
What buyers complain about
55% of reviews“Allergic Reaction”
“has a sticky feel”
“Made my skin dry”
“perhaps wouldnt be enough for very dry skin”
“it's not suitable”
Olay Gift Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Olay Gift Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
