Is olay gift set profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 47 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (44/100).

How competitive is the olay gift set niche?

26 brands and 393 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in olay gift set?

Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.

When does demand for olay gift set peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 15.0× the quietest.

What does it cost to enter the olay gift set niche?

Listings span £3.96–£34.96; the average listing price is £13.18 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.

olay gift set

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.96–£34.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.18

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,398.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 106K searches

According to Flapen's Amazon United Kingdom niche tracking, olay gift set is a £35K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

olay gift set market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £40K–£53K; units × avg price
Conversion rate: 2.5%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.6%
Avg brand age: 37 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

393

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

41%

Top 20: 80%

Open market

23%

L'Oreal Paris59%
e.l.f.4%
medicube4%
QUIYUM4%
Chrisxpearl4%
LAIKOU3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 15.0×

Open Trend

Top olay gift set search terms

skin and me17K/yr -1.6%0.6% conv.
loreal rosy glow day cream6K/yr +9.7%3.7% conv.
loreal gift set for women21K/yr -44.1%2.2% conv.
loreal gift set16K/yr -37.9%1.9% conv.
kids skincare age 108K/yr -6.8%1.0% conv.
beauty kit8K/yr -43.9%0.6% conv.
skin care kids5K/yr -6.0%1.4% conv.
loreal rose glow face cream women4K/yr +3.2%3.5% conv.
face cream set8K/yr -20.4%1.7% conv.
skincare gift sets for women6K/yr -26.0%1.4% conv.

All search terms

Top olay gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Age Perfect Golden Age Glowy Fortifying Rosy SPF 20 Day Cream 60+ Moisturise and Reactivates Radiance with UV Protection Peony Native Cells Calcium and Vitamin B3 50ml

L'Oreal Paris£8.434.4★2,981 rev

LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine

L'Oreal Paris£14.284.6★317 rev

LOréal Paris Age Perfect Golden Age Rosy Day Cream for 50+ Deeply Moisturising Reactivates Radiance with Instant Glow Formulated with Peony Native Cells + Calcium B3 50ml

L'Oreal Paris£8.734.6★8,045 rev

LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil

L'Oreal Paris£12.744.5★324 rev

LOreal Paris Beauty Like a Boss Giftset Skincare Routine Powered by Hyaluronic Acid; Micellar Water + Replumping Tissue Mask + Mega Volume 24hour Collagen Mascara Prep & Glow Everyday

L'Oreal Paris£9.154.8★512 rev

Newest

by launch date

Large Capacity Luxury Milk Skincare Set For Kids | Complete Gentle Kids Skincare With Cleanser Serum Cream Masks & Brush | Kids Pamper Sets For Girls | Travel Set & Birthday Gifts For Teenage Girls

Chrisxpearl£19.0223 rev

7mo ago

Korean Skin Care Suit Sakura Skincare Set for Teens 10-12 Hydrating Routine with Gentle Cleanser Serum Cream Includes Pink Headband & Silicone Cleansing Brush Gift Set for Teenage Girls

jinyue£12.595 rev

9mo ago

IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)

IMYSTI£31.30134 rev

9mo ago

Quiyum Fruit Skincare Set Face Care Kit for All Skin with Cleanser Toner Serum Eye Cream & Moisturiser Hydrating Pore Refining & Radiance Boosting Travel Pamper Gifts for Women Teenage Girls

QUIYUM£11.93588 rev

1y ago

Quiyum Fruit Skincare Set 5PCS Face Care Kit with Cleanser Toner Serum Eye Cream Moisturiser & Card Hydrating & Radiance Boosting Christmas Birthday Pamper Gifts for Women Teenage Girls

QUIYUM£10.98225 rev

1y ago

What buyers say about olay gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Beautiful quality”

Value For Money11%

“Excellent value”

Moist/Dry11%

“Good moisturiser”

Suitability Combination Skin10%

“Great for skin”

Soft Feel9%

“Skin feels smooth”

Gifting Purpose8%

“Gorgeous gift”

Brightness/Shine/Glow4%

“Gives you a glow”

Suitability Dry Skin4%

“Moisturiser for dry skin”

Smell4%

“Smells fresh”

Absorbency3%

“absorbed well”

What buyers complain about

Allergies11%

“Allergic Reaction”

Adhesion/Stickiness8%

“has a sticky feel”

Moist/Dry8%

“Made my skin dry”

Suitability Dry Skin7%

“perhaps wouldnt be enough for very dry skin”

Size-Overall5%

“it's not suitable”

Value For Money5%

“Expensive”

Skin Health4%

“My face is red and burning”

Smell3%

“had a chemical smell”

Texture/Consistency-Overall2%

“Unusual texture”

Sensitivity-Overall2%

“not great for sensitive skin”

Top return reasons

Value For Money18%

Size-Overall16%

Leak-Proof9%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Ingredients-Overall7%

Suitability Combination Skin5%

Quality-Overall4%

Product Condition4%

Moist/Dry3%

Common questions

Is olay gift set profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 47 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (44/100).
How competitive is the olay gift set niche?: 26 brands and 393 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in olay gift set?: Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.
When does demand for olay gift set peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 15.0× the quietest.
What does it cost to enter the olay gift set niche?: Listings span £3.96–£34.96; the average listing price is £13.18 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.