Olaplex No 6

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

13.2%

Market size, estimated

£308Ka year

Peak month

December1.5× the quietest month

Top search term

olaplex no 654K searches a year

Listings sell for £23.48 on average, from £17.28 to £31.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At £23.48 that is £94K to £117K a year per listing.

Average price

£23.48inside the $15 to $100 sweet spot

Price range

£17.28–£31.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

4,000–5,000

Revenue per listing a year

£94K–£117K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #55 within Shampoos & Conditioners. It carries 38,215 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

25.0%

Average rank

#55in Shampoos & Conditioners

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

38,215per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months