Ointment
brand-locked demand (top 5 brands take 100% of clicks) — Ointment doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Ointment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ointment is a £456K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Ointment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.2% over the last 90 days and 20.8% of searches end in a purchase.
£456K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Ointment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 3,708
- Age
- 14y ago
Epaderm Emollient For Dry Skin - 500g
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 3,223
- Age
- 17y ago
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago
Epaderm Ointment 125 g (Pack of 1)
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 2,469
- Age
- 17y ago
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago
Trending
90-day click momentumHydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago
Hydromol Ointment for Dry Very Dry & Itchy Skin - Intensive Emollient for Eczema Dermatitis & Psoriasis-Prone Skin - Helps Reduce Eczema Flare-Ups - 125g Tub
- Price
- £5.80
- Rating
- 4.5/5
- Reviews
- 331
- Age
- 15y ago
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago
Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 2,393
- Age
- 9y ago
hydromol Bath and Shower Emollient 500 ml
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 994
- Age
- 14y ago
Newest
by launch dateHydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago
Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 2,393
- Age
- 9y ago
Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 125g
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 9y ago
Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 500g
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 1,243
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Hydromol65%
- Epaderm23%
- Zeroderma11%
- Cetraben2%
Ointment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Ointment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hydromol ointment72K/yr
- hydromol47K/yr
- epaderm ointment43K/yr
- hydromol cream23K/yr
- zeroderm ointment 500g15K/yr
- zeroderm14K/yr
- epiderm ointment14K/yr
- ointment13K/yr
- hydromol ointment 500g8K/yr
- eczema ointment8K/yr
What reviews say buyers love and hate about Ointment
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great moisturiser”
“Good cream”
“Good value”
“Works well”
“Helped my skin condition greatly”
What buyers complain about
61% of reviews“very itchy skin”
“pricey”
“Couldnt believe how small it was”
“Very greasy”
“Rather too greasy”
Common Ointment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
