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Ointment

Fail

The top 5 brands take 100% of clicks, so Ointment is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£456K/yr295K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
71%top-5 click share · 4 brands · 51 sellers

Flapen Score

Ointment against its category

The dotted line is the Beauty average. Past it, Ointment is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ointment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ointment 295K times last year and spent an estimated £456K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
20.8%
Market size, estimated
£456Ka year
Peak month
May1.6× the quietest month
Top search term
hydromol ointment72K searches a year

02 · Price

A sale here is worth £7.42.

Listings sell for £7.42 on average, from £3.77 to £17.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.42 that is £22K to £30K a year per listing.

Average price
£7.42under the $15 to $100 sweet spot
Price range
£3.77–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Body. It carries 1,508 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#50in Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,508per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 223%
  • Brand 311%
  • Brand 42%

Demand

Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydromol ointment72K/yr
  • hydromol47K/yr
  • epaderm ointment43K/yr
  • hydromol cream23K/yr
  • zeroderm ointment 500g15K/yr
  • zeroderm14K/yr
  • epiderm ointment14K/yr
  • ointment13K/yr
  • hydromol ointment 500g8K/yr
  • eczema ointment8K/yr

Reviews and returns

What reviews say buyers love and hate about Ointment

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“very itchy skin”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ointment questions

Answered from the same tracked data.