Ointment
FailThe top 5 brands take 100% of clicks, so Ointment is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £456K/yr295K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 51 sellers
Flapen Score
Ointment against its category
The dotted line is the Beauty average. Past it, Ointment is stronger. Inside it, weaker.
Market
The Ointment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ointment 295K times last year and spent an estimated £456K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 20.8% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £456Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- hydromol ointment72K searches a year
02 · Price
A sale here is worth £7.42.
Listings sell for £7.42 on average, from £3.77 to £17.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.42 that is £22K to £30K a year per listing.
- Average price
- £7.42under the $15 to $100 sweet spot
- Price range
- £3.77–£17.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £22K–£30K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Body. It carries 1,508 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,508per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Ointment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 3,708
- Age
- 14y ago

Epaderm Emollient For Dry Skin - 500g
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 3,223
- Age
- 17y ago

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago

Epaderm Ointment 125 g (Pack of 1)
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 2,469
- Age
- 17y ago

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago

Hydromol Ointment for Dry Very Dry & Itchy Skin - Intensive Emollient for Eczema Dermatitis & Psoriasis-Prone Skin - Helps Reduce Eczema Flare-Ups - 125g Tub
- Price
- £5.80
- Rating
- 4.5/5
- Reviews
- 331
- Age
- 15y ago

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago

Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 2,393
- Age
- 9y ago

hydromol Bath and Shower Emollient 500 ml
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 994
- Age
- 14y ago
Newest
by launch date
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 4y ago

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago

Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 2,393
- Age
- 9y ago

Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 125g
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 9y ago

Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 500g
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 1,243
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Hydromol65%
- Epaderm23%
- Zeroderma11%
- Cetraben2%
Demand
Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Ointment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydromol ointment72K/yr
- hydromol47K/yr
- epaderm ointment43K/yr
- hydromol cream23K/yr
- zeroderm ointment 500g15K/yr
- zeroderm14K/yr
- epiderm ointment14K/yr
- ointment13K/yr
- hydromol ointment 500g8K/yr
- eczema ointment8K/yr
Reviews and returns
What reviews say buyers love and hate about Ointment
We read the reviews and the return reasons for every product selling here.
“very itchy skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ointment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









