Is ointment profitable to sell on Amazon United Kingdom?

The niche generates £456K/yr across 12 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (43/100).

How competitive is the ointment niche?

4 brands and 51 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ointment?

Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for ointment peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the ointment niche?

Listings span £3.77–£17.29; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.

ointment

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£456K

£456K/yr · 295K searches

Review moat

Okay1,507.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£7.42

avg listing price — sweet spot $15–$100

Price range

Bad£3.77–£17.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ointment is a £456K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ointment market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £371K–£445K; units × avg price
Conversion rate: 20.8%
Avg BSR: #50
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Hydromol65%
Epaderm23%
Zeroderma11%
Cetraben2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top ointment search terms

hydromol ointment72K/yr +9.6%20.4% conv.
hydromol47K/yr +3.1%16.8% conv.
epaderm ointment43K/yr -8.5%22.5% conv.
hydromol cream23K/yr +19.7%13.2% conv.
zeroderm ointment 500g15K/yr -0.7%20.6% conv.
zeroderm14K/yr -4.6%14.7% conv.
epiderm ointment14K/yr -12.2%22.6% conv.
ointment13K/yr -11.2%3.4% conv.
hydromol ointment 500g8K/yr +33.0%14.4% conv.
eczema ointment8K/yr +22.7%5.5% conv.

All search terms

Top ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub

Hydromol£7.994.6★3,708 rev

Epaderm Emollient For Dry Skin - 500g

Epaderm£9.024.7★3,223 rev

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub

Hydromol£3.774.5★1,081 rev

Epaderm Ointment 125 g (Pack of 1)

Epaderm£4.994.7★2,469 rev

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube

Hydromol£5.674.5★1,081 rev

Newest

by launch date

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub

Hydromol£3.771,081 rev

4y ago

Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube

Hydromol£5.671,081 rev

5y ago

Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g

Cetraben£5.642,393 rev

9y ago

Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 125g

Zeroderma£4.13139 rev

9y ago

Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 500g

Zeroderma£8.041,243 rev

10y ago

What buyers say about ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Great moisturiser”

Quality-Overall12%

“Good cream”

Value For Money8%

“Good value”

Efficiency7%

“Works well”

Skin Health7%

“Helped my skin condition greatly”

Allergies7%

“Recovered me from rashes”

Advertised Vs Actual Product6%

“Just as described”

Itch Relief3%

“Anti itch cream”

Soft Feel3%

“leaves my skin feeling noticeably soft”

Ease Of Use2%

“Convenient”

What buyers complain about

Allergies13%

“very itchy skin”

Value For Money10%

“pricey”

Size-Overall7%

“Couldnt believe how small it was”

Oily/Greasy6%

“Very greasy”

De-Grease5%

“Rather too greasy”

Moist/Dry4%

“become overly dry”

Skin Health4%

“The cream didn't suit my skin at all”

Functionality-Overall4%

“Didn't work for me”

Thickness3%

“Its like a thick Vaseline”

Pain Relief-Overall3%

“While it may not provide instant relief for everyone”

Common questions

Is ointment profitable to sell on Amazon United Kingdom?: The niche generates £456K/yr across 12 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (43/100).
How competitive is the ointment niche?: 4 brands and 51 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ointment?: Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for ointment peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ointment niche?: Listings span £3.77–£17.29; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.