oily skin cleanser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.0M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,622.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.85–£18.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oily skin cleanser is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
oily skin cleanser market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £895K–£1.1M
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 62%
- Out of stock
- 1.1%
- Avg brand age
- 72 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
0%
- Cetaphil46%
- La Roche-Posay38%
- NIVEA13%
- NIVEA MEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top oily skin cleanser search terms
- cetaphil gentle skin cleanser221K/yr
- la roche posay cleanser138K/yr
- nivea face wash96K/yr
- cetaphil face wash95K/yr
- la roche posay effaclar104K/yr
- cetaphil cleanser75K/yr
- la roche posay face wash30K/yr
- nivea derma skin clear38K/yr
- effaclar21K/yr
- laroche-posay cleanser18K/yr
Top oily skin cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
La Roche-Posay£14.084.6★47,525 rev
Cetaphil Gentle Skin Cleanser 473ml Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free Packaging May Vary
Cetaphil£10.594.5★10,133 rev
Cetaphil Gentle Skin Cleanser 236ml Face Wash & Body Wash for Sensitive Skin Gentle Cleanser for Normal to Dry Skin With Niacinamide & Glycerin Soap Free Packaging May Vary
Cetaphil£6.964.5★10,133 rev
Cetaphil Oily Skin Cleanser 473ml Face Wash For Combination to Oily Sensitive Skin With Niacinamide Packaging May Vary
Cetaphil£10.564.6★1,435 rev
Cetaphil Gentle Skin Cleanser 1L Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free 1 unit Packaging May Vary
Cetaphil£16.304.5★10,133 rev
Newest
by launch date
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
Cetaphil£8.75319 rev
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
La Roche-Posay£12.806,227 rev
Cetaphil Gentle Skin Cleanser Travel-Size 118ml Soap-Free Face & Body Wash Hydrates Dry Normal & Sensitive Skin With Niacinamide Vegan Friendly Packaging May Vary
Cetaphil£5.74172 rev
Cetaphil Hydrating Foaming Cream Cleanser and Makeup Remover 236ml Face Wash with Niacinamide for Normal Dry or Sensitive Skin Vegan-Friendly Packaging May Vary
Cetaphil£7.57740 rev
NIVEA Derma Skin Clear Wash Gel (150ml) Deep Cleansing Face Cleanser Gel Salicylic Acid Face Wash Enriched with Niacinamide to Cleanse Pores and Remove Impurities For Blemish-Prone Skin
NIVEA£2.233,270 rev
Trending
90-day click momentum
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
NIVEA£1.974.2★
La Roche-Posay Lipikar Syndet AP+ Body Cream Wash for Very Dry Skin 400ml
La Roche-Posay£14.624.7★
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
NIVEA£2.474.5★
La Roche-Posay Toleriane Dermo-Cleanser Gentle Wipe-Off Milk Cleanser and Make-Up Remover for Sensitive Reactive and Allergy-Prone Skin Hydrates and Soothes with Glycerin 200ml
La Roche-Posay£11.244.6★
La Roche-Posay Toleriane Purifying Foaming Gel for Sensitive Skin 400ml
La Roche-Posay£18.554.6★
What buyers say about oily skin cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the skin”
“It cleans well”
“The product itself is lovely”
“Good value for money”
“Gentle on the skin”
“Great moisturiser”
“Very mild scent”
“Does exactly what it says”
“With its promises of clearer skin and gentle exfoliation, I was eager to see how it would perform”
“The best face cleanser”
What buyers complain about
“It gave me a rash”
“Atrocious Value for Money”
“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”
“dry after every wash that it was actually uncomfortable”
“the smell is foul”
“Very drying”
“Cheap and nasty”
“rinsed it straight off”
“No effect”
“I have oily skin too by the way so wanted a decent face cleanser”
Top return reasons
Common questions
- Is oily skin cleanser profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 29 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the oily skin cleanser niche?
- 4 brands and 115 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oily skin cleanser?
- Top complaints mined from reviews: Allergies, Value For Money, Skin Health. The return rate is 0.2%.
- When does demand for oily skin cleanser peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the oily skin cleanser niche?
- Listings span £1.85–£18.55; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 4,622 reviews — the moat a new listing must climb.