Oily Skin Cleanser
brand-locked demand (top 5 brands take 100% of clicks) — Oily Skin Cleanser doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Oily Skin Cleanser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oily Skin Cleanser is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Oily Skin Cleanser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.9% over the last 90 days and 13.1% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Oily Skin Cleanser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 47,525
- Age
- 14y ago
Cetaphil Gentle Skin Cleanser 473ml Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free Packaging May Vary
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 10,133
- Age
- 3y ago
Cetaphil Gentle Skin Cleanser 236ml Face Wash & Body Wash for Sensitive Skin Gentle Cleanser for Normal to Dry Skin With Niacinamide & Glycerin Soap Free Packaging May Vary
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 10,133
- Age
- 4y ago
Cetaphil Oily Skin Cleanser 473ml Face Wash For Combination to Oily Sensitive Skin With Niacinamide Packaging May Vary
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 1,435
- Age
- 4y ago
Cetaphil Gentle Skin Cleanser 1L Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free 1 unit Packaging May Vary
- Price
- £16.30
- Rating
- 4.5/5
- Reviews
- 10,133
- Age
- 4y ago
Trending
90-day click momentum
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 12y ago
La Roche-Posay Lipikar Syndet AP+ Body Cream Wash for Very Dry Skin 400ml
- Price
- £14.62
- Rating
- 4.7/5
- Reviews
- 4,804
- Age
- 9y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
La Roche-Posay Toleriane Dermo-Cleanser Gentle Wipe-Off Milk Cleanser and Make-Up Remover for Sensitive Reactive and Allergy-Prone Skin Hydrates and Soothes with Glycerin 200ml
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 5,973
- Age
- 17y ago
La Roche-Posay Toleriane Purifying Foaming Gel for Sensitive Skin 400ml
- Price
- £18.55
- Rating
- 4.6/5
- Reviews
- 2,602
- Age
- 9y ago
Newest
by launch date
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 1y ago
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 2y ago
Cetaphil Gentle Skin Cleanser Travel-Size 118ml Soap-Free Face & Body Wash Hydrates Dry Normal & Sensitive Skin With Niacinamide Vegan Friendly Packaging May Vary
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 3y ago
Cetaphil Hydrating Foaming Cream Cleanser and Makeup Remover 236ml Face Wash with Niacinamide for Normal Dry or Sensitive Skin Vegan-Friendly Packaging May Vary
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 3y ago
NIVEA Derma Skin Clear Wash Gel (150ml) Deep Cleansing Face Cleanser Gel Salicylic Acid Face Wash Enriched with Niacinamide to Cleanse Pores and Remove Impurities For Blemish-Prone Skin
- Price
- £2.23
- Rating
- 4.5/5
- Reviews
- 3,270
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
0%
- Cetaphil46%
- La Roche-Posay38%
- NIVEA13%
- NIVEA MEN4%
Oily Skin Cleanser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.7×
Top Oily Skin Cleanser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cetaphil gentle skin cleanser221K/yr
- la roche posay cleanser138K/yr
- nivea face wash96K/yr
- cetaphil face wash95K/yr
- la roche posay effaclar104K/yr
- cetaphil cleanser75K/yr
- la roche posay face wash30K/yr
- nivea derma skin clear38K/yr
- effaclar21K/yr
- laroche-posay cleanser18K/yr
What reviews say buyers love and hate about Oily Skin Cleanser
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good for the skin”
“It cleans well”
“The product itself is lovely”
“Good value for money”
“Gentle on the skin”
What buyers complain about
58% of reviews“It gave me a rash”
“Atrocious Value for Money”
“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”
“dry after every wash that it was actually uncomfortable”
“the smell is foul”
Oily Skin Cleanser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oily Skin Cleanser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
