Oil Free Moisturiser
brand-locked demand (top 5 brands take 100% of clicks) — Oil Free Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Is Oil Free Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oil Free Moisturiser is a £172K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Oil Free Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 8.6% of searches end in a purchase.
£172K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Oil Free Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago
Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)
- Price
- £7.81
- Rating
- 4.4/5
- Reviews
- 13,579
- Age
- 4y ago
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Trending
90-day click momentumLa Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 4y ago
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
Newest
by launch dateCeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)
- Price
- £7.81
- Rating
- 4.4/5
- Reviews
- 13,579
- Age
- 4y ago
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 4y ago
Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 4,754
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- CeraVe59%
- Neutrogena15%
- Minimalist10%
- La Roche-Posay10%
- BYOMA7%
Oil Free Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Oil Free Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cerave oil control moisturizing gel-cream29K/yr
- oil free moisturiser29K/yr
- minimalist36K/yr
- moisturiser for oily skin29K/yr
- oily skin moisturiser26K/yr
- oil control moisturiser17K/yr
- cerave oil control moisturising gel-cream5K/yr
- oil free moisturiser face12K/yr
- face moisturiser for oily skin9K/yr
- face cream for oily skin8K/yr
What reviews say buyers love and hate about Oil Free Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good moisturiser”
“Good quality”
“Excellent on my combination skin :”
“The best for dry skin”
“Worth the money”
What buyers complain about
51% of reviews“it give me an itchy skin”
“not very hydrating”
“makes my skin oily”
“can't see it lasting long as the bottle is smaller than I expected”
“This product doesn't provide any oil control on my skin”
Oil Free Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oil Free Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
