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Oil Free Moisturiser

Fail

The top 5 brands take 100% of clicks, so Oil Free Moisturiser is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£172K/yr239K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 75 sellers

Flapen Score

Oil Free Moisturiser against its category

The dotted line is the Beauty average. Past it, Oil Free Moisturiser is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Free Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Free Moisturiser 239K times last year and spent an estimated £172K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
8.6%
Market size, estimated
£172Ka year
Peak month
July1.4× the quietest month
Top search term
cerave oil control moisturizing gel-cream29K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £3.45 to £12.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.40 that is £11K to £13K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£3.45–£12.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Face. It carries 9,832 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Face
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,832per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Oil Free Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 57%

Demand

Oil Free Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oil Free Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave oil control moisturizing gel-cream29K/yr
  • oil free moisturiser29K/yr
  • minimalist36K/yr
  • moisturiser for oily skin29K/yr
  • oily skin moisturiser26K/yr
  • oil control moisturiser17K/yr
  • cerave oil control moisturising gel-cream5K/yr
  • oil free moisturiser face12K/yr
  • face moisturiser for oily skin9K/yr
  • face cream for oily skin8K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Free Moisturiser

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.1%of orders come back
“it give me an itchy skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oil Free Moisturiser questions

Answered from the same tracked data.