Oil Free Moisturiser
FailThe top 5 brands take 100% of clicks, so Oil Free Moisturiser is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £172K/yr239K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 75 sellers
Flapen Score
Oil Free Moisturiser against its category
The dotted line is the Beauty average. Past it, Oil Free Moisturiser is stronger. Inside it, weaker.
Market
The Oil Free Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oil Free Moisturiser 239K times last year and spent an estimated £172K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £172Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- cerave oil control moisturizing gel-cream29K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £3.45 to £12.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.40 that is £11K to £13K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £3.45–£12.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Face. It carries 9,832 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,832per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Oil Free Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 215%
- Brand 310%
- Brand 410%
- Brand 57%
Demand
Oil Free Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oil Free Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cerave oil control moisturizing gel-cream29K/yr
- oil free moisturiser29K/yr
- minimalist36K/yr
- moisturiser for oily skin29K/yr
- oily skin moisturiser26K/yr
- oil control moisturiser17K/yr
- cerave oil control moisturising gel-cream5K/yr
- oil free moisturiser face12K/yr
- face moisturiser for oily skin9K/yr
- face cream for oily skin8K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Free Moisturiser
We read the reviews and the return reasons for every product selling here.
“it give me an itchy skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Free Moisturiser questions
Answered from the same tracked data.









