Is oil free moisturiser profitable to sell on Amazon United Kingdom?

The niche generates £172K/yr across 7 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (34/100).

How competitive is the oil free moisturiser niche?

5 brands and 75 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oil free moisturiser?

Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.1%.

When does demand for oil free moisturiser peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oil free moisturiser niche?

Listings span £3.45–£12.43; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 9,832 reviews — the moat a new listing must climb.

oil free moisturiser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£172K

£172K/yr · 239K searches

Avg price

Bad£8.40

avg listing price — sweet spot $15–$100

Review moat

Bad9,832.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.45–£12.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, oil free moisturiser is a £172K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

oil free moisturiser market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £126K–£168K; units × avg price
Conversion rate: 8.6%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

CeraVe59%
Neutrogena15%
Minimalist10%
La Roche-Posay10%
BYOMA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oil free moisturiser search terms

cerave oil control moisturizing gel-cream29K/yr -1.4%18.0% conv.
oil free moisturiser29K/yr +7.7%4.3% conv.
minimalist36K/yr -16.7%0.6% conv.
moisturiser for oily skin29K/yr -29.4%4.5% conv.
oily skin moisturiser26K/yr -22.9%3.6% conv.
oil control moisturiser17K/yr -2.0%4.4% conv.
cerave oil control moisturising gel-cream5K/yr +83.8%14.4% conv.
oil free moisturiser face12K/yr -59.6%3.5% conv.
face moisturiser for oily skin9K/yr -44.6%5.1% conv.
face cream for oily skin8K/yr -54.7%3.1% conv.

All search terms

Top oil free moisturiser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml

CeraVe£9.664.5★1,415 rev

Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)

Minimalist£7.814.4★13,579 rev

La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml

La Roche-Posay£12.434.5★20,765 rev

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin

Neutrogena£6.394.5★13,380 rev

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan

BYOMA£9.504.3★5,267 rev

Newest

by launch date

CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml

CeraVe£9.661,415 rev

2y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan

BYOMA£9.505,267 rev

3y ago

Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)

Minimalist£7.8113,579 rev

4y ago

MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.

CeraVe£9.609,667 rev

4y ago

Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin

Neutrogena£3.454,754 rev

8y ago

What buyers say about oil free moisturiser

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Good moisturiser”

Quality-Overall10%

“Good quality”

Suitability Combination Skin9%

“Excellent on my combination skin :”

Suitability Dry Skin6%

“The best for dry skin”

Value For Money6%

“Worth the money”

Absorbency5%

“Easily absorbed”

Soft Feel4%

“my skin is so soft”

Suitability Oily Skin4%

“Boon for oily skin”

Weight Light4%

“Lightweight and causes no clogs”

Brightness/Shine/Glow2%

“glowing”

What buyers complain about

Allergies10%

“it give me an itchy skin”

Moist/Dry9%

“not very hydrating”

Oily/Greasy6%

“makes my skin oily”

Size-Overall5%

“can't see it lasting long as the bottle is smaller than I expected”

Suitability Oily Skin4%

“This product doesn't provide any oil control on my skin”

Value For Money4%

“Absolute scam for cost”

Smell4%

“No strong smell either”

Skin Health4%

“Made my acne breakout 100x WORSE”

Suitability Dry Skin3%

“I don't really bother pampering my skin as I find moisturisers very uncomfortable”

Product Condition3%

“Product used”

Top return reasons

Suitability Combination Skin12%

Functionality-Overall11%

Product Condition10%

Value For Money10%

Oily/Greasy9%

Moist/Dry7%

Quality-Overall5%

Skin Health5%