oil absorbing roller
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Bad7,701avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad£7K£7K/yr · 9K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.49–£13.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oil absorbing roller is a £7K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Jul–Aug–Sep. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
oil absorbing roller market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £2K–£4K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 25%
- Out of stock
- 3.3%
- Avg brand age
- 28 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
17
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
3%
- Revlon57%
- So Eco16%
- BearTOOLS10%
- War Paint8%
- Ailvor4%
- NICECONE3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.5% search growth over the last 90 days.Peak months: Feb, Jul, Aug, Sep · busiest ÷ quietest = 3.2×
Top oil absorbing roller search terms
- oil absorbing roller4K/yr
- oil roller2K/yr
- revlon oil absorbing roller3K/yr
- volcanic oil absorbing roller529/yr
- oil absorber431/yr
- oil absorbing volcanic face roller137/yr
- revlon volcanic stone oil-absorbing roller88/yr
Top oil absorbing roller products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon Oil Absorbing Volcanic Face Roller Reusable Facial Skincare Tool & Massager for Sebum Control On The Go (One Size) Matte Finish Unisex 1 Count ( Pack of 1)
Revlon£8.724.1★59,655 rev
So Eco Oil Absorbing Roller - Volcanic Stone Face Roller with Wheat Straw Handle Reusable Eco-Friendly Vegan & Cruelty-Free Makeup Touch-Up Tool
So Eco£4.663.7★12 rev
BearTOOLS Spill Control Absorbent Sock For Cleanup of Non-Aggressive Oil & Water Based Fluids Indoor/Outdoor Use Made in UK - 1.2M x 76MM 8L Maximum Absorption Capacity (2-pack)
BearTOOLS£13.384.4★194 rev
War Paint The Mattifier Oil Control Face Clay Ball Roller for Instant Sebum and Shine Control Portable T-Zone Shine Absorber for All Skin Types Smooth Matte Finish
War Paint£6.613.5★45 rev
Revlon Oil Absorbing & Cooling Facial Roller Refill Pack with Volcanic & Stainless Steel Stones in Storage Case Eco-Friendly Easy to Clean 1 count
Revlon£7.484.5★900 rev
Newest
by launch date
NICECONE 4Pcs 5ml Amber Glass Roller Bottles with Stainless Steel Roller Balls - Empty Essential Oil Roll-On Bottles for Aromatherapy Perfumes Lip Balms & Massage (Tea Brown 5ML)
NICECONE£3.4917 rev
War Paint The Mattifier Oil Control Face Clay Ball Roller for Instant Sebum and Shine Control Portable T-Zone Shine Absorber for All Skin Types Smooth Matte Finish
War Paint£6.6145 rev
STYLPRO Bamboo Volcanic Oil Absorbing Roller - Natural Oil Control Double-Ended Reusable Gentle on Skin Long-Lasting Portable Compact Easy to Clean Natural Volcanic Rock Composite
StylPro£7.255 rev
Revlon Oil Absorbing & Cooling Facial Roller Refill Pack with Volcanic & Stainless Steel Stones in Storage Case Eco-Friendly Easy to Clean 1 count
Revlon£7.48900 rev
So Eco Oil Absorbing Roller - Volcanic Stone Face Roller with Wheat Straw Handle Reusable Eco-Friendly Vegan & Cruelty-Free Makeup Touch-Up Tool
So Eco£4.6612 rev
Trending
90-day click momentumBearTOOLS Spill Control Absorbent Sock For Cleanup of Non-Aggressive Oil & Water Based Fluids Indoor/Outdoor Use Made in UK - 1.2M x 76MM 8L Maximum Absorption Capacity (2-pack)
BearTOOLS£13.384.4★
War Paint The Mattifier Oil Control Face Clay Ball Roller for Instant Sebum and Shine Control Portable T-Zone Shine Absorber for All Skin Types Smooth Matte Finish
War Paint£6.613.5★
NICECONE 4Pcs 5ml Amber Glass Roller Bottles with Stainless Steel Roller Balls - Empty Essential Oil Roll-On Bottles for Aromatherapy Perfumes Lip Balms & Massage (Tea Brown 5ML)
NICECONE£3.493.6★
Ailvor 10 Pack Essential Oils Roller Bottles 10ml Glass Brown
Ailvor£4.794.2★
Revlon Oil Absorbing Volcanic Face Roller Reusable Facial Skincare Tool & Massager for Sebum Control On The Go (One Size) Matte Finish Unisex 1 Count ( Pack of 1)
Revlon£8.724.1★
What buyers say about oil absorbing roller
What buyers praise and complain about, mined from review topics.What buyers love
“Actually works, I have very oily skin and it's a little miracle”
“Good quality”
“Works really well”
“I like that the ball can be removed and cleaned, so as to keep it hygienic and to remove the oil it has absorbed, ready for further use once thoroughly dried”
“removed excess shine”
“Works really well to reduce sweat/oil on skins surface”
“no leaks and easy to use”
“perfect for handbag perfume, no leaks and easy to use”
“easy to use”
What buyers complain about
“Complete waste of money”
“Not the best”
“Not leak proof”
“could not use”
“Not the best at dispensing on the roller ball”
“Dont work”
“very fragile”
“Roller ball top doesn't attach”
“these are smaller than i thought”
Top return reasons
Common questions
- Is oil absorbing roller profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 8 tracked products. 90-day search growth is -60.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the oil absorbing roller niche?
- 7 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in oil absorbing roller?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Leak-Proof. The return rate is 0.5%.
- When does demand for oil absorbing roller peak?
- Demand peaks in Feb–Jul–Aug–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the oil absorbing roller niche?
- Listings span £3.49–£13.38; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 7,701 reviews — the moat a new listing must climb.