How competitive is the Oatmeal Cream niche on Amazon United Kingdom?

3 brands and 30 sellers compete in Oatmeal Cream on Amazon United Kingdom. The top 5 Oatmeal Cream products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Oatmeal Cream?

Oatmeal Cream buyers on Amazon United Kingdom complain most about Allergies, Moist/Dry, Dispensing Mechanism, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Oatmeal Cream niche?

Oatmeal Cream sells for £7.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£11.77. The average incumbent carries 866 reviews — the moat a new listing must climb.

Oatmeal Cream

brand-locked demand (top 5 brands take 100% of clicks) — Oatmeal Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

This niche Category average · 2,481 niches

Is Oatmeal Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oatmeal Cream is a £160K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Oatmeal Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.3% over the last 90 days and 19.7% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr25K

Search volume / yr+0.3%112K

Conversion rate19.7%

Avg price£7.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 30

Top-5 product click share85%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Oatmeal Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AproDerm Colloidal Oat Cream 500ml Pump Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute for Dry Skin Eczema Dermatitis and Psoriasis

Price: £8.24
Rating: 4.6/5
Reviews: 4,394
Age: 10y ago

2 x Epimax Oatmeal Cream 500g for Eczema/Psoriasis

Price: £11.77
Rating: 4.7/5
Reviews: 310
Age: 6y ago

AproDerm Colloidal Oat Cream 100ml Tube Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute; Suitable for Dry Skin Eczema Dermatitis and Psoriasis

Price: £4.19
Rating: 4.5/5
Reviews: 573
Age: 5y ago

AproDerm Emollient Cream 500g Pump - 2-in-1 Moisturuser and Soap Substitute Suitable for Dry Skin Eczema Dermatitis & Psoriasis - Vegan

Price: £8.34
Rating: 4.6/5
Reviews: 1,074
Age: 9y ago

Epimax Oatmeal Cream 500ml

Price: £9.68
Rating: 4.6/5
Reviews: 226
Age: 6y ago

Newest

by launch date

AproDerm Colloidal Oat Cream 100ml Tube Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute; Suitable for Dry Skin Eczema Dermatitis and Psoriasis

Price: £4.19
Rating: 4.5/5
Reviews: 573
Age: 5y ago

2 x Epimax Oatmeal Cream 500g for Eczema/Psoriasis

Price: £11.77
Rating: 4.7/5
Reviews: 310
Age: 6y ago

Epimax Oatmeal Cream - 100g

Price: £6.16
Rating: 4.6/5
Reviews: 62
Age: 6y ago

Epimax Oatmeal Cream 500ml

Price: £9.68
Rating: 4.6/5
Reviews: 226
Age: 6y ago

AproDerm Ointment 500g Tub Long-Lasting Intensely Moisturising Emollient; Suitable for Eczema Psoriasis Ichthyosis Dermatitis and Other Dry Skin Conditions; Vegan

Price: £7.64
Rating: 4.5/5
Reviews: 429
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

AproDerm74%
Epimax24%
OATLY3%
Open — no brand owns it (0%)

Oatmeal Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR19.7%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews866Avg BSR#154

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Oatmeal Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aproderm36K/yr -1.1%19.1% conv.
epimax oatmeal cream23K/yr +29.0%12.5% conv.
aproderm colloidal oat cream20K/yr -9.2%24.5% conv.
oat cream13K/yr -5.0%8.3% conv.
oatmeal cream7K/yr -9.0%9.0% conv.
oatly cream5K/yr -15.4%4.6% conv.
colloidal oatmeal cream5K/yr -26.3%7.2% conv.
oat cream for eczema3K/yr -4.5%10.0% conv.
epimax oatmeal2K/yr +20.3%15.2% conv.

What reviews say buyers love and hate about Oatmeal Cream

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Moist/Dry17%

“Excellent moisturiser for sensitive skin”

Quality-Overall10%

“Great quality cream”

Value For Money10%

“Excellent value”

Soft Feel6%

“Love this cream, the skin felt soft and smooth quickly and felt fantastic”

Advertised Vs Actual Product6%

“The item is as described”

What buyers complain about

68% of reviews

Allergies35%

“I had a severe skin reaction to medication that left my skin feeling burned and eczema-like”

Moist/Dry11%

“But seem to dry my skin out”

Dispensing Mechanism5%

“Good product, poor dispenser & packaging”

Suitability Dry Skin4%

“However, within just two days of using it, my baby developed rashes all over his body, and it also felt much less moisturising compared to the ones we had used before”

Value For Money4%

“its slightly cheaper than the cream for a reason”

Common Oatmeal Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oatmeal Cream 38/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 9 tracked products. Search demand moved +0.3% over the last 90 days.