Is Oatmeal Bath profitable to sell on Amazon United Kingdom?

Flapen scores Oatmeal Bath 38 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £130K a year across 7 tracked products. Search demand grew -16.6% in the last 90 days.

How competitive is the Oatmeal Bath niche on Amazon United Kingdom?

7 brands and 36 sellers compete in Oatmeal Bath on Amazon United Kingdom. The top 5 Oatmeal Bath products take 93% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Oatmeal Bath?

Oatmeal Bath buyers on Amazon United Kingdom complain most about Allergies, Value For Money, and Smell. An estimated 0.2% of orders come back.

When does demand for Oatmeal Bath peak?

Search demand for Oatmeal Bath on Amazon United Kingdom peaks in Mar, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Oatmeal Bath niche?

Oatmeal Bath sells for £8.70 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.70 to £12.53. The average product has 1,059 reviews, the count a new listing must catch up to.

Oatmeal Bath

Fail

Prices span $4.70–$12.53, mostly outside the sweet spot, so Oatmeal Bath is a Fail.

Flapen Score: 38
38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size: £130K/yr108K searches / yr
90-day growth: -16.6%search demand this quarter
Competition: 93%top-5 click share · 7 brands · 36 sellers

Flapen Score

Oatmeal Bath against its category

The dotted line is the Beauty average. Past it, Oatmeal Bath is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Oatmeal Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oatmeal Bath 108K times last year and spent an estimated £130K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months: 108K
Growth, 90 days vs prior 90: -16.6%
Conversion, latest week: 13.8%
Market size, estimated: £130Ka year
Peak month: March1.7× the quietest month
Top search term: colloidal oatmeal29K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £4.70 to £12.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.70 that is £13K to £17K a year per listing.

Average price: £8.70under the $15 to $100 sweet spot
Price range: £4.70–£12.53
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 15K–20K
Units per listing a year: 1,500–2,000
Revenue per listing a year: £13K–£17K
Returns: 0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Bath & Body. It carries 1,059 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #49in Bath & Body
Average rating: 4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,059per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Oatmeal Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 148%
Brand 227%
Brand 37%
Brand 46%
Brand 55%
Brand 64%
Open — no brand owns it (1 brand, 2%)

Demand

Oatmeal Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Oatmeal Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

colloidal oatmeal29K/yr -3.5%8.8% conv.
oatmeal bath12K/yr -7.5%11.4% conv.
oat bath10K/yr +3.6%11.6% conv.
colloidal oatmeal bath10K/yr -9.8%11.4% conv.
aveeno bath soak oatmeal8K/yr -28.6%15.3% conv.
oat soak5K/yr -9.9%11.6% conv.
aveeno oatmeal bath chicken pox4K/yr +23.6%9.2% conv.
oat bath soak chicken pox4K/yr -7.6%16.0% conv.
oatmeal bath soak for itchy skin7K/yr -42.2%10.8% conv.
aveeno oat bath6K/yr -50.7%14.8% conv.

Reviews and returns

What reviews say buyers love and hate about Oatmeal Bath

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Allergies”

17%of negative reviews mention “Allergies”

0.2%of orders come back

“ended up with a head to toe red blotchy rash all over her body”

A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Oatmeal Bath questions

Answered from the same tracked data.

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