Oatmeal Bath
prices mostly outside the sweet spot ($4.70–$12.53) — Oatmeal Bath doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Oatmeal Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oatmeal Bath is a £130K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 38/100.
Oatmeal Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.6% over the last 90 days and 13.8% of searches end in a purchase.
£130K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Oatmeal Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Organic Colloidal Oat Bath Soak Relieves & Soothes Sunburn Chicken Pox Eczema Psoriasis Very Dry Irritated and Itchy Skin. Fragrance Free 100% Natural Powder - Made in UK
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Marble Hill Colloidal Oats Bath soak 500g. Relief for Chicken Pox Dry Itchy Skin Eczema Psoriasis Sunburn Dermatitis. Soothing Moisturising. Natural Whole Oats for Maximum Skincare Benefits
- Price
- £12.53
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago
Trending
90-day click momentumChickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Childs Farm OatDerma Bath Milk Fragrance Free Soothing Hydration for Sensitive Skin Emollient Baby Kids 250ml
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago
AproDerm Colloidal Oat Cream 500ml Pump Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute for Dry Skin Eczema Dermatitis and Psoriasis
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 4,394
- Age
- 10y ago
Marble Hill Colloidal Oats Bath soak 500g. Relief for Chicken Pox Dry Itchy Skin Eczema Psoriasis Sunburn Dermatitis. Soothing Moisturising. Natural Whole Oats for Maximum Skincare Benefits
- Price
- £12.53
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago
Newest
by launch dateOrganic Colloidal Oat Bath Soak Relieves & Soothes Sunburn Chicken Pox Eczema Psoriasis Very Dry Irritated and Itchy Skin. Fragrance Free 100% Natural Powder - Made in UK
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Childs Farm OatDerma Bath Milk Fragrance Free Soothing Hydration for Sensitive Skin Emollient Baby Kids 250ml
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Marble Hill Colloidal Oats Bath soak 500g. Relief for Chicken Pox Dry Itchy Skin Eczema Psoriasis Sunburn Dermatitis. Soothing Moisturising. Natural Whole Oats for Maximum Skincare Benefits
- Price
- £12.53
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
2%
- Aveeno48%
- Bare Boutique27%
- Natures Relief Co7%
- Gentle Skin6%
- Marble Hill5%
- AproDerm4%
- Open — no brand owns it (1 brand, 2%)
Oatmeal Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.7×
Top Oatmeal Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colloidal oatmeal29K/yr
- oatmeal bath12K/yr
- oat bath10K/yr
- colloidal oatmeal bath10K/yr
- aveeno bath soak oatmeal8K/yr
- oat soak5K/yr
- aveeno oatmeal bath chicken pox4K/yr
- oat bath soak chicken pox4K/yr
- oatmeal bath soak for itchy skin7K/yr
- aveeno oat bath6K/yr
What reviews say buyers love and hate about Oatmeal Bath
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Amazing for sore or irritated skin”
“Great Product”
“the best moisturiser”
“The item is as described”
“Excellent only thing that works”
What buyers complain about
63% of reviews“ended up with a head to toe red blotchy rash all over her body”
“expensive”
“No perfume, no fuss”
“done nothing for my dry skin”
“My little girl was really uncomfortable”
Oatmeal Bath return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oatmeal Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
