Nutrafol
FailThe top 5 brands take 100% of clicks, so Nutrafol is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £549K/yr208K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 79 sellers
Flapen Score
Nutrafol against its category
The dotted line is the Beauty average. Past it, Nutrafol is stronger. Inside it, weaker.
Market
The Nutrafol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutrafol 208K times last year and spent an estimated £549K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £549Ka year
- Peak month
- January41.4× the quietest month
- Top search term
- viviscal hair growth supplement for women38K searches a year
02 · Price
A sale here is worth £35.66.
Listings sell for £35.66 on average, from £5.65 to £166.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £35.66 that is £27K to £36K a year per listing.
- Average price
- £35.66inside the $15 to $100 sweet spot
- Price range
- £5.65–£166.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #219 within Shampoos & Conditioners. It carries 2,571 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 91%
- Out of stock, average day
- 12.4%
- Average rank
- #219in Shampoos & Conditioners
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,571per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Nutrafol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 190%
- Brand 27%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Nutrafol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 41.4×
Search terms
Top Nutrafol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- viviscal hair growth supplement for women38K/yr
- nutrafol58K/yr
- viviscal65K/yr
- nutrafol women hair growth supplement7K/yr
- viviscal hair growth tablets3K/yr
- nutrafol men5K/yr
- viviscal pro3K/yr
- nutrafol women4K/yr
- viviscal professional2K/yr
- viviscal hair growth3K/yr
Reviews and returns
What reviews say buyers love and hate about Nutrafol
We read the reviews and the return reasons for every product selling here.
“Get the 180 to see different. It didnt make a huge difference on my nails and hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutrafol questions
Answered from the same tracked data.