nutrafol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£35.66avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£549K£549K/yr · 208K searches
Price range
Good£5.65–£166.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,570.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutrafol is a £549K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nutrafol market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £446K–£535K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 12.4%
- Avg brand age
- 55 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Viviscal90%
- Nutrition Geeks7%
- AniPET3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 41.4×
Top nutrafol search terms
- viviscal hair growth supplement for women38K/yr
- nutrafol58K/yr
- viviscal65K/yr
- nutrafol women hair growth supplement7K/yr
- viviscal hair growth tablets3K/yr
- nutrafol men5K/yr
- viviscal pro3K/yr
- nutrafol women4K/yr
- viviscal professional2K/yr
- viviscal hair growth3K/yr
Top nutrafol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
Viviscal£23.004.5★1,141 rev
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
Viviscal£51.954.5★1,141 rev
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
Viviscal£29.914.5★1,141 rev
Viviscal Hair Supplement for Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 30 2 Week Supply
Viviscal£15.554.5★1,141 rev
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
Nutrition Geeks£5.654.4★12,562 rev
Newest
by launch date
Nutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
AniPET£166.710 rev
Viviscal Hair Thickening Serum for Naturally Thicker & Fuller Looking Hair Paraben Free Leave In Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 50 ml
Viviscal£12.931,430 rev
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
Viviscal£6.405,848 rev
Viviscal Strengthening Conditioner for Naturally Thicker & Fuller Looking Hair Moisturising Hair Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 250 ml
Viviscal£6.633,737 rev
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
Viviscal£23.001,141 rev
Trending
90-day click momentumNutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
AniPET£166.710.0★
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
Viviscal£29.914.5★
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
Viviscal£23.004.5★
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
Viviscal£51.954.5★
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
Viviscal£6.404.1★
What buyers say about nutrafol
What buyers praise and complain about, mined from review topics.What buyers love
“Helps your hair grow”
“Overall, a reliable, affordable supplement that delivers real results”
“Good price”
“Easy to swallow”
“Vitamins, easy to swallow good amount of supply”
“easy to use”
“These were recommended to me and I am delighted to say they have made a big difference in hair thickness and feel”
“incidentally I feel physically better also”
“Perfect as described”
“Work very well”
What buyers complain about
“Get the 180 to see different. It didnt make a huge difference on my nails and hair”
“They have done absolutely nothing for my hair”
“Just started using quite expensive”
“Hair has come a bit thicker”
“I only take 1 a day not 2”
“not my hair”
“When I looked into it I also noticed this level of biotin is really quite unnecessary”
“Theyre also tiny”
“Not sure about these as they made me ill”
“this made my eyelids sore and very dry, disappointed”
Common questions
- Is nutrafol profitable to sell on Amazon United Kingdom?
- The niche generates £549K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the nutrafol niche?
- 3 brands and 79 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutrafol?
- Top complaints mined from reviews: Functionality-Overall, Hair Related, Value For Money. The return rate is 0.0%.
- When does demand for nutrafol peak?
- Demand peaks in Jan; the busiest month runs 41.4× the quietest.
- What does it cost to enter the nutrafol niche?
- Listings span £5.65–£166.71; the average listing price is £35.66 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.