Nutrafol
brand-locked demand (top 5 brands take 100% of clicks) — Nutrafol doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Nutrafol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nutrafol is a £549K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Nutrafol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.4% over the last 90 days and 7.4% of searches end in a purchase.
£549K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Nutrafol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
- Price
- £51.95
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
- Price
- £29.91
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Supplement for Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 30 2 Week Supply
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 12,562
- Age
- 5y ago
Trending
90-day click momentum
Nutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
- Price
- £166.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
- Price
- £29.91
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
- Price
- £51.95
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 5,848
- Age
- 3y ago
Newest
by launch dateNutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
- Price
- £166.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Viviscal Hair Thickening Serum for Naturally Thicker & Fuller Looking Hair Paraben Free Leave In Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 50 ml
- Price
- £12.93
- Rating
- 4.1/5
- Reviews
- 1,430
- Age
- 3y ago
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 5,848
- Age
- 3y ago
Viviscal Strengthening Conditioner for Naturally Thicker & Fuller Looking Hair Moisturising Hair Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 250 ml
- Price
- £6.63
- Rating
- 4.3/5
- Reviews
- 3,737
- Age
- 3y ago
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Viviscal90%
- Nutrition Geeks7%
- AniPET3%
- Open — no brand owns it (0%)
Nutrafol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 41.4×
Top Nutrafol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- viviscal hair growth supplement for women38K/yr
- nutrafol58K/yr
- viviscal65K/yr
- nutrafol women hair growth supplement7K/yr
- viviscal hair growth tablets3K/yr
- nutrafol men5K/yr
- viviscal pro3K/yr
- nutrafol women4K/yr
- viviscal professional2K/yr
- viviscal hair growth3K/yr
What reviews say buyers love and hate about Nutrafol
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Helps your hair grow”
“Overall, a reliable, affordable supplement that delivers real results”
“Good price”
“Easy to swallow”
“Vitamins, easy to swallow good amount of supply”
What buyers complain about
63% of reviews“Get the 180 to see different. It didnt make a huge difference on my nails and hair”
“They have done absolutely nothing for my hair”
“Just started using quite expensive”
“Hair has come a bit thicker”
“I only take 1 a day not 2”
Common Nutrafol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
