Nutrafol
FailThe top 5 brands take 100% of clicks, so Nutrafol is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £549K/yr208K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 79 sellers
Flapen Score
Nutrafol against its category
The dotted line is the Beauty average. Past it, Nutrafol is stronger. Inside it, weaker.
Market
The Nutrafol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutrafol 208K times last year and spent an estimated £549K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £549Ka year
- Peak month
- January41.4× the quietest month
- Top search term
- viviscal hair growth supplement for women38K searches a year
02 · Price
A sale here is worth £35.66.
Listings sell for £35.66 on average, from £5.65 to £166.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £35.66 that is £27K to £36K a year per listing.
- Average price
- £35.66inside the $15 to $100 sweet spot
- Price range
- £5.65–£166.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #219 within Shampoos & Conditioners. It carries 2,571 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 91%
- Out of stock, average day
- 12.4%
- Average rank
- #219in Shampoos & Conditioners
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,571per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Nutrafol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
- Price
- £51.95
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
- Price
- £29.91
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Supplement for Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 30 2 Week Supply
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 12,562
- Age
- 5y ago
Trending
estimated 90-day click momentum
Nutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
- Price
- £166.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply
- Price
- £29.91
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)
- Price
- £51.95
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 5,848
- Age
- 3y ago
Newest
by launch dateNutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)
- Price
- £166.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Viviscal Hair Thickening Serum for Naturally Thicker & Fuller Looking Hair Paraben Free Leave In Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 50 ml
- Price
- £12.93
- Rating
- 4.1/5
- Reviews
- 1,430
- Age
- 3y ago
Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 5,848
- Age
- 3y ago
Viviscal Strengthening Conditioner for Naturally Thicker & Fuller Looking Hair Moisturising Hair Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 250 ml
- Price
- £6.63
- Rating
- 4.3/5
- Reviews
- 3,737
- Age
- 3y ago
Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply
- Price
- £23.00
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Viviscal90%
- Nutrition Geeks7%
- AniPET3%
- Open — no brand owns it (0%)
Demand
Nutrafol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 41.4×
Search terms
Top Nutrafol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- viviscal hair growth supplement for women38K/yr
- nutrafol58K/yr
- viviscal65K/yr
- nutrafol women hair growth supplement7K/yr
- viviscal hair growth tablets3K/yr
- nutrafol men5K/yr
- viviscal pro3K/yr
- nutrafol women4K/yr
- viviscal professional2K/yr
- viviscal hair growth3K/yr
Reviews and returns
What reviews say buyers love and hate about Nutrafol
We read the reviews and the return reasons for every product selling here.
“Get the 180 to see different. It didnt make a huge difference on my nails and hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutrafol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data