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Nude Lipstick

Fail

The top 5 brands take 100% of clicks, so Nude Lipstick is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£56K/yr391K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
32%top-5 click share · 5 brands · 380 sellers

Flapen Score

Nude Lipstick against its category

The dotted line is the Beauty average. Past it, Nude Lipstick is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nude Lipstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nude Lipstick 391K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
2.3%
Market size, estimated
£56Ka year
Peak month
November1.7× the quietest month
Top search term
loreal lipstick121K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £3.47 to £10.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.27 that is £0 to £627 a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£3.47–£10.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£627
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #77 within Make-up. It carries 13,530 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#77in Make-up
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,530per listing
Listings tracked
69

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nude Lipstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

380

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 63%

Open market

0%

  • Brand 160%
  • Brand 225%
  • Brand 313%
  • Brand 41%
  • Brand 51%

Demand

Nude Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Nude Lipstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal lipstick121K/yr
  • nyx lipstick40K/yr
  • maybelline vinyl ink lipstick29K/yr
  • liquid lipstick33K/yr
  • loreal lipsticks long lasting26K/yr
  • loreal paris lipstick19K/yr
  • loreal infallible lipstick21K/yr
  • maybelline superstay matte ink15K/yr
  • nyx matte lipstick8K/yr
  • loréal lipstick10K/yr

Reviews and returns

What reviews say buyers love and hate about Nude Lipstick

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.5%of orders come back
“Colour not as expected”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nude Lipstick questions

Answered from the same tracked data.