Nude Lipstick
brand-locked demand (top 5 brands take 100% of clicks) — Nude Lipstick doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Nude Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nude Lipstick is a £56K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Nude Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 2.3% of searches end in a purchase.
£56K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 69 products
Top Nude Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
- Price
- £5.77
- Rating
- 4.0/5
- Reviews
- 984
- Age
- 3y ago
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 235 Nude 4 3g
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 15y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 14y ago
LOréal Paris Color Riche Intense Volume Matte Lipstick Moisturising Matte Powder Finish 16h long-wear With Hyaluronic Acid Hydrating 633 Rosy Confident
- Price
- £5.38
- Rating
- 4.3/5
- Reviews
- 4,257
- Age
- 4y ago
Trending
90-day click momentum
NYX Professional Makeup Soft Matte Lip Cream with Creamy Whipped Texture & Matte Finish Highly Pigmented Colour Long Lasting Vegan Formula Shade: Leon
- Price
- £5.67
- Rating
- 4.2/5
- Reviews
- 23,455
- Age
- 6y ago
NYX Professional Makeup Shout Loud Satin Lipstick Ultra-Saturated Colour Vegan Formula The Best
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 1,596
- Age
- 6y ago
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 14y ago
NYX Professional Makeup Shine Loud High Pigment Long Lasting Lip Shine Lip Gloss Glass Shine Technology No Transfer Upto 16H Wera Shade: Ambition Statement
- Price
- £10.04
- Rating
- 4.2/5
- Reviews
- 9,156
- Age
- 4y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,412
- Age
- 2y ago
Newest
by launch dateLOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,412
- Age
- 2y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
- Price
- £5.77
- Rating
- 4.0/5
- Reviews
- 984
- Age
- 3y ago
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 110 Awestruck
- Price
- £5.58
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
5 falling
Sellers
380
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 63%
Open market
0%
- L'Oreal Paris60%
- Maybelline25%
- NYX PROFESSIONAL MAKEUP13%
- Max Factor1%
- Rimmel1%
Nude Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top Nude Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal lipstick121K/yr
- nyx lipstick40K/yr
- maybelline vinyl ink lipstick29K/yr
- liquid lipstick33K/yr
- loreal lipsticks long lasting26K/yr
- loreal paris lipstick19K/yr
- loreal infallible lipstick21K/yr
- maybelline superstay matte ink15K/yr
- nyx matte lipstick8K/yr
- loréal lipstick10K/yr
What reviews say buyers love and hate about Nude Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Beautiful colour”
“Excellent product”
“Excellent value for money”
“lasts very well all day”
“Keeps lips moist”
What buyers complain about
75% of reviews“Colour not as expected”
“Way too sticky”
“was dried up and unsealed”
“Does not last”
“Common Complaints and Reported Poor Performance:”
Nude Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nude Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
