nude lipstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,529.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 391K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.47–£10.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nude lipstick is a £56K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nude lipstick market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 3.1%
- Avg brand age
- 43 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
380
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 63%
Open market
0%
- L'Oreal Paris60%
- Maybelline25%
- NYX PROFESSIONAL MAKEUP13%
- Max Factor1%
- Rimmel1%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -5.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top nude lipstick search terms
- loreal lipstick121K/yr
- nyx lipstick40K/yr
- maybelline vinyl ink lipstick29K/yr
- liquid lipstick33K/yr
- loreal lipsticks long lasting26K/yr
- loreal paris lipstick19K/yr
- loreal infallible lipstick21K/yr
- maybelline superstay matte ink15K/yr
- nyx matte lipstick8K/yr
- loréal lipstick10K/yr
Top nude lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
Maybelline£5.774.0★984 rev
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 235 Nude 4 3g
L'Oreal Paris£5.804.4★11,088 rev
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
L'Oreal Paris£8.964.4★3,404 rev
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
L'Oreal Paris£5.584.4★11,088 rev
LOréal Paris Color Riche Intense Volume Matte Lipstick Moisturising Matte Powder Finish 16h long-wear With Hyaluronic Acid Hydrating 633 Rosy Confident
L'Oreal Paris£5.384.3★4,257 rev
Newest
by launch dateLOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
L'Oreal Paris£8.963,404 rev
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
L'Oreal Paris£7.213,412 rev
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not
L'Oreal Paris£6.353,404 rev
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
Maybelline£5.77984 rev
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 110 Awestruck
Maybelline£5.58517 rev
Trending
90-day click momentum
NYX Professional Makeup Soft Matte Lip Cream with Creamy Whipped Texture & Matte Finish Highly Pigmented Colour Long Lasting Vegan Formula Shade: Leon
NYX PROFESSIONAL MAKEUP£5.674.2★
NYX Professional Makeup Shout Loud Satin Lipstick Ultra-Saturated Colour Vegan Formula The Best
NYX PROFESSIONAL MAKEUP£4.134.2★
LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
L'Oreal Paris£5.584.4★
NYX Professional Makeup Shine Loud High Pigment Long Lasting Lip Shine Lip Gloss Glass Shine Technology No Transfer Upto 16H Wera Shade: Ambition Statement
NYX PROFESSIONAL MAKEUP£10.044.2★
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
L'Oreal Paris£7.214.4★
What buyers say about nude lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Excellent product”
“Excellent value for money”
“lasts very well all day”
“Keeps lips moist”
“Very nice to apply”
“Exactly as advertised”
“Long lasting colour”
“Glossy”
“Lovely consistency”
What buyers complain about
“Colour not as expected”
“Way too sticky”
“was dried up and unsealed”
“Does not last”
“Common Complaints and Reported Poor Performance:”
“Cant use”
“Still super thick”
“it smudges”
“Product is used”
“Colour looked very different from pics”
Top return reasons
Common questions
- Is nude lipstick profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 69 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the nude lipstick niche?
- 5 brands and 380 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nude lipstick?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Moist/Dry. The return rate is 0.5%.
- When does demand for nude lipstick peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nude lipstick niche?
- Listings span £3.47–£10.50; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 13,530 reviews — the moat a new listing must climb.