Nude Lipstick
FailThe top 5 brands take 100% of clicks, so Nude Lipstick is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £56K/yr391K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 32%top-5 click share · 5 brands · 380 sellers
Flapen Score
Nude Lipstick against its category
The dotted line is the Beauty average. Past it, Nude Lipstick is stronger. Inside it, weaker.
Market
The Nude Lipstick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nude Lipstick 391K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 391K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £56Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- loreal lipstick121K searches a year
02 · Price
A sale here is worth £6.27.
Listings sell for £6.27 on average, from £3.47 to £10.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.27 that is £0 to £627 a year per listing.
- Average price
- £6.27under the $15 to $100 sweet spot
- Price range
- £3.47–£10.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£627
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #77 within Make-up. It carries 13,530 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #77in Make-up
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,530per listing
- Listings tracked
- 69
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Nude Lipstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
- Price
- £5.77
- Rating
- 4.0/5
- Reviews
- 984
- Age
- 3y ago

LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 235 Nude 4 3g
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 15y ago

LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago

LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 14y ago

LOréal Paris Color Riche Intense Volume Matte Lipstick Moisturising Matte Powder Finish 16h long-wear With Hyaluronic Acid Hydrating 633 Rosy Confident
- Price
- £5.38
- Rating
- 4.3/5
- Reviews
- 4,257
- Age
- 4y ago
Trending
estimated 90-day click momentum
NYX Professional Makeup Soft Matte Lip Cream with Creamy Whipped Texture & Matte Finish Highly Pigmented Colour Long Lasting Vegan Formula Shade: Leon
- Price
- £5.67
- Rating
- 4.2/5
- Reviews
- 23,455
- Age
- 6y ago

NYX Professional Makeup Shout Loud Satin Lipstick Ultra-Saturated Colour Vegan Formula The Best
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 1,596
- Age
- 6y ago

LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 11,088
- Age
- 14y ago

NYX Professional Makeup Shine Loud High Pigment Long Lasting Lip Shine Lip Gloss Glass Shine Technology No Transfer Upto 16H Wera Shade: Ambition Statement
- Price
- £10.04
- Rating
- 4.2/5
- Reviews
- 9,156
- Age
- 4y ago

LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,412
- Age
- 2y ago
Newest
by launch date
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago

LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 3,412
- Age
- 2y ago

LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago

Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy
- Price
- £5.77
- Rating
- 4.0/5
- Reviews
- 984
- Age
- 3y ago

Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 110 Awestruck
- Price
- £5.58
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
5 falling
Sellers
380
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 63%
Open market
0%
- L'Oreal Paris60%
- Maybelline25%
- NYX PROFESSIONAL MAKEUP13%
- Max Factor1%
- Rimmel1%
Demand
Nude Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Nude Lipstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal lipstick121K/yr
- nyx lipstick40K/yr
- maybelline vinyl ink lipstick29K/yr
- liquid lipstick33K/yr
- loreal lipsticks long lasting26K/yr
- loreal paris lipstick19K/yr
- loreal infallible lipstick21K/yr
- maybelline superstay matte ink15K/yr
- nyx matte lipstick8K/yr
- loréal lipstick10K/yr
Reviews and returns
What reviews say buyers love and hate about Nude Lipstick
We read the reviews and the return reasons for every product selling here.
“Colour not as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nude Lipstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









