Nude Lip Liner
brand-locked demand (top 5 brands take 99% of clicks) — Nude Lip Liner doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Nude Lip Liner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nude Lip Liner is a £123K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Nude Lip Liner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.4% over the last 90 days and 4.2% of searches end in a purchase.
£123K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Nude Lip Liner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Rimmel Lasting Finish 8HR Lip Liner 90s Nude Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.85
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 15,347
- Age
- 7y ago
NYX Professional Makeup Slim Lip Pencil Creamy Long-Wearing Lip Liner to Prevent Bleeding Buttery-Soft Precision Pencils for Defined Lips Shade: 857 Nude Beige
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 6,076
- Age
- 13y ago
Trending
90-day click momentum
MAC LIP PENCIL
- Price
- £19.82
- Rating
- 4.6/5
- Reviews
- 1,830
- Age
- 15y ago
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 15,347
- Age
- 7y ago
NYX Professional Makeup Slim Lip Pencil Buttery Soft Long-Wear Lip Liner Creamy Precision Lip Liner for a Defined Pout High-Shine Pairing Shade: 807 Cocoa
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 892
- Age
- 16y ago
MAC LIP PENCIL
- Price
- £18.49
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 15y ago
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago
Newest
by launch date
NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Send Nudes
- Price
- £8.46
- Rating
- 3.9/5
- Reviews
- 2,027
- Age
- 1y ago
NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Up To No Good
- Price
- £8.25
- Rating
- 3.9/5
- Reviews
- 2,027
- Age
- 1y ago
NYX Professional Makeup Duck Plump Plumping Lip Liner Lip Liner Up To 10 HR Wear Matte Finish Fuller Lips Natural Finish Vegan. Cruelty-Free Subtle Touch 1 count
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 2,155
- Age
- 1y ago
NYX Professional Makeup Line Loud Lip Pencil Waterproof Infused with Jojoba Oil Smooth Comfy Lips Soft Matte Finish Vegan Formula Make A Statement
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 6,499
- Age
- 2y ago
Cream Glide Lip Liner - Mauve Aside
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
142
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
0%
- NYX PROFESSIONAL MAKEUP57%
- Rimmel30%
- MAC7%
- Charlotte Tilbury3%
- e.l.f.1%
- Revolution Beauty London1%
Nude Lip Liner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top Nude Lip Liner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nyx lip liner149K/yr
- rimmel lip liner81K/yr
- nude lip liner34K/yr
- mac lip liner31K/yr
- charlotte tilbury lip liner16K/yr
- lip liner nyx14K/yr
- nyx lip liner mauve6K/yr
- nyx mauve lip liner7K/yr
- nyx cold brew lip liner11K/yr
- lip liner nude7K/yr
What reviews say buyers love and hate about Nude Lip Liner
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Beautiful colour”
“Great quality for the price-definitely a staple in my makeup bag”
“Extremely fair quantity for the price”
“It lasts well throughout the day”
“Nice and creamy too”
What buyers complain about
74% of reviews“Broken”
“Colour not as advertised”
“has a dry consistency”
“Not smooth and doesn't last”
“Paler than pictured”
Nude Lip Liner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nude Lip Liner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
