nude lip liner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£123K£123K/yr · 399K searches
Price range
Okay£2.69–£19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,191.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nude lip liner is a £123K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nude lip liner market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £92K–£111K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 1.1%
- Avg brand age
- 45 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
142
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
0%
- NYX PROFESSIONAL MAKEUP57%
- Rimmel30%
- MAC7%
- Charlotte Tilbury3%
- e.l.f.1%
- Revolution Beauty London1%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -10.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top nude lip liner search terms
- nyx lip liner149K/yr
- rimmel lip liner81K/yr
- nude lip liner34K/yr
- mac lip liner31K/yr
- charlotte tilbury lip liner16K/yr
- lip liner nyx14K/yr
- nyx lip liner mauve6K/yr
- nyx mauve lip liner7K/yr
- nyx cold brew lip liner11K/yr
- lip liner nude7K/yr
Top nude lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
NYX PROFESSIONAL MAKEUP£3.564.5★1,473 rev
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
Rimmel£2.864.5★19,595 rev
Rimmel Lasting Finish 8HR Lip Liner 90s Nude Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
Rimmel£2.854.5★19,595 rev
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
NYX PROFESSIONAL MAKEUP£3.364.5★15,347 rev
NYX Professional Makeup Slim Lip Pencil Creamy Long-Wearing Lip Liner to Prevent Bleeding Buttery-Soft Precision Pencils for Defined Lips Shade: 857 Nude Beige
NYX PROFESSIONAL MAKEUP£3.614.3★6,076 rev
Newest
by launch date
NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Send Nudes
NYX PROFESSIONAL MAKEUP£8.462,027 rev
NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Up To No Good
NYX PROFESSIONAL MAKEUP£8.252,027 rev
NYX Professional Makeup Duck Plump Plumping Lip Liner Lip Liner Up To 10 HR Wear Matte Finish Fuller Lips Natural Finish Vegan. Cruelty-Free Subtle Touch 1 count
NYX PROFESSIONAL MAKEUP£5.272,155 rev
NYX Professional Makeup Line Loud Lip Pencil Waterproof Infused with Jojoba Oil Smooth Comfy Lips Soft Matte Finish Vegan Formula Make A Statement
NYX PROFESSIONAL MAKEUP£5.696,499 rev
Cream Glide Lip Liner - Mauve Aside
e.l.f.£2.9516,256 rev
Trending
90-day click momentum
MAC LIP PENCIL
MAC£19.824.6★
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
NYX PROFESSIONAL MAKEUP£3.364.5★
NYX Professional Makeup Slim Lip Pencil Buttery Soft Long-Wear Lip Liner Creamy Precision Lip Liner for a Defined Pout High-Shine Pairing Shade: 807 Cocoa
NYX PROFESSIONAL MAKEUP£4.134.4★
MAC LIP PENCIL
MAC£18.494.7★
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
NYX PROFESSIONAL MAKEUP£3.564.5★
What buyers say about nude lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Great quality for the price-definitely a staple in my makeup bag”
“Extremely fair quantity for the price”
“It lasts well throughout the day”
“Nice and creamy too”
“Nice texture”
“Applies well”
“Good size goes on smoothly”
“such great lip liners”
“Also STORE IT UPSIDE DOWN so it doesnt dry out”
What buyers complain about
“Broken”
“Colour not as advertised”
“has a dry consistency”
“Not smooth and doesn't last”
“Paler than pictured”
“other was definitely not in a resealable condition”
“product arrived broken in half”
“A lot of money to not get what you payed for”
“does not apply well”
“its cheap”
Top return reasons
Common questions
- Is nude lip liner profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 24 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the nude lip liner niche?
- 6 brands and 142 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in nude lip liner?
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.2%.
- When does demand for nude lip liner peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nude lip liner niche?
- Listings span £2.69–£19.82; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 6,192 reviews — the moat a new listing must climb.