Nude Lip Liner
FailThe top 5 brands take 99% of clicks, so Nude Lip Liner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £123K/yr399K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 142 sellers
Flapen Score
Nude Lip Liner against its category
The dotted line is the Beauty average. Past it, Nude Lip Liner is stronger. Inside it, weaker.
Market
The Nude Lip Liner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nude Lip Liner 399K times last year and spent an estimated £123K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.
- Searches, last 12 months
- 399K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £123Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- nyx lip liner149K searches a year
02 · Price
A sale here is worth £7.37.
Listings sell for £7.37 on average, from £2.69 to £19.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.
- Average price
- £7.37under the $15 to $100 sweet spot
- Price range
- £2.69–£19.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Make-up. It carries 6,192 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #43in Make-up
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,192per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Nude Lip Liner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago

Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago

Rimmel Lasting Finish 8HR Lip Liner 90s Nude Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.85
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago

NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 15,347
- Age
- 7y ago

NYX Professional Makeup Slim Lip Pencil Creamy Long-Wearing Lip Liner to Prevent Bleeding Buttery-Soft Precision Pencils for Defined Lips Shade: 857 Nude Beige
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 6,076
- Age
- 13y ago
Trending
estimated 90-day click momentum
MAC LIP PENCIL
- Price
- £19.82
- Rating
- 4.6/5
- Reviews
- 1,830
- Age
- 15y ago

NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 15,347
- Age
- 7y ago

NYX Professional Makeup Slim Lip Pencil Buttery Soft Long-Wear Lip Liner Creamy Precision Lip Liner for a Defined Pout High-Shine Pairing Shade: 807 Cocoa
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 892
- Age
- 16y ago

MAC LIP PENCIL
- Price
- £18.49
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 15y ago

NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago
Newest
by launch date
NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Send Nudes
- Price
- £8.46
- Rating
- 3.9/5
- Reviews
- 2,027
- Age
- 1y ago

NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Up To No Good
- Price
- £8.25
- Rating
- 3.9/5
- Reviews
- 2,027
- Age
- 1y ago

NYX Professional Makeup Duck Plump Plumping Lip Liner Lip Liner Up To 10 HR Wear Matte Finish Fuller Lips Natural Finish Vegan. Cruelty-Free Subtle Touch 1 count
- Price
- £5.27
- Rating
- 4.2/5
- Reviews
- 2,155
- Age
- 1y ago

NYX Professional Makeup Line Loud Lip Pencil Waterproof Infused with Jojoba Oil Smooth Comfy Lips Soft Matte Finish Vegan Formula Make A Statement
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 6,499
- Age
- 2y ago

Cream Glide Lip Liner - Mauve Aside
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
142
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 95%
Open market
0%
- NYX PROFESSIONAL MAKEUP57%
- Rimmel30%
- MAC7%
- Charlotte Tilbury3%
- e.l.f.1%
- Revolution Beauty London1%
Demand
Nude Lip Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Nude Lip Liner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nyx lip liner149K/yr
- rimmel lip liner81K/yr
- nude lip liner34K/yr
- mac lip liner31K/yr
- charlotte tilbury lip liner16K/yr
- lip liner nyx14K/yr
- nyx lip liner mauve6K/yr
- nyx mauve lip liner7K/yr
- nyx cold brew lip liner11K/yr
- lip liner nude7K/yr
Reviews and returns
What reviews say buyers love and hate about Nude Lip Liner
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nude Lip Liner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









