Is nu you body brush profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (41/100).

How competitive is the nu you body brush niche?

10 brands and 67 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in nu you body brush?

Top complaints mined from reviews: Quality-Overall, Ease Of Use, Durability. The return rate is 0.6%.

When does demand for nu you body brush peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the nu you body brush niche?

Listings span £4.86–£41.88; the average listing price is £23.05 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.

nu you body brush

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.05

avg listing price — sweet spot $15–$100

Price range

Good£4.86–£41.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,001.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad£12K

£12K/yr · 25K searches

According to Flapen's Amazon United Kingdom niche tracking, nu you body brush is a £12K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

nu you body brush market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £17K–£23K; units × avg price
Conversion rate: 2.1%
Avg BSR: #230
Page quality: 0%
Prime: 60%
Sponsored: 70%
Out of stock: 22.4%
Avg brand age: 25 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

JML31%
VOYOR22%
LCGKOPNR17%
Oh,XIYU.17%
BJRWYY5%
Beurer2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top nu you body brush search terms

electric back scrubber9K/yr -5.4%1.5% conv.
electric body brush8K/yr -15.7%1.9% conv.
nuyou4K/yr +8.3%7.5% conv.
nuyou body brush2K/yr -38.0%8.3% conv.
jml body brush709/yr -17.9%6.3% conv.
nu you body brush863/yr -55.1%10.8% conv.
jml nuyou body brush309/yr -47.0%2.9% conv.
new you body brush jml27/yr -77.8%0.0% conv.
nuyou body brush rechargeable119/yr -81.8%50.0% conv.

All search terms

Top nu you body brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JML NuYou Electric Body Brush - Battery Silicone Body Scrubber with 4 Interchangeable Heads to Cleanse Massage and Exfoliate - Foot and Back Scrubbers for use in Shower and Bath with Long Handle

JML£13.114.3★1,190 rev

Shower Back Scrubber Wall Mounted Electric Back Bath Brush 360 Automatic Back Scrubber 4-Speed Adjustment 0-7 Mm Adjustable Height for Shower All Skin Type Deep Cleansing

LCGKOPNR£37.880.0★0 rev

VOYOR Electric Body Brush Back Scrubber Body Exfoliator Shower Brush with Long Handle Rechargeable Usb Charging Deep Cleansing Set Exfoliating Scrubber Soft Silicone Waterproof Bath Brush BC100 (Grey)

VOYOR£19.494.3★3,714 rev

Electric Back Brush Back Brush Gentle Exfoliating Charging Long-Handled Shower Brush Back Cream Aid for Women Men Seniors Deep Cleansing for All Skin Types Good Foam - Pink

Oh,XIYU.£32.624.6★13 rev

VOYOR£20.194.3★3,714 rev

Newest

by launch date

Electric Body Brush Set USB Rechargeable Shower Brush with 4 Brush Heads Long Detachable Handle Back Scrubber Body Exfoliator 2-Speed Deep Cleansing Waterproof Spin Facial Skin Brush for Clean Massage

Dumenix£24.100 rev

3mo ago

Shower Back Scrubber Wall Mounted Electric Back Bath Brush 360 Automatic Back Scrubber 4-Speed Adjustment 0-7 Mm Adjustable Height for Shower All Skin Type Deep Cleansing

LCGKOPNR£37.880 rev

5mo ago

Electric Shower Back Scrubber Wall Mounted 360 Rotating Body Brush with 3 Replaceable Heads 3-Speed Adjustable & Height Adjustable for Exfoliating and Deep Cleansing

BJRWYY£41.881 rev

8mo ago

ME JO Electric Body Brush Back Scrubber for Shower | Waterproof Long Handle Silicone with 5 Interchangeable Heads Dual-Speed Rechargeable Design for Cleansing Exfoliating & Massaging (Green)

ME JO£35.791 rev

10mo ago

Electric Back Brush Back Brush Gentle Exfoliating Charging Long-Handled Shower Brush Back Cream Aid for Women Men Seniors Deep Cleansing for All Skin Types Good Foam - Pink

Oh,XIYU.£32.6213 rev

10mo ago

What buyers say about nu you body brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great bit of kit”

Ease Of Use11%

“Very easy to use”

Soft Feel11%

“Feet are permanently smooth”

Value For Money11%

“Great value for money”

Ease Of Cleaning8%

“as I can clean there with ease”

Charging7%

“Fast charging and easy to use”

Advertised Vs Actual Product5%

“As advertised”

Skin Health4%

“Fantastic best hard skin removal product I have used and brilliant price”

Size-Overall3%

“Perfect fit to device”

Cleansing3%

“I feel proper cleansed after cleaning myself”

What buyers complain about

Quality-Overall9%

“Rubbish”

Ease Of Use8%

“difficult to use”

Durability8%

“does not last”

Value For Money8%

“price may be a little expensive”

Charging7%

“First one after about 1 month the charging light stopped working so you could not tell if it was needing a charge or it was charged”

Battery Life7%

“It does not work purchased battery tried 2 neither work complete waste of money”

Advertised Vs Actual Product7%

“False advertisement”

Weight Heavy5%

“Its a little heavier than my past two types that I had”

Ease Of Cleaning3%

“close to clean”

Defective Material/Parts3%

“Returned as faulty item”

Top return reasons

Functionality-Overall28%

Charging20%

Defective Material/Parts16%

Weight Heavy7%

Strength3%

Ease Of Use2%

Color2%

Product Condition2%

Hard Feel2%

Ease Of Cleaning2%

Common questions

Is nu you body brush profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (41/100).
How competitive is the nu you body brush niche?: 10 brands and 67 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in nu you body brush?: Top complaints mined from reviews: Quality-Overall, Ease Of Use, Durability. The return rate is 0.6%.
When does demand for nu you body brush peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the nu you body brush niche?: Listings span £4.86–£41.88; the average listing price is £23.05 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.