Novelty Gifts for Men

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

1.0%

Market size, estimated

£45Ka year

Peak month

December19.7× the quietest month

Top search term

novelty gifts for men253K searches a year

Listings sell for £8.84 on average, from £1.71 to £22.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £8.84 that is £0 to £884 a year per listing.

Average price

£8.84under the $15 to $100 sweet spot

Price range

£1.71–£22.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£884

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #226 within Bath & Body. It carries 2,725 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

97%

Out of stock, average day

3.9%

Average rank

#226in Bath & Body

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,725per listing

Listings tracked

36

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months