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Nouveau Lash Serum

Fail

The top 5 products take 96% of clicks, so Nouveau Lash Serum is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£62K/yr56K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
96%top-5 click share · 6 brands · 22 sellers

Flapen Score

Nouveau Lash Serum against its category

The dotted line is the Beauty average. Past it, Nouveau Lash Serum is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nouveau Lash Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nouveau Lash Serum 56K times last year and spent an estimated £62K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
11.7%
Market size, estimated
£62Ka year
Top search term
lash conditioner11K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £3.69 to £15.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £9.55 that is £10K to £12K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£3.69–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Make-up. It carries 2,852 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Make-up
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,852per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nouveau Lash Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Nouveau Lash Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 3.2× · 11 of 12 months tracked

Search terms

Top Nouveau Lash Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash conditioner11K/yr
  • nouveau lash and brow conditioning serum13K/yr
  • eyelash conditioner8K/yr
  • lash conditioning serum7K/yr
  • lash lift aftercare serum6K/yr
  • nouveau lash serum5K/yr
  • eyelash conditioner for lash lift3K/yr
  • lash conditioner post lash lift3K/yr

Reviews and returns

What reviews say buyers love and hate about Nouveau Lash Serum

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Product is dry”
A buyer, on “Moist/Dry”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nouveau Lash Serum questions

Answered from the same tracked data.