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Nothora Collagen Wand

Fail

Demand is soft, at -33.0% this quarter, so Nothora Collagen Wand is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£400K/yr507K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
77%top-5 click share · 10 brands · 17 sellers

Flapen Score

Nothora Collagen Wand against its category

The dotted line is the Beauty average. Past it, Nothora Collagen Wand is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nothora Collagen Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nothora Collagen Wand 507K times last year and spent an estimated £400K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £400K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
6.8%
Market size, estimated
£400Ka year
Peak month
January8.8× the quietest month
Top search term
nothora collagen wand178K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £7.04 to £16.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £11.66 that is £12K to £15K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£7.04–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #367 within Face. It carries 674 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#367in Face
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
12

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
16 months

Products

Top Nothora Collagen Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 146%
  • Brand 215%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Nothora Collagen Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Nothora Collagen Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nothora collagen wand178K/yr
  • nothora pure collagen wand stick42K/yr
  • nothora40K/yr
  • collagen wand49K/yr
  • collagen stick for face28K/yr
  • collagen stick27K/yr
  • nothora pure collagen wand16K/yr
  • pure collagen wand30K/yr
  • collagen balm stick12K/yr
  • collagen wand stick20K/yr

Reviews and returns

What reviews say buyers love and hate about Nothora Collagen Wand

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Value For Money”
0.2%of orders come back
“more expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nothora Collagen Wand questions

Answered from the same tracked data.